How to convert leads into customers. Have you ever wondered how do I take a lead someone
that's shown interest in my product and turn them into an actual paying customer? Well,
so many entrepreneurs struggle with turning leads into customers, and turning leads into
money. In this video, I'm going to share with you exactly how you take someone from being
interested or wondering about your product or service. It's actually paying you for your
product and service. All right, let's go.
No. pics, daddy, gotta get it done. No, you need to do it better. Next day, to day investment
to get back trying to get a big step. She can fix this, fix that.
So let's first talk about what is a lead versus a customer. So many people don't know the
difference between a lead and a customer. How would you define that? Well,
a lead is a potential customer. Yeah. Right. The you have their contact information. You're
ready to have that conversation. They've expressed interest in something. Yeah. Customer they've
bought. Yeah, they've made that purchase.
Yeah. So the question for most entrepreneurs because they want customers, you know, but
a lot of a lot of businesses say they want leads, but they don't realize they have to
convert those leads into customers. So we talked about how to get leads an easy way
is YouTube, the call to action? So now let's talk about let's turn those leads into customers.
So what is the first thing that you think should be done in order to turn a lead into
a customer?
I have the answer right here. But most of the viewers I worry like, are they going to
be afraid of what I'm going to say right here? Because the answer is, you've got to call
them Yeah, you've got to have a conversation, you have a conversation with them, it's actually
pretty easy to turn a percentage of those into customers. Yeah, the reason that I kind
of said that what that hesitation is because so many people won't take that step. So true.
I've, you know, had clients over the years where they've got a six figure business. And
we started to have major traction on YouTube. And their ad revenue was about the same as
their lead revenue. And I just look at that. And I'm like, it should be about 100 times
your business revenue from these leads. That's true. Because the ad revenue, you're getting
a split of what YouTube is making from ads around your videos. The real value is in your
own episode. And these people love you, they admire you. And every time, every time when
I've looked into it, this problem has been because they haven't been hopping on the phone.
They've been creating their landing pages and making videos and promos and tweaking
their funnel. And so they get their sales coming up. But they don't realize how much
the third, you know, the expression leaving on the table? Yeah, these people are hungry,
and they love them and admire them. And all it takes is just have a conversation and have
a real strategy session. Yeah.
Yeah, I agree. It's so funny that you said that, because that's exactly true. I think
last month, my Google AdSense revenue, I think it was $30,000. And I think from leads, and
last month actually was a slower month, we made about $300,000, from our leads. So to
your point, it's it's definitely you know, just YouTube sending me 30,000. And me taking
those leads myself and making 300,000 in a month. So it's a real big difference. Correct?
Like you said, it's a it's a real big difference. And so what our differences, though, is we
do get on the phone. So in order to really to get to some of those higher numbers. Yes,
absolutely. You can send people to landing pages and web pages and try to make videos
to convert people. But for the most part, that's going to be lower ticket things, you
know, free books, $10 $5, you know, $20, if you really want to talk about making $300,000
per month, having a phone conversation with 1020 people, and then giving you 10, or $20,000
is going to be a lot better for your business than trying to drive millions of people to
buy something for $10. And you'd much rather try to drive hundreds of people to buy something
for 10,000 it's a better strategy. I feel
like and in my own experience, it is actually easier to do to build a business this way.
Yeah. Because we learned so much about these shiny objects, these these fancy, elaborate
sales funnels. And they sound miraculous, it's like, you know, just just build it and
they will come right? No, they will. But here's, here's the simplicity of it. Okay, we make
a video, we've explained how you get their email and their phone number. Correct. And
then you call them that's the next step. Yes. And when you when you have that conversation,
it's so easy to make a sale. It really
is. And now today where there's so much technology, you have the ability to call them to text
them and to email them and to honestly those three methodologies, all three of those works
the best like I am contacting people in all of those different ways because most people
have a telephone, and those are the three ways with their cell phone. that they get
contacted. And those are the ways to meet people right where they are, they're already
probably watching you from their mobile phone on YouTube might as well get their information
and then you're on their youth on their phone, texting or calling them. So so let's talk
about turning leads into customers and how much and the percentage that you're going
to get. So obviously, there's only a certain percentage of your leads that will turn into
customers, you're not thinking that you're gonna get 100 leads, and now you get 100 customers.
