- Hey everyone, it's Neil Patel here
for another Q and A Thursday.
I'm here with Adam Lodolce from Viewership.
- Hello everybody.
- And this week's question is:
- This one is from Radoslav,
and he says, "Good tips Neil.
Do you think that there's a big difference
between making the content native on Facebook
or keeping on other platforms?"
Essentially, if you create a video,
either video or blogs, should you keep it on that platform
or should you share it across others?
- This one's really simple.
If you have a video,
or any form of content,
why wouldn't you want to get the most amount of views?
Whether you start with Facebook,
or you start with YouTube,
or you start with Instagram,
you're gonna create video content.
Might as well publish it on all the channels out there
to get the most traffic.
For example, a lot of you guys that are watching
this video are either seeing it on YouTube
or Facebook.
But, there's a whole third category,
funny enough, in which the videos
are even more popular than YouTube and Facebook.
Believe it or not.
It's on Linked in.
- Yep.
- And you've seen it.
- I have.
- On Facebook, sometimes we get 15, 20, 30,000 views.
YouTube, somewhere around 10,000 views max.
Over time, the YouTube ones increase
more than any of the other channels
because YouTube has search, - Right.
- And over time you can get up to hundreds
and thousands of views.
But what we found is when we add a video to Linked in,
we get more views than any other channel.
- It explodes. It's crazy.
- As in, the first week, Linked in just gives us
a ton more traffic.
- Last night I was, like, begging him
for his Linked in secrets.
I'm waiting for 'em.
- And what'd I tell you?
- Nah.
- Yeah, I don't wanna tell him.
(both laugh)
- It works really well though.
- Yeah (laughs)
Well, for sure, killin it.
- The point I'm trying to make is,
if you're going to create content,
might as well get more views from it.
Put it on YouTube.
Put it on Facebook.
Put it on Instagram.
Put it on Linked in.
Even if you don't think Linked in has your audience,
what harm is there for you to add your video on Linked in?
You either get some views, or you won't.
Some of those views will either convert,
or they won't.
But it doesn't hurt you.
- Right.
- And when you're adding all of these videos
on all these social sites,
there's one thing you really have to do.
Is upload a srt file.
For all of you guys who don't know
what srt files are:
- Yeah, they're the captions.
The transcriptions from every single video.
- Yeah, and we use sites like Rev.com
where you can go and get your content transcribed.
It's really cheap.
What do we pay Rev?
- It's a dollar per word.
- Dollar per word?
- [Man's Voice] Minute.
- Minute, so it's a--
- Oh, per minute, yes, of course.
- So, we pay a dollar per minute,
which is much better.
I'm like, wait, a dollar a word is a lot of money.
(laughs)
- (laughs) Yeah, yeah.
- It's like, one dollar, two dollars, three dollars
- Three thousand dollars per video, no problem. (laughs)
- Yeah, but you're gonna end up paying a dollar per minute.
And I believe they also have features,
like if you needed a turn around faster,
they charge premium amounts.
- Yeah.
- It's something like that.
- Yeah.
- But, in general, you create the transcriptions,
Linked in, YouTube, Facebook.
You can all upload--
- Instagram TV now.
- Yep, srt files--
- Oh, sorry.
- And there's also,
we both know Tai Lopez.
Tai does something interesting.
If you're looking at video content,
he just doesn't upload video content to all of them,
I've been at his home,
where he has me on one of his shows.
He's doing a live stream,
and he's busting out all these iphones,
and it was funny, because he was laughing.
- He has like, six of them.
- Yeah, it was funny, there's like tons of them,
he's like, dude, he's like, my iphones that I film with
are better than your iphone that you use on a regular basis.
I'm like, yeah.
He's like, do you want a better iphone?
I'm like, no I'm good.
(laughs)
- You have, like, the four?
- Somethin' like that.
But what he does, is when he does his live streams,
he does live streams on YouTube, Facebook, Instagram,
pretty much any platform out there that he can,
Twitter, all at the same time.
- Yeah, definitely.
And just, on that note, if you're not doing live stream,
just make sure if you are, like taking a piece of content,
make sure you optimize them for each platform.
Like Linked in, you can't do longer than ten minute videos,
as of right now.
Instagram TV you can do longer than regular Instagram,
which is only 60 seconds,
so, just make sure you talk to your editor.
Map out each one,
and just have your editor create all of the content
as it's designed for each platform.
- Yeah, or you can also do what Tai does,
so a lot of times--
- Yeah, right.
- You can just create short videos,
cause that'll just work for all platforms at once.
He also does longer ones too,
and then he'll turn em off and modify,
but he has a whole team that does it.
- Right
- He just creates a lotta content.
Which, at the end of the day,
that's how you're gonna get ahead.
- But, in general, going back to your question,
release it on every single platform out there.
Don't stick with one.
- Right.
- So, that's it.
Thank you for watching this week's Q and A Thursday.
If you have a question that you want answered
on next week's video,
leave a comment.
We'll do our best to answer it next week,
and if we don't, I'll at least respond to the comment
and answer it there.
- Awesome, and also, if you've ever
had issues sharing your content across different platforms,
talk about that in the comments right there below.
We're reading every single one of them.
- Yes, I'll respond, I'll give you some tips,
help you out.
And again, thank you for watching.
Subscribe, like the channel.
Like the comment.
Right?
Do whatever it is that you can show your participation.
I really do appreciate it.
It helps get more traffic.
And my goal is to just help more people like you for free.