- I'll share with you a friend of mine,
Colin Sprake, "Make Your Mark".
How many of you have heard of Colin?
Okay, how many of you did his training?
Yeah, good guy, a friend of mine.
Now with Colin, I mean, I respect what he does.
He's a good friend, speaker, trains small business owners.
I have a lot of respect for what he does.
And his model is so drastically different from mine.
Now are there more than one ways to be right?
Yeah, I'm just saying, I'm just pointing out his model.
So this is from his website.
I want you to look at the different offers that he has.
So this is plan 101, live seminars,
exposure warrior, sales warrior, marketing warrior,
entrepreneurial online training academy,
groups, they have the best mindset group,
they have the campus success group, and then they have
hiring, firing 101, business excellence,
winning website one, profit warrior,
and then entrepreneurial online training academy,
business mindset and then same thing with group,
and then live event, high level website,
winning website level two, social media wizard,
exceptional customer service, own your greatness,
and it's got a three-day thing, it's got different packages.
I count it's got about 25 offers or so.
Nothing wrong with that, I'm just
saying not for me, that ain't me.
(dramatic music)
- [Narrator] The king of high-ticket sales,
world's highest-paid consultant,
media celebrity,
multi-millionaire entrepreneur,
acclaimed TEDx speaker,
international best-selling author.
Dan Lok.
- Yes, Steven?
- [Steven] Yes, I work for a business
that is like that though, that has that many offers.
- Yes.
- I guess you have to hide all the other ones
and just show the... (Steve speaking quietly)
- No, 'cause he serves a much broader market.
- Yeah.
- He's trying to help all business owner.
And so it covers all the stuff,
nothing wrong with that, I'm not saying it's wrong.
I'm just saying can you see that's his business model right?
And if you know Colin, he does a three-day training
which, it's a great training, I send my people there.
A three-day, free event, right?
Five day?
- [Audience Member] He goes three to five,
five to mastermind.
- So about three day free, right?
- Yeah, he does a two-hour free--
- Two-hour thing, and then goes to the--
- And then he sells--
- The three-day for-- - For very cheap.
- No, I think $100 deposit, I'm pretty sure it's free, too.
- $100 deposit for three day, then upsell them to--
- The five-day event.
- The five-day event, and how much is the five-day event?
- I think that's $2,000.
- Yeah $2,000, so free two-hour event,
then three day, $100 deposit event,
upsell them to $2,000 five-day event,
and there he might sell them
like a package of these things, right?
Yeah, that's perfectly fine,
there's nothing wrong with that, it's just not for me.
It's a lot of work, that's a lot of work.
I will show you his schedule.
March 9, 2007.
March 29, this is the time he's delivering the event, right?
April 2017, you can see the time,
business excellence, that's another August 16, August 16.
Vancouver, Calgary, Toronto, Vancouver,
Vancouver, Calgary, Toronto, that's a three-day event.
Let me go through it, you can see.
Business plan 101, right?
April 6,
June 14 2007, June 2018,
January 19th, March 16th.
That's his schedule.
Nothing wrong with that.
I do one event per month.
I see one, one offer, one event.
That's it.
Gratitude success event and then
hire fire 101, life mastery.
Again, Vancouver, Calgary, Toronto.
He travels and speaks about 200 days a year on stage.
Now don't get me wrong, I love speaking,
but not 200 days on the stage.
Like once a month
I get my fix.
That's awesome, once a month, I'm okay with that, right?
So again, it's a lifestyle decision choice,
and he's brilliant at what he does.
Great trainer, great facilitator.
I'm saying when you consider your own model,
what model do you like?
If you, like Havon, I know you're a great speaker,
and you love being on stage.
If you love being on stage that much,
take them all, there's nothing wrong with that.
Support you 100%.
I'm just saying that's not my model.
I want to serve this group of clients, that's it, that's it.
I don't want to take three days to convince them,
no, two hour to convince them with the three-day thing,
and then sell them a $2,000 thing for five days.
I don't want to do that, does that make sense?
I'm just demonstrating. That's his choice, right?
Love what he does. I mean he's great.
I've been to his stuff.
I only got two offers, my $100K+ a month consulting
and coaching business only has two offers.
How many?
- [Audience] Two. - Two.
I've got my front-end, Dan Lok Inner Circle, you know that,
$18K a year, soon to be $24K, we've got 30 members in that.
I've got a back-end offer, which is partner with me,
$100K a year with revenue share.
That's all I got, two, I've got two things.
I don't have 25 programs, I don't have 3-day thing,
I don't have five-day thing, I have two things.
That's it, very simple.
People can see, oh I want that, oh I don't want that,
I'm in a place for that, I'm not in a place for that.
That's it.
You see how simple it makes the decision making?
It's very simple.
When you communicate, when people ask you,
hey what's dan's offer?
You can tell them, hey, Dan's got two things:
the IC $18K, or work within $101K.
Done, 30 second, end of conversation.
End of conversation.
How simple is your offer, how clear is your offer?
And sometimes I see people at event,
and sometimes people come up to me and say,
"Dan, remember my face!"
Like they're very intense. "Remember my face!"
"I'm gonna be you."
"I will do what you do."
And I said, great, that's great, I applaud you for that.
Ya know I've published 12 books.
I have been on probably 10,000 calls.
I've worked with entrepreneurs in 100 industries.
I've done over 300 presentations.
I've made 5 businesses, 5,000 business decisions.
You're gonna be me, it's gonna take a few weeks.
You gotta pay the dues, you gotta pay the dues.
And it's great, right?
And when you get to there, you're gonna be where I was.
'Cause you don't think I would stop, right?
Still I'll keep going. I'm growing.
It's not the end of my journey.
I'm 35 years old, I've still got a long way to go.
A long way to go, that's what I'm saying.
So what have you learned from my talk?
And how does it apply to you?
And how do you take direct action?
Comment below and let me know.
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