- It's weird in here.
We'll do a root canal right here.
Pull that shit out.
("Legendary" by Welshly Arms)
What if I told you this was
the last Monday morning of your life?
("Follow Me" by Anthony Russo)
- [Gary] Yo.
What up, my man?
Just heading to new business pitch.
Hey GaryVee here on the streets reporting.
Monday morning, doing my thing.
Nice and cloudy.
Is exactly when people don't want to do it.
I love when people don't want to do it.
I love that.
Forgot about DRock.
We'll figure it out. We'll figure it out.
I'm a flexible CEO.
(camera shuttering)
- [Man] How's it going? Good.
- [Alex] It's all audio.
Remember this? We did it last time, it was video.
- [Woman] GaryVee became a prolific investor and
venture capitalist investing in companies including Facebook,
Twitter, Tumblr, Uber and Birchbox.
So I'm gonna jump on one of the things you said,
Facebook. - Yes.
- [Woman] So you were an early adopter of Facebook Live.
Can you tell us a little bit more the opportunities you
see with live streaming?
- [Gary] You know it's funny that I didn't mention live at
all in my opening rant.
And I think that's an indicator.
I like live. I think live is hard.
I think for most of the brands and personalities in the world,
live is an extremely difficult format.
I think it's sexy.
People are talking about it but I just wish that people
understood how to make Facebook commercials and videos.
These one, two, three minute videos around your business,
whether B2B or B2C that would drive your results.
You know, it's kind of like you asking me like,
"Hey Gary, why aren't
"seven-year-olds thinking about driving?"
And because I'm still worried about can they ride a bike.
Before people worry about mastering the hardest medium of
all which is live video,
I like them to figure out just video on Facebook.
Heck, just pictures on Facebook so I like live.
I think it's really personality driven.
I think it has to bring a lot of value.
I think people have to think in morning TV show,
late night TV show, drive time radio dynamics.
What does a brand really do?
I think some of the stunt stuff can be fun but live is a very
competitive, very difficult thing.
You're asking for somebody to give you their attention on
your time, not on their time.
And so, that is a very, outside of live sports and the biggest
events in the world, live is a real challenge.
You have to really bring value and truth is I don't think most
businesses small or large have even figured out how to
provide value in their content, let alone their live strategy
and so intuitively I don't even focus on it.
I canceled those next two meetings (inaudible)
back to the (inaudible) meeting.
- [Maribel] Reached out to director,
Denise Soler Cox.
Turned out she's a huge fan of yours.
- [Gary] As she should be.
- She stood in line for one of your books with her baby who was
not even a year old.
And so she like freaked out when I reached out to her.
And she'd offered to come and do a director's screening for us
if she got an hour of your time and that potentially making the
feature length version of this film.
So that's who you're meeting with.
- I recognize that the people that dislike me have
insecurities of their own.
And I actually genuinely have empathy for them.
- [Denise] Uh-huh.
- Do you know bad I feel for bad people?
Like if somebody draws a swastika or pulls off somebody's
religious clothes or hates black people,
I feel bad for them.
They lost. - [Denise] Mhmmm.
- They lost in life. - [Denise] Mhmmm.
- Of course, I feel bad for the person the crime's being
committed on,-- - [Denise] Mhmmm.
- but I feel bad for the other person.
They're a loser. - [Denise] Mhmmm.
- Like you've lost. - [Denise] Right.
- There's nothing you can do to beat me.
- [Denise] Mhmmm.
- Good always beats evil.
It's how we're still here. - [Denise] Mhmmm.
Thank you so much. - Nice meeting you.
- [Amara] Am I (inaudible) by sitting in this chair?
- [Gary] You can do whatever you want.
You can do whatever you want. - Thanks for taking the time.
- My pleasure, man. Happy to be here.
- Yeah.
So Dave told me a lot about you.
I really didn't know much until recently.
- Yep.
- But Dave was telling me you love the music--
- Yep. - I'm not sure, I'm with Russ.
- I'm aware. - Yeah, so...
When I realized what you guys had going on,
there's so many similarities
between how you guys grew the families.
- [Gary] Well, it's one of the reasons when I first got,
you guys have been on him for a while.
- Yeah.
- [Gary] You know and I kept hearing it in the background and
then finally had time to listen to some music over the holidays
and I was reading, you know, it was fun because Spotify did a
good job at integrating genius.
