Before Iann Dior would blow up on Soundcloud with tracks Emotions, Molly, Romance361 and
CuttThroat clocking in hundred of thousands of streams all over the internet.
Before Iann Dior would sign with 10K Projects - the label that launched the careers of 6ix9ine
and Trippie Redd.
Before he would clock in over 500K followers on Instagram, work with Cole Bennett, get
shout outs from Faze Banks and perform at Rolling Loud.
Before Iann Dior would be labelled an Industry plant and would take the term as inspiration
for his debut album.
I kinda wanna make a Before They Were Famous on the Industry Plant guy....
Let me know if that's something you wanna see in the comments down below.
Growing up, Iann Dior always knew that he was gonna be famous and for a short period
of time he was an aspiring YouTuber.
Eventually he would find that he had a real talent for music and a bad break up would
inspire his break out hit Emotions.
Piecing this video together we stumbled upon what we believe is Michael's old Twitter account
and on there we think we found the little filly who broke his heart.
It wasn't Freda Feltcher, it looks like it was some girl named Sarah.
Iann Dior's rise to fame seems to have happened rather quickly – the kid made friends with
some extremely influential people who knew exactly what to do to showcase his talents
to the world just like he had predicted back in highschool.
What's going on guys?
It's your boy Michael McCrudden back at it with one of the most requested videos for
me to make in recent months.
You guys hit me up in the comments, my Instagram in the DM's and even some random dude on the
street.
As always be sure to let us know who is next in the comments down below, now let's get
into this video.
Iann Dior was born Michael Ian Olmo on March 25 1999 in Puerto Rico and was raised in Corpus
Christi Texas in the area code of 361.
Corpus Christi which just so happens to be the same hometown as Brockhampton founder
Kevin Abstract.
His father's name is Tommo Olmo, and his mother Anabelle Olmo who of course are from Puerto
Rico.
His father served in the US Navy.
Based on this family photo it looks like he also has a sister - we think her name is Keisamar.
Piecing this video together we stumbled upon Michael's old Twitter account.
It appears like he was obsessed with Basketball and even had some game of his own.
He would retweet everything Basketball related, also had an interest in Football, J Cole and
for a little while Conor McGregor.
Now a days, not a lot of people showing Conor any love.
When talking about music, Iann credits J Cole as the inspiration for him starting to make
music, stating in an early interview.
He showed me that I could use songs to tell my own story, just like he uses his songs
to tell his story.
He took an interest in writing lyrics early on and knew that he was destined for Fame.
He was also a bit of an athlete having been on the basketball and track team.
Before he was Iann Dior, Michael would upload content under his own name and as the artists
Olmo & Lil Rock.
This was back in 2016 and 2017 and he worked with a few other aspiring rappers in a collective
called Classic Kids working with a producer named H4LFTime . He would post tracks online
and there still exisit a few of his old YouTube channels if you wanna hear some of his early
work.
Next up was his transformation into Iann Dior, how did he come up with the name, I'll let
him explain.
The Dior is likely in reference to The French Luxury brand.
In some early interviews Iann explained that his first few songs as Iann Dior were about
a bad breakup.
He explained:
'Emotions’ came from an argument I had with a girl I was tripping over
she told me that everything we’d been through didn’t matter, that it was all in my head
and I was too emotional, and that’s what inspired the hook.
Every time something like that happens in my life, I just go turn it into a song.
On that old Twitter page there was a girl named SarahDV2000 who has since deleted her
account but there a few picks of them together.
It looks like this was the little filly that broke his heart.
Now under the name of Iann Dior, he told Genius about his early work:
My friends, they really wanted me to make a song, and pushed me to do it.
I tried it and my first song got like,10,000 plays.
And after that, I just kept going.
All them listens came within a week and Iann said from there on out his music began to
spread via word of mouth.
Encouraged by the positive reception, Iann eventually put out a project titled A Dance
With the Devil.
After it started gaining some steam online, one of the song’s producers, Internet Money’s
Touch of Trent, put him in touch with videographer Logan Meis to film a music video.
The clip made its way into the hands of Internet Money founder Taz Taylor, who was impressed
by Iann’s songwriting.
Simultaneously, Iann was starting to grow a loyal fan base.
Six months ago, I never would’ve expected things to go up this fast.
Now I have all these fans I get to talk to and bond with, which is the best feeling in
the world.
My generation’s really judgmental a lot of the time, but I want my music to help people
feel okay with just being themselves
that’s been my whole motivation with this right from day one.
By January, Iann was flying out to the Internet Money house in Los Angeles to work on music
in person.
He teamed up with Nick Mira for beats and Iann began recording and uploading his music
to SoundCloud which racked up millions of listens.
With a growing buzz, he then landed a record deal with 10K Projects.
Through this deal he grouped his previously released music into his debut mixtape which
got pushed on major streaming sites.
Emotions was his first lead single.
Clearly Iann was making friends with all the right people and with this came endorsements
from many of LA's most influential creators.
From Tfue, to Nelk, Alissa Violet and of course Faze Banks who had nothing but great things
to say about the kid shouting him out in a video and having him at a house party.
Then the cops broke up the fun.
I hope Iann didnt get caught with a drink in his hand.
With Iann's almost overnight rise to super stardom many people on the internet started
to refer to his as an Industry Plant a term that essentially says that artists growth
his manufactured by a record label.
Iann took this in stride and actually titled his debut album Industry Plant.
Speaking about his decision to embrace the moniker for his debut album, Iann had this
to say:
This is my way of saying, ‘I am what you say I am,’ and making people focus on the
music
instead of what’s organic and what isn’t.
Blurring the lines and becoming the poster boy for the ‘industry plant’ name.
Internet Money's founder Taz Taylor also had this to say:
Iann album title is the best of the year.
If people wanna focus on bulls*** instead of the music so bad..
we’ll call ourselves it so you can’t say it anymore and you’re forced to just take
the music for what it is.
Also when you google “iann dior industry plant” going forward
you won’t get bulls*** click bait videos of ppl who have no clue what they’re talking
about...
You’ll get the album.
Genius s***.
With features from Travis Barker, Gunna and Trippie Redd the kid has certainly made it
to the big leagues.