What makes a great title on YouTube that satisfies both searchers and search engines?
If viewers are happy with the content from the search engines, your video will enjoy more traffic
and generate more advertising revenue. Similarly people will click on your content because they're
enticed by your title. If your title is written strictly for the search engines,
your viewers might not enjoy it and reject it outright. Before I answer these questions,
we need to figure out how people and search engines evaluate your content.
How does search engine optimization work? When someone types a question into YouTube search that
contains a main queued phrase, YouTube will display the best listings based upon search
intent. For example, recently I had a clogged kitchen sink and didn't want to put a $500 or $600
for a professional plumber to unclog the sink. After watching a few videos on YouTube
about how to unclog a kitchen sink, I was able to do the repair myself and save hundreds of dollars.
My intent when searching for the information was to unclog my kitchen sink as fast and as cheap
as possible. Other words I could have used to the same results would be how to fix a kitchen sink.
How to repair a kitchen sink. How to unclog a kitchen sink? Or just unclog kitchen sink?
Google and YouTube search engines are now smart enough to know the searches intent.
You can include your main keyword phrase anywhere in the title to get the same results.
Speaker 2: For example, if I insert the keyword phrase, video titles in the YouTube search bar,
it gives me 2,900 searches per month according to keywords everywhere and a cost per click of
$2.43 cents. If I enter the keyword phrase, YouTube video titles and YouTube search bar,
I get 1,900 searches per month according to keywords everywhere,
and a cost per click of 36 cents. Speaker 1: If I choose any of these
keyword phrases as the complete title from a YouTube video, the title would be
too boring and it wouldn't receive any clicks. If I look at the top videos listed
in the search engines for those main keyword phrases, I can see that the main keyword phrase is
included in the titles. For example, this one has YouTube title, this one has YouTube video title,
this one has YouTube title, this one has YouTube video title all listed in the titles.
If I want to write a video title that satisfies both searchers and search engines,
I must include the keyword phrase somewhere in my video title. It can be at the beginning,
middle or end of the video title. YouTube and Google want to serve up the best content
that's directly related to the keyword or the search phrase in the title. Therefore you have
to work your keyword into the title to satisfy both these searches and the search engines.
How to convert a boring search engine optimized title to a clickbaity title, so you can grab your
viewers attention to click and watch the video? Add shocking, amazing or unbelievable to your
title. For example, this video is titled how to make an amazing thumbnail. This video is titled
YouTube video ideas generator (five highly effective tools for endless video ideas).
It's amazing how one can completely transform your video title. Just keep in mind that your video
content must promise what was in the title. Make sure that it's shocking, amazing or unbelievable.
Add numbers to your title. For example, this video's title is seven ways to blow
up YouTube channel. This video is titled 10 title mistakes to avoid on YouTube,
how to fix. Use adjectives to describe the tips, tricks, strategies, secrets, et-cetera.
For example, this video is titled Mr. Beast Channel Growth Secrets Revealed. This video is
titled how to get high views on YouTube, my top 10 strategies. This video is titled 10 ways to easily
come up with YouTube video ideas. This video is titled YouTube Hashtag Tips and Tricks. When
you're add these words in your video title, it motivates viewers to click and watch your video.
Use comparisons, this is where you add intrigue to your title by comparing two different things
using one versus the other. For example, this video is titled YouTube Browse Features versus
Suggested Videos. This video is titled YouTube Brand Account versus Regular, which is best? This
video is titled YouTube Views versus Subscribers, which is more important? When you make these
comparisons in your title, you satisfy the searchers intent as well as the search engines.
Ask questions, when you write your title as a question, it peaks the curiosity of your viewers
and motivates them to want to click and watch your video. For example, this video is titled, Do
I Need 1000 Subscribers on YouTube to Get Paid or quit my job? This video asked a question, can I be
a full-time YouTuber in 2022? Instead of writing a boring video title, like how can I be a full-time
YouTuber? I asked a question, can I be a full-time YouTuber in 2022? This title is much less boring
and captivates the attention of your viewer. Express a problem your audience is having. This
is where when the attention of your audience by showing empathy towards a problem they're
experiencing. For example, I titled this video, What Happens When You Get 1000 Subscribers
on YouTube in 2022? This question makes the viewer curious about what they need to do next.
This video is titled, Why is My YouTube Video not Getting Views, how to fix? By asking this
question in the title, I empathized with the viewer that is struggling with pain point
and offer solutions to the problem. This video is title, What is Good Audience Retention on YouTube?
By asking these types of questions and your video titles the reader will feel you'll
understand them and want to click and watch your video to help them solve their pain.
Here are some tips to write YouTube video titles that people can't help but click. Start with user
intent. When you're trying to come up with a video title, think about the intent of the searcher
and what they wish to learn. After you figured it out, try to get the keyword and the title.
At the beginning is best, but anywhere is fine as long as the title makes sense to the viewer. Add
some pizzazz to your title, so grab the attention of your viewers. Use words like unbelievable,
amazing, shocking, secrets, et-cetera. Just try to be creative when writing your video title.
Transform your search engine optimized title by adding numbers to the beginning or end of
your title. Make sure you back up your title by including those points in your video content.
Lastly, write several different titles and let them sit for a while.
Typically I'll come up with two or three different titles from my YouTube videos,
then let them sit overnight, so I can take a fresh look at them in the morning.
When you do this, you'll have a clear idea which is the best title to use for your video.
What if you want to fix the titles of your current or future videos? Watch the video
on the screen right now for five ways to write YouTube video titles that get clicks.