- Today we're talking about some of the different ways
that you can fail on YouTube but I'm not doing this alone.
I got my buddy Dan from Creator Fundamentals
and we're gonna give you guys some tips and tricks
that's gonna help you take your channel to the next level
so that you don't crash and burn.
(electronic whirring)
If you're new here, my name is Jeven Dovey
and I do film making tutorials, I'll do product reviews,
and I love doing YouTube training videos.
So make sure you hit that subscribe button
and turn on those bell notifications
so you don't miss any of these tutorials.
So guys we're talking about seven ways
that you can fail on YouTube fast
and let's just get right into it.
I'm gonna start with the first one
and then I'm gonna let Dan take it from here
and the first one is just uploading too many videos.
One of the common things that people wanna do
when they start their channel is just upload
a ton of content because more content means more ability
for people to find your videos
which means that there's more chance that people
are going to subscribe to your channel.
And this is actually false.
You actually wanna care more about the videos that you're
producing and hone in your craft before you focus
on just pumping out a ton of videos.
So I always suggest one video a week to start
and start focusing on different things
that will help improve your videos,
whether it's audio, your picture, your lighting.
Pick one thing a week and make it better in the next video
and as you do this over time, your channel is gonna
get better and better, your videos are gonna get better
and then once you've really mastered the craft
of creating content and figured out what works
for your channel, then you can start doubling down
and put more videos on your channel
so that you can get more exposure.
All right Dan, take it from here with the second reason
that you're going to fail on YouTube.
- Thanks Jeven.
My name is Dan Courier, I run a YouTube channel
called Creator Fundamentals that helps you simplify YouTube.
Another surefire fail on YouTube usually starts
with good intentions but because people don't quite
understand how everything works on YouTube they usually
tend to fail at this right in the very beginning
and that is trying to promote their content.
Inevitably what happens is they go out
and start spamming everybody with links.
This is definitely a surefire fail.
You don't wanna go into other YouTube videos comments
sections and share your videos.
In a lot of cases they're blocked anyway.
If you're part of communities on Facebook that are dedicated
to creators working with other creators
to share your experiences, to offer each other advice
and tips and all of those sorts of things,
the last thing you wanna do is show up to a brand new
community and start sharing your links
without offering any value to the community as a whole.
You wanna get involved with any community
in such a way that you are going out of your way
to provide value to others.
The more value that you're able to share with that community
the more you'll get back in return
without even looking for it.
- So reason number three is relying on
ad revenue for your income.
Now yes, you can make money off YouTube
but it's not gonna happen overnight.
When I first started my channel
I made 200 videos and I made $48.
So it took me a long time to figure out
what worked for my channel and it took me awhile
to get to the point where I'm bringing in
steady income from my ad revenue.
So don't rely on ad revenue as your main source of income.
You gotta have this as a side hustle
before you actually dive down
and become a full-time YouTuber.
So it takes time, it's a marathon, it's not a sprint.
So make sure that you have things in place
that allow you to keep creating content
and be able to live and sustain your life
because that's more important.
You don't wanna lose everything because you're trying
to become a successful YouTuber.
I would say make this your side hustle for a little bit
until you can figure out that bottom line
of what it is that you need to hit
with your videos and your income
and then from there you can switch over,
become a full-time YouTuber and then once you become
full-time you can double down on your content
and start making your channel grow even faster.
And make sure you guys stick around
till the end of this video.
I said there was seven ways that you could fail
on YouTube but I'm gonna give you guys an extra bonus,
a tip so make sure you stick around for that.
- So another way people fail on YouTube
is chasing trending topics.
Now I know this sounds contradictory because a lot
of people will tell you that latching on
to trending topics can certainly help you grow
but what I'm talking about is when you chase
too far trending topics outside of your niche
that ultimately are going to cause
a lot of problems for your channel.
It looks a little something like this,
you go out, you find a trending topic,
doesn't really have to do with what you're covering
on your channel but you decide to go in after it anyway
and low and behold you actually nail it.
You get a video that starts trending,
you bring in a bunch of new people,
you think you're on top of the world.
