Section three
You will hear to tourism students called Natalie and Dave talking about the
tourism case study they are doing. First you have some time to look at
questions 21 to 26
Dave, I'm worried about our case study. I've done a bit of reading,
but I'm not sure what's involved in actually writing a case study —
I missed the lecture where Dr Baker talked us through it.
OK, well it's quite straightforward. We've got our focus — that's tourism at the Horton Castle site.
And you said you'd done some reading about it.
Yes, I found some articles and made notes of the main points.
Did you remember to keep a record of where you got the information from?
Sure. I know what a pain it is when you forget that.
OK, so we can compare what we've read. Then we have to decide on a particular problem or need at our site.
And then think about who we're going to interview to get more information.
OK. So who'd that be? The people who work there?
And presumably some of the tourists too?
Yes, both those groups. So we'll have to go to the site to do that, I suppose.
But we might also do some of our interviewing away from the site —
we could even contact some people here in the city,
like administrators involved in overseeing tourism.
OK. So we'll need to think about our interview questions and fix times and places for the meetings.
It's all going to take a lot of time.
Mmm. And if we can, we should ask our interviewees if they can bring along
some numerical data that we can add to support our findings.
And photographs ?
I think we have plenty of those already. But Dr Baker also said we have to
establish with our interviewees whether we can identify them in our case study,
or whether they want to be anonymous.
Oh, I wouldn't have thought of that. OK, once we've got all this information, I suppose we have to analyse it.
Yes, put it all together and choose what's relevant to the problem
we're focusing on, and analyse that carefully to find out if we can identify any trends or regularities there.
That's the main thing at this stage, rather than concentrating on details or lots of facts.
OK. And then once we've analysed that, what next?
Well, then we need to think about what we do with the data we've selected
to make it as clear as possible to our readers. Things like graphs, or tables, or charts...
Right
Then the case study itself is mostly quite standard;
we begin by presenting the problem, and giving some background,
then go through the main sections, but the thing that surprised me is that
in a normal report we'd end with some suggestions to deal with the problem or need we identified,
but in a case study we end up with a question or a series of questions
to our readers, and they decide what ought to be done.
Oh, I hadn't realised that.
Before you hear the rest of the discussion, you have some time to look at questions 27 to 30