- I'm gonna tell you how to make your content better
so you can get better results here on YouTube,
and we're starting right now.
(hip hop music)
What is going on, my name is Nick from TuberTools.com
welcome to another video.
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So a lot of people get caught up in things like this.
I actually get comments where people will say,
"Hey Nick, I'm making great thumbnails,
and I'm using all the right tags,
but I'm not getting a lot of views, what's going on?"
Well, if the data inside of your analytics agrees with you,
and you really are getting a good click through rate
in your thumbnails, and you really are writing good titles,
and you're getting some engagement on your videos,
I hate to be the one to tell you this
but there's a really good chance that
if that is what is happening, that it is your content.
So I'm gonna tell you three things
that you need to focus on in order to make better content.
And this is stuff that you normally don't hear about.
The very first thing is that you need to have
a very deep understanding of who it is
that you're making content for,
because you need to make content in a way
that is going to resonate with the people
that you're trying to reach.
For a really easy example of this,
if you're making content for a younger group of people,
well the approach that you're going to take
to making your content is gonna be drastically different
than if you're making content for an older group of people.
So because of that, it's important that you take the time,
that you sit back and you analyze your content,
you be as objective as you possibly can,
and you analyze your content, and you say,
okay for the people that I'm trying to reach,
the people that I think that I'm trying to reach
with my content, is the way that I'm making my content
done in a way that would resonate
with that core group of people.
When you're thinking about this,
consider your music choices.
Consider if you should even be using music or not.
Consider the pacing of your videos.
Consider how you edit your videos.
Even consider how you are communicating in your videos,
and by that, I mean the actual words that you're using
and the tone of your communication as well.
As small and insignificant as that may seem at the surface,
all of these things matter.
Next up is that creating content is a learned skill,
and the way that you present your content
is a learned skill.
And it doesn't matter if you're a gamer,
where you're not even showing yourself onscreen,
you're just hearing your voice.
Or it doesn't matter if you're an animator.
It doesn't matter if you're a how-to channel.
Or it doesn't matter if you're coaching people.
It doesn't matter if you're a business channel.
Even if you're making vlogs, it is mission critical
that you learn to communicate in an engaging way.
And the particular ways that you find to be engaging
also have to be a good match
for that first one that we talked about
in making sure that you're communicating
in a proper way for the people
that you're trying to reach.
Now this doesn't mean that you have to yell
or that you have to be shocking,
or that you have to be animated, or anything like that.
But what it does mean is that you're gonna have to learn
how to communicate effectively for the people
that you're trying to reach so when they watch your videos
they don't get bored because you're saying
a lot of "Um's" and "Ah's", or you're monotone,
or the worst one, you're filled with uncertainty.
Learning to communicate in an engaging way
in your videos can be the difference between
your channel performing well or not.
So, make sure that you take the time to learn
what your particular audience responds to
in terms of what they find engaging.
And if you want some ideas, there are tons of videos
here on YouTube about how to use your voice, how to speak,
how to present, all of that stuff.
Just start searching around and find 'em
and consume as much of that content as possible
because, again, it matters.
Another thing that is extremely important is,
these days we all have expectations of quality.
So, when we're watching videos,
there's something that we expect from those videos
in terms of how they look, or how they sound,
or how they're lit, for example.
And don't get me wrong.
I'm not saying that you have to have the best gear.
But what I'm saying is, if you're shooting with your phone
or if you do have gear, or if you're shooing with a webcam
or whatever it happens to be,
it's important that you make sure that you are well-lit
and that your audio is solid.
For a lot of you this might seem like a no-brainer,
but I can't tell you how many times,
you can even do this right now,
to where I will go into the comments section
and I will look through comments,
and I'll go to people's channels,
and I'll look at the content that they're making,
because I like to see who it is that's watching my videos.
So I'll go into the comments
and I'll start looking at channels
and I'll look at some of the videos and I'll think,
wow, there's no way that they can expect
to get good results when they're putting out content
that is that type of quality.
And I understand that a lot of people
are just getting started, and that's totally cool.
You know we all start from that same place
and then we all have to learn our way through
making everything a lot better.
But the reason that I'm even saying this
is because I want to bring it to your attention
just in case your quality isn't up to par
for the standards that people expect these days.
But take the time to figure it out.
My brother Dee has an awesome video that we shot
when were back in America for VidSummit back in October,
and it is an awesome video
for how to make better videos on your phone.
But there's a particular segment in there about lighting.
And we actually go to the hardware store
and we show you a very cheap light kit that you can get
that's actually just kind of like a DIY light kit
that you can pick up at the store.
But I'm gonna put a link to his video right up here.
Awesome video, we had a great time shooting it.
But I really recommend that you watch it
because one, it's just a cool video,
and two, a lot of really good info in there,
but especially the part about lighting
because a lotta people are overlooking
this particular thing.
So, make sure that you check that video out.
And if you want to learn more about growing your channel,
making videos, and all types of other YouTube-related stuff,
start now buy hitting the round subscribe icon
so you don't miss anything.
Thank you so much for watching, I'll see you next time.