- I'm going to share with you five essential things
that all new YouTube content creators need to know
if you really wanna grow and thrive here on YouTube.
And look, if you can keep these things in mind
as you're progressing through your time
as a content creator,
then you're gonna do awesome.
And by the way, my name is Nick,
and if you wanna learn how to grow your YouTube channel,
make videos, and all types of other YouTube-related stuff,
start now, by subscribing and clicking the bell
so you don't miss anything
because that's what my entire YouTube channel's about.
So the very first thing I wanna talk about
is that when it comes to quality,
one of the things that you might see
as a new content creator is you have your channel
and you're chugging along with your channel,
and then you might see other YouTube channels
that get started,
and then they end up doing exceptionally better
right out of the gate.
And you might see that
and think to yourself, "You know what?
My videos are way better than their videos.
What's going on?
Why are they getting more results
than I'm getting right now?"
But the reality is,
it's the viewers who determine the quality.
So just because you create something
it's important to remember
that you shouldn't get emotionally attached to it.
In fact, the more emotionally attached you get to it,
the harder you're gonna make things for yourself
because that's going to cause you
to just put your head down
and keep doing exactly what it is that you're doing,
instead of constantly seeking improvement.
And at the end of the day,
if you're wanting other people to watch
and enjoy your videos and not just yourself,
then one of the things that you have to consider is,
that you are making content for other people.
And because of that, it's really important to make sure
that you're just trying to get your content
as good as you possibly can,
and that you are not the final say
when it comes to your quality,
that you're always leaning on
the data that YouTube gives you
to see how your viewers are responding
to what it is that you're doing
so you can adjust accordingly.
Next, it's important to know
that the platform is constantly evolving
just like every other platform on the internet.
And because of that, it's really important that you
make sure that you're staying up to date
with current information about YouTube
because there's a lot of really bad information out there,
about how to grow a YouTube channel,
about what's most important, and all that.
But at the end of the day,
you need to make sure that you're staying current
so that you're focused on what's working now on YouTube.
For example, there's a lot of older content out there
where they're talking about
the emphasis of tags in your videos
and talking about how important tagging your videos is.
And I even have some of those videos
that you'll see floating around
that I made a long time ago.
However, tags these days
are one of the least important things
and they don't even really matter that much, if at all.
So because of that, make sure you're watching recent content
when you're watching videos
about growing your YouTube channel.
And also, if you wanna stay up to date
with YouTube policy updates
and up to date with new features that are rolling out,
and how to use them, and things like that,
make sure that you check out my new segments
that I do on Friday
to keep content creators in the loop
about all the news that impacts them as content creators,
or you, all the news that impacts you as a content creator.
Next is goals.
It's really important as a new content creator
to make sure that you are getting very clear
on the goals that you have for your YouTube channel.
You're gonna hear me mentioning this in videos all the time
and the reason for that
is because goals give you direction,
goals will give you motivation.
Goals in your movement towards or away from them
also gives you something to track
so you can make sure
that you're heading in the right direction
with whatever it is
that you're trying to accomplish with your YouTube channel.
For example, if your goal
is to get your first 1,000 or 5,000 subscribers on YouTube,
then when you check in every month and you're like,
"Hey, I got, you know, an extra a hundred subscribers
or I got an extra 50 subscribers,
or I got an extra 800 subscribers on my channel."
Then, you know that you're moving forward
and that you're heading in the direction of that goal.
But if you're like, "Hey, I got 10 subscribers
and I wanna do this faster."
Then, you're gonna cause your brain
to start thinking of things in a different way
because you're gonna start thinking
because you're trying to achieve this goal,
you're gonna start thinking,
"Okay, I'm kind of falling behind on my goal,
so what can I do in order to increase the probability
of me getting more subscribers on my YouTube channel?
Or, what strategies
can I apply to what it is that I'm doing
to try to add more value to people, and so on,
or make better videos
so that I can start getting more subscribers
on my YouTube channel?
The same exact thing applies if you're trying to get
your first 4,000 hours of watch time.
If you're trying to get that first 4,000 hours
and you notice,
"Hey, people aren't watching my videos
for a long period of time,
or maybe I'm only doing YouTube shorts right now."
Then, the same exact thing's going to happen
to where once you identify that, you can say,
"Okay, well, I'm trying to reach this,
but currently, it's gonna take me
a really long time to get there.
So because of that,
maybe I need to make my videos a little bit longer.
