Color & Men's Clothing Video - Style System August Announcement - Grab FREE Mens Color
Guide eBook
Hey guys!
Antonio here, coming to you from my home office in Wisconsin.
I've been working on The Style System August 2012.
I'm about to launch this, but as I was going through, I thought, you know, I could do a
quick video on color and walk you guys through my e-book.
For those of you that are on the Style System early bird list, you actually get a copy of
this 41-page e-book on color, and I can tell you there's not much out there when it comes
to color for men.
Well, there's one book, but the e-book we put together is much better.
It's 30 years younger than that book I just showed you.
Let me go ahead and start off the video in the regular way.
As I always say, guys, if you would, please subscribe to my channel.
You know why I ask you to do that, so these videos will come right to you.
In addition, if you like this video, if you find it useful, I would appreciate it if you
would click on the "like" button.
What is the goal of this video?
Well, I want to create in you a hunger to learn more about color.
This is an intro video.
I would say color in itself could easily be a college course.
And in fact, there are many of you guys out there that are designers that have taken entire
courses on color.
So this presentation, it's based off of a 41-page e-book, which I'm going to be walking
you through, and it's part of my style system.
You can get it for free actually if you're on my early bird list.
Quick Overview
So a quick overview of what we're going to talk about.
We're going to talk about:
• Why you should care about color • Understanding colors
• Introduction to traditional men's colors • Understanding color relationships
• Understanding patterns and textures • Putting it all together
• Examples from film • Energy, personality, and hidden meanings
I would like to thank Cori Burchell.
She's an image consultant up in Canada and she just worked on the latest movie with Colin
Farrell, Total Recall, the remake.
And so, she's going to be helping me bring in some great examples here.
A Man's Guide - Color & Clothing
With that, let me go ahead and go right to the e-book.
This is a Man's Guide to Color and I'm sorry.
I know my picture here is going to block off part of this, but I'll try to keep that in
mind.
Here's what we just covered.
First, why care about color?
Well, the first reason I talk about is understanding that color, you're not going to make obvious
mistakes.
So whenever you make a mistake with color, it is obvious to the world.
Unfortunately, close to 10% of men are color-blind, so that's something that for those of you
that are color-blind, I've got an article over at Real Men Real Style that you can check
out, but you need to have systems in place so that you're not making common mistakes.
Reason number two, color lets you guide people's eyes.
So if you know how to use color, like when I'm looking at this picture here with this
gentleman, I'm drawn to the red, not necessarily the softer colors around it, but to that red
right on his chest, kind of like a robin.
I don't know.
Here in Wisconsin, I can look out my window and there are robins all the time out there
grabbing worms, but I'm always drawn to that bright orange chest on the male.
Reason number three -- or I'll skip that -- color is a Jedi mind trick.
Well, not really, but it is something that if you understand what colors truly mean,
you can find that -- and I'll talk about this at the very end, but you can understand -- let's
take white.
White signals cleanliness.
It's just got a very authoritative feel to it, so if you understand that, you can use
it to your advantage.
And number four, understanding colors makes shopping easier.
Step two, understanding color as it affects you, so the effect of complexion and contrast.
Now, here's a picture of Alain Delon and he was a famous French actor.
Look at this picture of him.
We're drawn to what?
To his face because he's got the dark hair.
Look at me, what I'm wearing today, so I'm in a camp shirt.
This is a shirt made for me by my friend, Rafael, down at D'Accord in Miami, Florida.
He actually makes guayaberas as well, but look at the dark color here.
I've got a little bit of embroidery right here on the sides, double-pockets, but you're
drawn to my face even though I've got this light background.
I know it's bad, but you're still drawn to my face because I've got the dark hair, the
dark shirt, and it's like a picture frame, so color enables you to do things like that.
I talk about the three types of contrast.
There are the high contrast men, the low contrast men, and the medium contrast men.
High contrast men, you've got light colored skin, dark hair.
Medium contrast, like me, I've got medium skin, dark hair, but not black or anything.
And then you've got low contrast men.
They usually have lighter colored hair with lighter colored skin, unless you're really
East African, then oftentimes those gentlemen from the ivory coast area have sometimes very,
very, very dark skin, almost the same color as their hair.
In that case, they would be low contrast as well.
But African-American style, I'm not going to go down that path.
It's something that a gentleman of mine named, or a friend of mine named Grant Harris, and
we've actually written -- we talked about how that applies and it's got its own set
of rules, so we're coming out actually with a style book specifically for the Black men.
Okay, so discovering your contrast, a great way to do this is to use a grey scale.
So if your hair is over here and your skin is over here, you're going to be high contrast.
However, if your hair is here and your skin is here, you're going to be medium contrast.
However, if you have really light colored hair, light colored skin, you're going to
be low contrast.
The effect of skin color.
So we get into here and we talk about a little bit of what I've already covered.
The interesting thing I cover here is skin tone, so that's something a lot of people
-- people think that they're drawn to certain colors.
Actually, what it is, is their skin tone draws them to either warm or cool colors, so this
is something that's a little hard for most men to grasp, but think of it this way.
If you're a cool-toned person, basically, blue is the undertone.
If you are a warm-toned person, you're going to have colors like orange, red, and yellow
as your warm undertones and that's going to affect what type of red looks best on you.
Actually, both of these men -- and I'd show two examples here.
The man here right here, he is warm toned, while the gentleman over here, Jay-Z, he is
cool toned.
And so, they can wear in a sense the same colors, but they're going to want to wear
different hues of the same color.
I know this is a lot of detail, guys.
That's why I've got this 41-page e-book.
I go into a lot more there.
Now, let's talk about eye color.
I always think that a gentleman with blue eyes, green eyes, or even dark-colored eyes,
this is really where you want people to look.
