I want to make sure that when people go on my profile it's like boom, the Vanessa Lau
and if that ever gets shared, other people are like, ah, that's a Vanessa Lau content
piece.
[inaudible]
what is up everyone welcome back to my channel, the best place for new coaches, content creators
and entrepreneurs. Now first things first, I am so happy to be back in my home base,
Vancouver, Canada and as you can see the backdrop is finally in my new office and if you've
been following me for a while, you know that this has been a long time coming and I cannot
wait to eventually share at my office with you, but that will be another video. Anyways,
I'm super excited for today's video. The reason why is because lately I've been thinking a
lot about 2020 and I have a feeling a lot of you guys are as well, but for me specifically,
I'm thinking about my social media strategy and again, even more specifically on Instagram
because you guys know I'm the Instagram girl. That's why as I was thinking and brainstorming
ways that I wanted to grow next year and things that I want to do differently so I could stand
out and get more traffic to my page.
I figured I might as well share some of the things that I'm implementing with you guys
because I have a feeling you're probably in the same boat as me wanting to grow next year
or even just in a place where you want some pure inspiration on how to grow on social
media, which is what I'm all about. That's why if you are interested in all of this,
this video is going to be perfect for you, but before we dive into this video, I have
some important shout outs that I want to say, so let's get started. Before we dive into
this week's awesome video, we want to shout out the comment and YouTube channel of the
week. Thank you so much relieving these kinds of messages onto last week's video. Not only
this, we also want to shout out the Instagram story and profile of the week as well.
Thank you again for shouting out our videos. Now, if you're watching this and you're wondering
how can I get featured in the next video, it's very simple. Number one, you could either
leave a comment below on this video or you can take a picture of this video and share
it with your audience on Instagram. Just don't forget to tag me now. With that out of the
way, let's just dive right into this week's video. All right, welcome back. Let's dive
in. Dee. First thing that I want to share with you guys, that's something that I'm going
to be implementing a lot more next year and I'm already implementing now, is creating
shareable content. And I talk a little bit about this in this video right here. So definitely
check that out so you can see the elaboration of it. But basically I realized that with
my current Instagram strategy, or at least my Instagram strategy for 2018 it was very
me focused.
I really was trying to get my brand out there, get people to understand what I'm all about,
and that meant long form captions and a nice picture of me, yada, yada, yada. And to be
honest, the reason why I was doing that a lot was because likes still mattered. And
I was like, okay, well those get the most likes. And every time I post a quote or every
time I post something else, you know, it just doesn't get that many likes. But now that
Instagram has removed likes, it's honestly have been so freaking liberating and I feel
like I can take a lot more creative control with my account and not really care about
likes. Not that I cared about them that much before, but still we're human. I get it if
you care about vanity metrics. And so that's why next year and even starting now, I'm creating
more posts that are actually going to generate more people sharing them.
And so if you really think about it, people aren't really going to be sharing a photo
of me, you know, they're less likely to do that. But if I post something like this, that's
going to get a lot more shares, a lot more saves. And that's kind of the KPI or the key
performance indicator that I'm going to be tracking for next year. How many shares is
actually happening with my posts and the reason why I'm really focused on creating these content
pieces that are very share worthy is because the more people that share my content, the
more traffic that I'm going to get onto my profile. And that's kind of what I want. I
want people to get to know my account. I want people to get to know what I offer. So by
doing that it's going to get more eyeballs onto my page.
That's why next year I'm definitely going to be focused more on creating shareable content
for my audience, but also for my audiences, audiences, audiences as well. All right, so
moving onto the next thing that I'm going to be implementing for 2020 and again I've
already started implementing now is basically creating a more streamlined brand for myself.
Now, if I reflect back on 2018 and 2019 when I was on Instagram, I didn't really have anything
recognizably mine. So for example, I didn't have a specific thought that I was using or
a specific color palette that I was using. And I do want to emphasize that these things
aren't the most important, but for me at my stage, I really want people to be able to
see a piece of content of mine and be like, ah, that is so Vanessa Lau. And I think that's
important because I want to create that brand recognition.
Now am I saying that this is important for everyone? No, not at all. This is just a personal
thing that I want to implement and this means that when I'm creating that shareable content,
I'm using my brand colors, I'm using my brand font, I'm putting my brand logo on it. I really
want to create content pieces that are very recognizably mine. And I think that that's
important because when you're on Instagram, people are sharing things. There may be copying
what you're doing and everything like that, but when you are very, very streamlined in
how you present yourself online and it's very consistent, then people are going to be able
to recognize you and your, you know, branding a lot better. I think that was a very long
winded answer, but basically I just want to be more streamlined. I want to make sure that
when people go on my profile, it's like boom, the Nessa Lao and if that ever gets shared,
other people are like, ah, that's a Vanessa Lau content piece.