Maybe I need to introduce
the live streaming into the content I'm putting out,
and things like that."
So it will cause you, based on the goals that you have,
to start looking for solutions
when you do start falling short of those goals.
Another thing that's important to remember
is that as your YouTube channel grows,
it doesn't really get easier.
The thing that actually does get easier
is the processes that you create around making your content,
the templates that you put together
for your video edits,
the templates or the basic concepts
that you already have in place
for the thumbnails that you design, and things like that,
you'll have those types of things in place,
but the actual process of doing the thing,
doesn't really get any easier as your channel gets bigger.
Like, a lot of content creators will be slower
when they first get started,
and they'll speed up
because they'll learn
how to do things faster and more efficiently.
However, the actual process of doing the thing,
that doesn't get any easier.
So because of that, you know, don't think that
when you cross a thousand subscribers all of a sudden
it's like, "Hey, now the breaks will come off,
and everything's gonna be easier."
It's not really how it works.
Let me tell you how it works.
When you're growing a YouTube channel
and you're publishing videos on a regular basis,
one of the things that happens
is when you first start, you have zero videos,
or let's say you publish your first video.
Well, when you publish that first video,
that's the only video you have on your YouTube channel
that's working for you on your behalf
to bring new views, subscribers,
watch time, and everything else.
However, down the road,
once you publish 10 videos,
now you have 10 videos,
and if each one of those videos
bring you just a few views per day,
then you start picking up a little bit of momentum.
So because of that,
it might seem like channels,
once they cross certain milestones,
it just gets easier for them and they grow faster.
But in reality, it's not the milestone itself,
it's the content library that's behind the creator.
So what I'm trying to express
is that as you are publishing more content
on your YouTube channel that is good content
that people are responding to well,
then what's going to happen
is you are going to create an army of videos, of sorts,
that are going to continuously work for you on your behalf
to bring in viewers every single day.
So the process doesn't get easier,
but the results seem to grow better
because you have more content
working for you on your behalf.
Next, as a new content creator,
you're probably gonna watch a lot of videos
about how to grow your YouTube channel,
and all the different things related to,
you know, editing videos,
and presenting on camera if you're on camera,
or maybe just being more entertaining
if you're playing games, you know, that kind of thing?
I wanna just remind you though, as a new content creator,
that really what it comes down to on YouTube
is learning the people that you are making content for
and really identifying that group of people
that you want to connect with.
And then from there,
learning how to get them to respond well
to what it is that you're doing.
So you're gonna hear all of this complicated information,
you're gonna see charts, and graphs,
and you're gonna hear all these case studies, and all that,
with all this different information
that you're gonna consume.
But at the end of the day, YouTube runs
on the response that you can get on your videos.
So for example, if people are responding
at a competitive rate for your content
in terms of when they see it on the platform,
they click on it at a competitive rate,
and then they enjoy that content at a competitive rate,
and you'll see that in your audience retention reports.
When that happens,
then YouTube will do all the heavy lifting for you.
So you're not gonna need to promote your videos offsite
or anything like that.
All you have to do is spend your time learning,
how to get the people that you're trying to reach
to click on the videos that you're making,
and how to create a great experience for them
when they're watching your content.
And that's for long-form.
If you're going shorts, then in that case,
all you gotta worry about is learning how to get people to
hold their attention when your short
just pops up in their feed.
So because of that,
I just encourage you to make sure
that even though a lot of this stuff
does have a lot of nuance to it,
that you just focus on the core aspects
of learning how to just make content that people enjoy.
And a big part of that, which is why I mentioned earlier,
that you shouldn't get emotionally attached
to the content that you're making,
but a big part of that is just learning the process
of putting videos together in a way
that will cause people to enjoy them more, that's it.
So if you keep doing that, you'll thrive.
And, of course, making sure that you're spending time
developing the skills required to do the thing, right?
Learning how to edit videos,
learning how to make thumbnails,
learning how to write compelling titles,
learning how to communicate in an engaging way.
If you learn how to do those things
while focusing on getting people to respond to your videos,
or really just enjoy your content,
then you'll do awesome here on YouTube.
And look, if you are somebody
that's wanting to do this professionally
or become a full-time YouTuber,
or just start getting results faster
with what it is that you're doing,
click into this video right here.
It's gonna teach you
exactly what it is that you need to know
to really thrive here on YouTube and to make that possible.
Go ahead and click into that now.
Thank you for watching, I'll see you next time.