I really enjoyed that.
So I was reading.
I'm obsessed, if I was to meet Rusty,
only thing I'd want to talk to him about for 20 minutes,--
- [Amara] Uh-huh.
- would be his grandfather. - [Amara] Ah.
- 'Cause I'm an entrepreneur. - [Amara] Yeah.
- You know, that story and that, yeah,
that narrative that he puts out there--
- [Amara] Mhmmm.
- and the whole, all I do is hustle.
If I was an artist, I'd put out a song a day.
Forget about a week.
I want to put it out every day if I could.
- [Amara] What we realized was, the reason why most artists
don't realize it is 'cause it happened super recently.
2014, yes Soundcloud, Spotify all these things were available
but the user base hadn't arrived the same way that they have now.
- [Gary] There's also economics in not putting out free music.
Mix tapes was a love-hate thing.
The labels have no interest in you putting out free music.
- [Amara] Absolutely. - They're not monetizing it.
Absolutely. - [Amara] Absolutely.
So when we started putting out the song a weekly basis,
we realized yeah, the internet moves so fast (snaps fingers)
that one week is almost not enough time.
You need another song right away and that's the best marketing
for the previous song as well.
- [Gary] It's more at-bats. - [Amara] Exactly.
More shots to--
- Literally the way I told my one friend who's
like terrible at getting girls.
I'm like, "You know what?
"Go completely unemotional and
"just say hello to every one of them."
- [Amara] Facts.
- It's gonna work out eventually.
("The City" by Bazanji)
Borman needs a job?
I think we can.
Like as crazy as that sounds.
It's weird in here.
We'll do a root canal right here.
Pull that shit out.
The reason I love to do these meetings is when you're young
and you want something, you know,
you can get clouded on the reality.
You are massively highly rated and you're very much on the hot,
young rookie path not the
we don't see where this guy fits path.
- [Man 2] Cool.
- [Gary] As long as they kind of understand those core four or
five things that we all have to have which is this is the kind
of work we want to do.
This is where we track people's attention and
we care about that.
And then how we treat each other.
- Yeah.
- I think the world doesn't think that you should email a
CEO and have this conversation. - [Woman 2] Mhmmm.
- Our world does and it's hard to like fight
against the whole world. - Yeah.
- And so I never get disappointed anymore if
somebody's been here seven years and still is scared or confused
or curious, I get it now but I'll never waiver.
- Yeah.
- The biggest challenge a leader has
is to get the people that
work with them to understand that they work for them,
not the other way around and to build trust and
so I'm feverish about that.
I'm so obsessed with it but it's very difficult thing to
accomplish 'cause it's not how the world works.
Yeah, that could make a lot of sense.
What excites me is that I want to fucking rule the world.
And when you want to rule the world,
everything's in play, nothing's out of bounds and you've proven
a lot to me which creates even more opportunity.
That's it.
So I'm not really crippled by it.
I'm giving you the binary, you're in the family and I doubt
that we won't be able to figure out shit for the next 50 years,
let alone five. - [Man 3] Yeah.
- And in a world where I think it's a real win to like the next
two or three steps even in this path,
it doesn't make me feel like oh shit if we don't figure
something out next six months, it's over.
- [Man 3] No.
- And so that makes me to be very frank,
very calm. - [Man 3] Yeah.
- In a world where I have that in other places.
- [Man 3] Yeah.
- Yeah, man. You're a young man.
Obviously, we have a young company.
Hang with me with 60 and 70-year-olds who on fire
the way you and I are.
If you start taking your career into a macro at 64-years-old,
double your age today, I'm working with those people every
day and they want it.
That's around the age I plan on buying the Jets.
Like you're whole life.
Literally from the day you were born to today,
like you know how much work that is?
You know how much learnings that is?
This is, I don't think people get it, brother.
Do you know I don't think people get it?
I don't know if I fully got it. - [Man 3] Yeah.
- To be quite frank. You know?
I did but more blindly, now it's more black-and-white and
it's about to get color.
Sure, I'm very comfortable with that.
I'm comfortable with two or three people being in that
position but she's probably the closest to that.
- [Man 4] Okay. Okay, cool.
That's good to know.
("Live Forever" by Bugus)
I'm in such a great fucking mood.
I can just feel it happening.
Wish you guys the best life ever.
So much fucking opportunity.
Go get yours, please go get yours.
("Live Forever" by Bugus)