Now earlier on in this video I did mention the fact that Instagram was moving likes and
some of you guys have been damning me asking me how I feel about it and everything like
that. And I think that's interesting because I live in Canada, so the likes have been removed
for a while. But since it's now hitting and being implemented in the U S it's like a new
thing now. But for me, I've had some time to digest, not having likes. And originally
I was a little bit upset by it because I work hard to create a very cultivated community
and for that value metric to be taken away, it's just kinda like man. But I got over it
and it honestly isn't that big of a deal. And if anything, I actually find it to be
a lot more liberating. Even for me. Ever since likes have been removed, I started to post
more like real content and not necessarily perfect curated pieces on my feet and I'm
going to continue to do that in 2020 so basically the next thing that I'm going to implement
is I'm going to implement way more real and raw photos of my day to day life in perfect
photos of my not necessarily photos that are professionally taken.
Now does that mean that I'm not going to take professionally taken photos? No. I actually
really enjoy having those photo shoots and having those type of photos on hand, but I
do want to implement more photos that are a little bit more authentic and not necessarily
perfectly feed approved. This is a little bit contradictory considering the fact that
earlier on I was talking about wanting to create more streamlined branding. Now I'm
going to give you a preview of my feed. So as you can see here, what I have planned is
yes I have streamlined branding when it comes to the shareable content. But for everything
else it's still, you know, my photos, whether it's professionally done or not professionally
done. So when you actually look at the feed in birds eye view, it's still going to look
very polished and again, having a polished feed isn't going to make you or break you,
but it's something that I like to have personally, but anyways, all in all, what I'm trying to
say is that ever since Instagram removed likes, I am going to create more content that's a
little bit more relatable and not necessarily always perfectly curated.
Now, speaking of perfectly curated feeds, the next thing that I'm going to be implementing
next year is I'm going to do a less long form at captions. Now, this doesn't mean that I'm
never going to do long form captions again. I'm going to definitely be doing long form
captions because I have a lot to say and I'm not going to let long form captions versus
short form captions stop me from giving the value that I want to get. If it's going to
take me 500 characters to do it or a thousand characters or five characters to do it, I'm
going to do it. But the reason why I'm putting this as my 2020 strategy is because back then
I was a huge advocate for long form captions and my entire feed is filled with long form
captions. It might as well be a freaking book. Now, the reason why I was a huge advocate
for it is because back then nobody was doing long form captions or not.
A lot of people were. Instead people would put a peach emoji and call it a day and that
was so not valuable. But nowadays, now that it's a trend and now that everyone is recommending
to do long form captions, everyone is doing long form captions. It's not as special anymore.
Obviously don't let any rule stop you from giving the value that you want to give, but
if you are put in a position where you feel like you can't put a one-liner of value because
it's not going to perform, if it's not long form captions, then I really highly advise
you to drop that expectation for yourself because that's what I'm dropping in 2020 I'm
not going to tell myself, okay, if it's not this long, then I shouldn't post it. I have
to deliver this much value in a post. I'm not going to do that anymore because I found
myself confined in that box and that's why I'm moving into 2020 you're going to see a
lot more, you know, shorter captions from me and that's going to be okay because that's
not what my feed always needs to have.
So again, if you're finding yourself feeling like you need to always do long form captions,
drop that in 2020 all right, moving onto the next thing that I'm going to be implementing
more in 2020 and that is I G T. V. now this is a long time coming. I've always wanted
to experiment with IGT V and actually a lot of you guys DM me asking me for videos, but
I GTV but I'm just kind of like, well I don't post IGT V so how can I do a video on something
that I don't really have that much experience? And for me I realized it was a huge disservice
to a lot of people of me not being on IgE TV because I am the Instagram girl and it's
kind of ironic that the Instagram girl doesn't have GTV. So now that it's been a full year
of me being on YouTube and mastering YouTube, I now feel ready to kind of dive into another
type of platform vehicle, which is IGA TV.
Now I'm don't know if I'm going to be doing unique content on HGTV. Maybe I might be doing
a lot of repurposing, which is actually something that I'm definitely implementing a lot in
2020 which is repurpose and content. And if you're interested in learning about content
repurposing, visit this video right here. Basically I am going to be experimenting with
IGT V more and I'm really hoping that I can do more videos for you guys about IgE TV because
that's something that I really haven't talked about a lot and if I'm going to position myself
as a resource to you guys when it comes to social media strategy on Instagram, I definitely
want to challenge myself to use as many platforms as possible and that's kind of something that
you'll be seeing next year on my channel two is me talking about other platforms other
than just Instagram and just YouTube because personally I'm going to be actually putting
my fingers in more platforms come 2020 but that can be for another video.
Anyways, guys, those were the things that I'm going to be personally implementing in
my 2020 social media strategy for Instagram. Please comment below and let me know which
one you might be implementing, things that you think are really great ideas or even your
own strategies that you might be doing next year. I'd love to hear more about it. Not
only this. In the meantime, while you wait for next week's video, make sure that you
also get a chance to download my blueprint right here where I teach you how to turn your
followers into clients. So if you're ever interested in starting a client based business
and you really want to learn how to master social media in a way where you can get more
sales, make sure you download this blueprint. Not only this, I post a lot of videos about
social media, entrepreneurship, coaching, all the likes of that. So make sure you check
out these two videos that I have right here as well as always, guys, I appreciate you.
I hope you guys have a great day, a great week, and a great life, and I'll see you in
the next video. Bye guys.