So Peter and I are filming content today and we were just having a chat between videos
where I was talking about the one thing that kind of really catapulted my business and
helped me become a millionaire.
And he was like, "We should capture this.
We should talk about this on camera."
I've never talked about this before, but I think it's really important to know and probably
super valuable to you in growing your own business to get to that millionaire status.
So let me dive into what it is in just a second.
How are you?
Good.
Thank you.
Could I please get a comfort tea, please.
Welcome to Vancouver.
So I'm probably the only person who gets a tea at Starbucks, but if you haven't had the
comfort tea, it's my favorite.
But this kind of perfectly works with what we were talking about, because the number
one thing that I realized in order to become a millionaire is focus.
And there's a really great book called The One Thing, and I recommend it to everybody
because whether you're in business or life, it's just super important to your success.
You don't have to be afraid.
You can go right ahead.
I'm sorry.
No, that's okay.
And so in the book, the author talks about the fact that some of the biggest companies
in the world, actually the biggest companies in the world, Starbucks did 4.5 billion in
revenue last year in 2018, and when you go to Starbucks you're generally not going for
the food, you're going for the coffee.
And Starbucks started with one thing, coffee, and they dominated it, and they got really
good at it and they became the best at it.
It's what they're known for.
So that's what people come here for.
He gives a bunch of other examples like KFC started with one chicken recipe.
Coors started with one brewery and one beer.
So I think there's a misconception and something that I struggled with for a long time was
that, I thought I needed to be good at a lot of things in order to be successful.
But the reality is, if you look at and study the biggest names in the world, they focus
on one thing.
They have one thing that they're really good at.
So with Starbucks, 4.5 billion in revenue last year, and the thing is their food sucks.
I never go to Starbucks for the food.
I go to Starbucks for tea because I'm strange, but most people go to Starbucks for coffee
because that's what they're known for.
Same thing with you and your business.
You have to become known for something in order to get anyone to want to work with you.
And when I started my business, I was working in social media in general and I was covering
every single platform and I was working on every single platform and I was so stressed
and I was so tired and I had so many different clients.
I was hitting a ceiling basically with who I was able to work with and my capacity to
take on clients because I was working on all these different platforms.
When I focused on YouTube and I really doubled down on just YouTube and became known as the
YouTube girl, that's when my business exploded.
I know I've talked about this in other ways before, but when Peter and I were having this
conversation, it was kind of like this light bulb moment where that's really what it is.
So if you're at a place in your business where you're feeling stuck or feel like you're hitting
a ceiling, it's really important to know and it's super, super against the grain and what
you probably think is the right thing to do, but the moment that you can master one thing,
you become known for that one thing and you become magnetic.
And also this works in so many real world examples.
If you look at like doctors for example, the highest paid doctors are brain surgeons.
They specialize in one part of the body and they're not trying to tackle everything and
they're the highest paid versus a general practitioner because they are very valuable
because they know one thing and they know it really well.
So if you feel like you aren't a master of one thing yet, this is what I need to tell
you.
I was not a master at YouTube four years ago.
I mastered it because I did it, I practiced it and I became a tactician.
And so you look at a brain surgeon, how long do they have to go to school for in order
to master that trade?
But it pays off in the end because they're able to actually generate an insane amount
of revenue and make a massive impact.
So it's not about trying to tackle everything at once.
It's tackling one thing.
And when you do that, there's another really good book that you should read called blue
ocean versus red ocean strategy, I want to say that's what the title is, but it's blue
ocean versus red ocean, and the red ocean is bloodied with competition and it's everybody
doing the same thing the same way.
And you have an opportunity to do maybe something that other people are doing but doing it in
a different way.
And that's called the blue ocean strategy.
So for me, when I started on YouTube, I started doing it from the perspective of what everyone
else was doing, which was getting more views and subscribers.
But what I realized was, what I was really good at was actually helping people turn YouTube
into a real business and make a lot of money off the platform and impact a lot of people
and create their own audiences.
And so I then approached it from the standpoint of being an entrepreneur using YouTube.
That put me into my own blue ocean and it eliminated the factor of competition because
I created my own lane.
So when you stick to one lane and you stick to one thing, I know this is tea, pretend
it's coffee, you become the master and the magnet for that thing.
And again, there are so many examples of this.
If you just take a look around or you look at the biggest companies in the world, you'll
see that the biggest companies in the world, the most successful entrepreneurs in the world,
the biggest brands in the world, they focus on one thing.
They master that one thing.
They become the magnet for that one thing because it's so much easier to tell people
to go to them versus saying, "Oh, that person does like a bunch of different stuff.
So I don't really know what you should hire them for."
You want to become the master of one.
And that one thing will elevate your business far beyond your wildest dreams.
I didn't know this when I started my business.
It's now become very evident because this year, and the last video I made, and the last
episode on my channel, I talked about how to make more money working less.
I talked about how we cut out a ton of products and services.
We minimized our team and we doubled our revenue in the last year to multiple millions over
the last 12 months.
So I am proof that this is very true along with so many other people in the world who
are in that top tier, who will be able to build multimillion dollar businesses.
So if you feel like you're spreading yourself thin, if you feel like you're focused on so
many things and if you feel like you need 50 different things in order to make $1 million,
the truth is I got to $1 million in my business with one thing and one thing only.
And when I was doing 50 different things and I was trying to tackle all these different
things, I stayed really small.
My revenue was really small and I was more stressed than I am today.
So I think that's really an important conversation to have and I'm glad that I had that this
conversation today and I'm glad that we decided to share it with you.
So give this video a like if you enjoyed it.
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My mission is to elevate you and to give you the business, the life of your dreams and
to bring you in the audience that you've always known you wanted and you deserve because everybody
has a message to share.
Everybody is a master of one thing.
If you're not yet, guess what?
Thank you internet.
We can figure out how to master a lot of things nowadays or go back to school.
Whatever you need to do.
You can become a master of anything and you have more information at your fingertips than
ever before.
You just got to figure out where you want to focus.
So let me know in the comments, what you want to make your one thing, and let's support
each other in getting there.
So thanks for watching and make sure you check out these videos on building a successful
business online.
And I will see you in the next episode.
Bye from rainy Vancouver.