When you're talking with somebody, you want them looking right in your eyes.
So if you have blue eyes, make sure to wear a shirt a lot of times which reflects that
color because what that does is it draws out.
Again, a picture of Alain Delon a little bit later on in life and he had very piercing
blue eyes, and he used his clothing to even draw those out even more.
So if you've got green or hazel, look to somehow bring that out by bringing some of that into
your clothing.
The effect of hair color with what you're going to be wearing.
Now, George Clooney is an interesting example.
Let's look at George Clooney 15 years ago.
He actually had black hair; it wasn't grey.
Nowadays, he's graying and George is really smart, kind of like Fred Astaire did 50 years
ago.
George realizes that okay, my colors are going to need to change.
So here, he's wearing a medium grey suit with actually a black shirt, but that medium grey
works much better with his gray hair.
So again, he's framing his face by properly using color.
And putting it all together, we've got these gentlemen here.
I don't know who they are exactly.
I know some of you guys can tell me in the comments, but what I really like here is you've
got three different styles, three uses of color.
This one over to the right, a little bit more flamboyant, but all of them perfectly fine
for what they do as entertainers and all of these did a great job here.
Okay, so part three, an introduction to traditional men's colors.
Let me stop here really quick.
A lot of guys get wrapped around the axle with color because they think that, "Oh, I've
got to bring in purple, orange, red, and yellow."
Really guys, 80% to 90% of your wardrobe should be very simple colors.
Think of those bright colors as a spice.
If you're making something, you don't want to put a whole lot of spice in there.
It just needs to add to the flavor, so I talk about white, grey, navy blue, light blue,
brown, indigo, which is with dark colored jeans, black, tan and khaki, grey.
Those are the core colors.
They should make up 80% to 90% of your wardrobe.
Now, understanding color relationships, you are allowed to bring in those brighter colors
as spices.
Now, I know some of you guys are really big into wearing a lot more of your brighter color
and you can do that like this gentleman here.
It really gives a younger, spring feel, high contrast combinations with complementary colors.
It's really jarring to the eye, but it can be used to affect, especially for men who
are entertainers, artists, or even students.
However, I'm a bigger fan for the professional men of low contrast combinations like we see
here, and then you can bring in one or two bold colors as a spice.
So I talk about tints.
We talk about shades.
Tint is where white has been added; shades where black has been added to the colors.
And so, you see we both see yellows here, but this yellow has black, this yellow has
white, and they're going to go for -- remember we talked about the hot, the cool complected
guys.
Okay, understanding patterns and textures, talk about this briefly.
Actually, in my Style System, I go into this a lot more, but texture, it's really cool
because you can actually wear the same color, what would look like a monotone outfit, but
if you change up the texture, you can actually wear those colors together and it really adds
to the eye.
So what is texture?
How is texture created?
Well, really quick, I show you different weaves and how that creates texture.
So this has got a little bit of probably a plain weave here.
You can play with black and brown, but right here, if you look down here at the image I
show you, the plain weave, the pile weave and the twill weave, and other times actually,
the satin weave is a great example, so if you think satin, you think something really
smooth and shiny.
Let's take flannel or tweed.
Those use oftentimes a three-dimensional weave and it causes to have that soft, almost a
napped surface that you want to touch.
Step six, I'll skip through this one, which just got some quick little tips there, but
step seven, examples from film.
This is really good because unfortunately, I hate to use movie stars as examples, but
since there are so many images of them out there and because we see contrast, they're
the best ones.
Look at Colin Farrell, and again, thank you Cori over at Cori Burchell Image Consulting.
She brought this to my attention, but she did work on the latest movie, Total Recall,
and they really wanted to go -- look at the straight color.
It's got a little bit of color here, but we're drawn to Colin's face here.
Now, when I bring this down, look at Colin here, do you guys remember this movie?
I haven't watched it yet.
Tell me if it's any good in the comments, Terrible Bosses, but they went with this yellow
color because they knew on most men, it does not complement them.
And it really made him look over -- I mean, in addition, they put some stuffing in there,
but it really made Colin look bad, which is exactly what they wanted to go for.
Let's look at Richard Gere, another example.
We can look at a younger Richard Gere when he had brown hair and that would work for
him.
Here, the problem with Richard Gere is that he is stuck with the same type of clothing
and you can see with his light-colored hair now and his light colored skin, this really
is too much.
It looked a lot better when he was a younger man.
I would say Richard should start leaning towards lighter colors.
Okay, now let's get into Ryan Gosling, a perfect example.
You guys should go out and watch his movies.
What was the latest one?
Crazy, Stupid, Love, great movie when it comes to helping understand how fit and color affect
a man's style.
But in this middle picture, we can see that Ryan actually is a bit overpowered by the
black tie, so he actually looks better in navies and blues.
All right, so step eight, we talk about the hidden images and meanings in colors.
And really quick, each color has a meaning.
This is one thing I really recommend to salesmen, that they consider colors like brown, which
express trust.
Black, it actually means you're a good listener and it's an authority color.
The same with red, it's a dramatic, self-assured color, and orange.
Okay guys, well, let me go ahead and step right back to the presentation.
All right, so guys, The Style System August 2012, I'm about to launch it.
And if you want a copy of this e-book, again, 41 pages, we spent dozens and dozens of hours
researching and through my client interaction, putting this together.
It's a $50 value.
I'm offering it free for those of you guys in the links below, to go ahead and check
out my Style System.
And those of you that are already on the Style System early bird list, you'll receive this.
It's going to disappear though once the Style System registration is closed.
All right guys, this has been Antonio Centeno with Real Men Real Style.
I'll have some more other videos up for you soon, but I'm going to be focusing on putting
out the Style System.
I hope to either see you in the Style System or I'll see you here in more videos.
Take care.
Bye-bye.