Well ultimately what happens in this scenario
is because you brought in a bunch of people
who aren't necessarily interested in the kind
of content you make on a regular basis,
you've now split your audience and created a little bit
of confusion out there and it leaves you
in a really awkward position.
You can either go back to making the content
that you're used to making which is what
the rest of your audience wants to see
or you have this newfound audience
that's looking for these specific videos.
It can really hurt your momentum in the sense
that you have to make a choice to either keep
pumping out videos related to that trending topic
to continue to grow or go back to the reason,
the focus of your channel in the first place
which is going to alienate all of that
new audience that you brought in to your channel.
As you can see, this causes a problem, it splits
your audience, ultimately long term it's not a good thing.
So if you do chase trending topics, make sure that they're
relevant to your niche and they are a fit for your existing
audience or it's gonna be more trouble than it's worth
and it's probably gonna lead ya towards failure.
- So number five is creating videos around your interests
and not actually paying attention
to what your viewers want on your channel.
So you have to understand who your ideal viewer is
and you actually have to pay attention to things
like comments and reactions to your videos
and what people actually want.
If you're just creating things in a vacuum
and you're just creating the videos
that you wanna create, you're only gonna get so far.
You actually have to pay attention to what's going on
on your channel, what people want to see on your channel
and like if you start in one niche and then you have to
switch and do something different because your viewers
are asking for something a little bit different,
that's okay, that happens and you just need to use
your subscribers and use the people who actually like
your videos as your guide to figure out
new topics that you should go after
or things that you might not wanna continue
on your channel or things that you wanna modify.
So use your audience as a tool to figure out what works
on your channel and what to keep creating moving forward.
- All right so another way to fail on YouTube
has to do with being a little too proud of yourself.
And what I mean by this is it's a long haul,
it's a marathon, we always have to strive to get better
and if you're sitting around going yeah
I make pretty good content, I'm just gonna ride this wave,
you're already falling behind.
It is so important for you to continually try to
up your game, to improve your content,
improve the way you record, lighting, sound,
all of those things because ultimately they're gonna help
you become a better creator and make better content.
If you're standing still, if you're sitting back
and saying good job Dan, then you're not taking advantage
of the opportunities that are presenting themselves
and if you're standing still other people are
moving ahead of you and you're falling behind.
- So number seven is doing the same thing over
and over and expecting results.
Now when it comes to YouTube, yes if you are consistently
producing good content and doing the same type
of content then you'll get better results
and that's one of the ways that you can explode
on YouTube is finding those videos
that are doing well and basically recreating those
and doing variations of those.
However, don't get stuck in the trap
of doing the same thing over and over.
I started out my channel as a travel vlog channel
and that worked for a little while
but then I realized that I had more passion
in teaching film making, doing product reviews.
So I started switching my channel over
and as I did that I found what worked for me,
what works for my audience, like I was saying earlier,
and my channel exploded.
So you need to not only be creating awesome content
and continually be creating good content,
but you need to try new things here and there
and not always be creating the same stuff.
Little outta breath 'cause I'm going up a hill.
But I did say there was an eighth tip
and that is one of the ways that you can grow
on YouTube is by doing collabs.
So me and Dan came together to do this collab.
We're not in the same place, we don't live
in the same area, we've just been talking back and forth,
came up with a plan and each of us shot our portion
where we're at and then put it together
and this is an awesome way that you guys can do collabs
and you don't have to do collabs with people
the same size channel as yours.
You can do 'em with people that have bigger channels,
smaller channels, any size channel
because at the end of the day, what the important
part is is that you're part of a community.
So you need to find those other creators in your niche
that are creating content and come up with
creative ways to do collabs with them
and just become a part of the community
because you can only get so far if you're a solo-preneur,
if you're doing this on your own
without anyone else working with you.
Honestly one of the best parts about YouTube
is this community, is the fact that we are so connected
on the platform so use that to your advantage,
do collabs, be a voice in your niche
along with the other creators 'cause it's awesome
when you start meeting the other creators
and you start finding a group of people
that you really like to create content with.
All right guys that's it.
Make sure you head over to Dan's channel,
check out some of his videos because he's got a lot
of really great content that's gonna help you
on your YouTube journey.
All right guys I'll see you on the next one.