TikTok has quickly become one of the go-to social media platforms, especially in the
beauty world, and Rihanna, being the trendsetter business mogul she is, knows something big
when she sees it.
What’s up guys?
It’s Sussan Mourad here with Clevver News and makeup queen, singer, and all-around bad
gal Rihanna is investing in the next generation of creators by making a space just for TikTokkers!
And RiRi is making it even easier for Tik Tok beauty influencers to share their love
of her brand Fenty Beauty with a brand-new Fenty "TikTok House.”
Rihanna went on to say that quote, “I just wanted to create a platform for the next wave
of content creators.
I think our generation is the sickest, the illest, the most creative.
I can't do it alone, so to join in with the people who are influencing the world and my
community and my generation, this is a hub.”
And in case you aren’t familiar with the house concept, houses are a popular way for
creators to collaborate with one another.
YouTubers have been doing it for years with houses like the Team 10 house and the Clout
House, then famous Tik Tokkers like Charli D’Amelio, Chase Hudson, Addison Rae, and
more caught onto the concept and started the Hype House.
And as TikTok is quickly becoming one of the biggest social media platforms, it’s no
surprise that Fenty Beauty and Rihanna are joining the TikTok crew.
According to Dazed, Rihanna debuted the new TikTok house in Los Angeles and it comes complete
with a pool and tons of video-ready natural light and mirrors.
And Harper’s Bazaar added that the house will have a fully-stocked makeup pantry, beauty
stations, and plenty of space to make the best beauty content.
And the Fenty Beauty TikTok house has already partnered with several influential beauty
creators, including Makayla, Emmy, and Savannah, who have already begun creating content for
the brand.
And while the house is made for makeup, don’t worry there’s still plenty of space for
Tik Tok dances.
And all the other Tik Tok challenges.
And the Fenty Beauty TikTokkers have been giving us some behind the scenes sneak peeks
of the Fenty Beauty house, and all I can say is… when can I move in?
I’m ready to go for a swim in that pool!
Are you guys with me?
Let me know down in the comments below if you’d want to live in Rihanna’s Tik Tok
house!
Get that conversation started.
And fans are sharing their thoughts about Rihanna’s new Tik Tok house on social media.
One person said quote, “Clever strategic business move.
She will use the TikTok content creators to promote her music and expose it to younger
fans.
Only question is WHEN IS SHE DROPPING NEW MUSIC??”
Another said quote, “this is smart for business yeah Fenty Beauty been and IS that girl”
And another person basically captured what we’re all thinking right now and wrote quote,
“Maybe I should be a Tiktoker now”
Yeah, be right back as I am re-download Tik Tok onto my phone just in case there’s any
slight chance that Rihanna would invite me over to the Fenty Beauty House!!!
Alright we’re back, but as much as fans are excited about this smart business move
for Rihanna, they are anxiously awaiting new music.
One fan wrote quote, “wish she had this exact energy when it comes to releasing music”
And another said quote, “She doing everything but release music”
But some fans think this actually may be promo for her album.
One person wrote quote, “yup this that R9 promo she's finally coming”
And just last month, RiRi took to Instagram with a photo not only confirming that she's
back in the recording studio, but that she's working with Pharrell Williams.
She posted a picture of a soundboard to her IG story and wrote quote, “"gang.
back in da STU."
And in a recent interview with The Cut, Rihanna teased the exciting album update.
When the interviewer asked her what her Valentine’s Day plans were she said quote, “I'm going
to be in the studio.
I'm so excited actually.
I can't say who I'm working with, but it's somebody I've been wanting to work with him
for a long time.
Okay fine, I'll tell you.
It's Pharrell.”
So who knows, now that’s she back in the studio and working with Tik Tokkers, anything
is possible.
Maybe new music is coming sooner than we think!
Do you think we could be getting R9 soon?
And what do you think about the Fenty Beauty Tik Tok house?
Would you want to move in?
Let me know down in the comments below.
And click right over here for another video on Rihanna and more artists that we think
could be dropping new music this year.
And as always, make sure you subscribe and hit that bell so you never miss another entertainment
news update.
Thanks so much for watching, I’m Sussan Mourad and I’ll catch you next time.