- Hey, everyone, it's Neil Patel,
and I'm here for another Q&A Thursday.
I'm here with Adam from Viewership.
- Hello, everyone.
- And this week's question is?
- This one is from RuchiSingh Talks.
Thank you again so much for your comments,
they really help us with this process.
- Thank you.
- This is all about Facebook videos.
According to you, what is the ideal length
of a Facebook video,
should she share her YouTube video on Facebook,
how do you kind of manage this whole process?
- One, do not share your YouTube videos on Facebook.
It does not do well.
Facebook doesn't want you to get more popular.
Any time I've tried that, many times,
other people as well, we all get crushed.
Facebook wants you to upload a Facebook video,
or the same video you put on YouTube all over again,
just to Facebook.
- Native. - Yes.
- If you do that, you're gonna get way more views,
I'm not talking about like, two or three times more views,
I'm talking about like, 20 or 50 times more views
than if you just linked out to the YouTube video
or tried to embed the YouTube video in there.
The second thing you need to know is
putting the video on Facebook, it should ideally be
five-plus minutes long, if not longer.
We found that longer videos do better
'cause it creates more engagement.
Facebook's trying to keep people on Facebook.
They don't want people off.
They'll say if you look at
their latest algorithm updates,
they're promoting video content more than anything else,
hence, they also have Facebook Watch.
Over anything that's like text-based, link-based,
they want community engagement.
- Yeah.
- Are you seeing the same thing?
- Yeah, and they say by next year,
I think a study came out that 90%
of Facebook News Feed is gonna be video.
- So I mean- - It's crazy.
- This is coming, this is happening.
- And it sounds right, 'cause it's like,
I spend most of my time on Facebook
looking at videos over reading text.
Are you the same?
- Totally, I agree.
- So with your videos, longer the better.
You don't need 'em 30 minutes, that's starting to get long.
But like five, 10 minutes is fine.
You also wanna have transcription, ideally,
'cause you can upload that to Facebook.
At least the last time I checked,
you could upload it, maybe they removed it.
You also wanna make sure whenever you're releasing videos,
target your audience.
Let's say you have a page,
you can either put English or specific regions,
especially if your video is relatable,
more to specific regions.
That way, you make sure that the people who see it
are much more engaged, which will cause your video
to go more viral versus just showing it to everyone.
The other thing you wanna do with your video is,
you wanna have a title.
You, technically, you have to put a title
every time you upload a video.
You wanna put a description with the video, a long one,
one that gets people engaged,
one that asks questions at the very end.
So that way when people are reading, boom.
They'll start engaging with the video
and leave their comment.
The other thing you need to do, and I'm terrible at this,
we do it for YouTube, but I'm kind of lazy.
I need to be doing it for Facebook.
And you know what this is.
What do I do on YouTube I don't do on Facebook?
- I actually don't know.
- You know, what is it?
- [Man] Captions. - Captions.
- Oh, captions, yeah.
- So we always put the captions on our YouTube videos,
we need to be doing this on both Facebook and LinkedIn.
It's actually our number one request.
- What? - And the reason being is,
- Yeah, because not everyone has their speakers on,
so they wanna be able to read. - Yeah.
- Creates a huge difference in-
- Why don't you just have us do that for you?
It's easy.
- You should do it then. - Alright.
- I don't know how to do it.
I'm not technical.
I know how to do SCO and HTML, but like, captioning?
Dude, I have an old iPhone, I barely know how to use it.
- It's true. He really doesn't.
- So make sure you do that, that's super important.
When I'm talking to my buddies,
they're telling me they got around like a 30 to 35%
difference in views and engagement
when they have captions versus not having captions.
Other than that, like make sure your videos are
controversial, storytelling, what other tips?
It's the same as YouTube.
- It's really the same as YouTube.
It's actually simpler than YouTube
'cause YouTube has so many different parts to it,
for Facebook, same type of thing, really.
- No, no, I'm talking about video tips, I agree with-
- Oh, for video tips.
Body language is everything.
You know, really show passion and excitement
for what you're talking about, but don't fake it.
Be authentic, showing who you really are as a person.
Those are like the key components
of having successful content.
And you know what?
You don't need to have a fancy studio.
You can bust out your iPhone now.
That thing is like 10 times better than
the camera that I had when I first started.
- And it works better, engagement-wise.
You're seeing iPhone shoots and iPhone ads, funny enough,
performing better on both Facebook and YouTube.
- Yep.
- And with keywords on Facebook, there's tagging.
They're not as important as they are with YouTube,
but make sure you put relevant keywords within the tags.
'Cause they'll give you options,
I think seven or eight.
They limit you, but pick the popular ones
that are the most relevant to your video.
And you can use tools like Ubersuggest
to figure out what they are.
- Yeah, yeah, and Facebook Live, by the way.
All these platforms are promoting these things
that they think are gonna be their next,
like, big win for them.
So Facebook, they want Facebook Live.
So do whatever they want you to do,
and they'll promote your stuff for free, basically, for you.
- Yeah, Live does really well,
the recorded videos do really well.
Watch does extremely well, but it's hard to get on there,
it's not open to everyone yet.
Hopefully that changes in the future, but those are
the three areas that you can leverage with Facebook.
Best of luck, and if you have another question,
leave a comment below.
I'll answer it, and we may also answer it
in next week's Q&A video.