So let's talk about what those percentages are and what they should be. So for your business,
what do you think some good numbers are, and some of the things that you've seen in your
experience
on the side of my my clients who don't get on the phone? I've seen about 1% Okay, 1%.
And they consider that decent, hey, I'm getting 1%. So if I get this many views, I get 100
people, I got one person.
But when you're having conversations, you know, 20 30% is typically what I what I experienced.
I've had as much as like, it seemed like 50% Or more like in given weeks, it's like, Man,
I talked to 10 people and five of them became clients. So percentages like that are amazing.
They're you never you never have anything like that on a landing page. Right? Version,
right? But really on the phone, like if you're to average it out 20% and higher. Yeah, I
would say
yeah. And I think another great thing from getting leads and focusing on converting the
leads into customers. So obviously, as an entrepreneur, your first thing is get leads
now all of a sudden, we we've told you how to get leads we've shared in this video how
to get leads. So now to convert them, you know, a simple step is really just get them
on the phone and start having those conversations. And even if you're bad on the phone, your
conversion rate is probably going to be much higher than just your website alone. So
it's an ad sales call is better than a landing page on its own.
Correct. Correct. So you're better off still talking on the phone to them.
Now how do you how do you improve? Like if you start out doing Bad's phone sales calls?
How do you get better,
honestly, you get better with time. So as many of you guys I've shared with you before,
for one year solid, I did my all of my strategy sessions in my business, I talked to everyone
I had every conversation and I converted them if I wanted them in my coaching program, obviously
now it's grown. And I have my other coaches doing those same things. But again, it's only
coaches because they're going to be the one coaching you. So that's the way I've modeled
my business. But as you do those calls, just naturally, you will get better with them.
It's just like anything that you're willing to be bad at. If you keep going, you will
get good at it. So in the beginning, I wasn't great at the calls. But as you have more of
those conversations, it actually gets a lot easier, and you get a lot better. So it's
not anything that's difficult. It's not like a sales call or like a sales job. Because
again, this is your company, and these are people you are going to be working with. So
it's nowhere near as difficult as people think it is not like working, you know, for Chase
Bank, and I'm calling people to see if they want Chase norms. I'm Noel Randall coaching,
and I'm calling and talking to you about No Well, random coaching. This is fun for me.
I have to agree the thought of Alright, well if I hired a sales Rockstar, yeah, you know,
then I'll be able to, but with a small company, and you're representing yourself, you're the
star of the YouTube videos. Yeah. I think you and I representing ourselves. And in those
strategy sessions, we have a much easier time selling then a sales superstar. Yeah, they
have they have their skills, right. And you know, they can learn systems and whatnot.
But yeah, it's way harder for them as skilled as they are to sell this relationship, right.
And what they're buying is us actually, because it's our expertise. That's why we're the coach,
we made these courses. So yeah, these strategy sessions, their sales conversations, but they're,
it's like it takes off the pressure. Yeah, we get to consult with them, figure out where
they are, what their goals are, and then lead them to a solution that's going to help them
accomplish those goals.
Yeah. And it is like it's very much a conversation because they feel like they like you. They
know you from the YouTube. The conversation really is a conversation. They're seeing your
face. They've already heard your voice. And now that they have you on the phone, it's
just different. Wow, I hope you really enjoyed this episode, I shared so much about turning
leads into customers, and I have a free gift for you. You want to get this full template
that shares with you exactly how to put a strategy session together and tell you exactly
what to say on it. Go to no wells free gift.com That's no Well, N O E ll E with an S, no wells
free gift.com. I want to make sure that you have all of the resources, all of the tools
and all of the knowledge that you need to be successful. This isn't a well to your success.
Transcribed by https://otter.ai