So, you wanna start a social media campaign but don't know where to start?
We have all been there.
Today, I'm gonna share with you how to a social media campaign from scratch.
First, I want to tell you what you need to decide and settle on before you even think
about setting up your social media campaign.
A lot of people get started without this.
But if you wanna maximize your cash flow you need this.
Then I wanna tell you my strategy for creating a marketing calendar that strategically leads
into your launch.
Then I tell you a story about how I created an entire campaign around my online virtual event.
What works for us, what didn't worked for us but it led us to 6 figures a day.
So, I'll show that whole company with you.
Before you even think about setting up your social media campaign.
We want to reverse engineer the outcome.
It's crazy to me that's some people don't think about that when they're creating a social
media campaign and what I like to call it is just creating content for the sake of content.
We're creating content for an outcome for a result.
We wanna generated leads, we wanna nurture those leads and we wanna convert those leads
into sales.
So, you got to know whats the outcome of this campaign.
Do you wanna sell a hundred tickets to an event?
Do you wanna bring 10 people into your coaching program?
What's the outcome so that we can reverse engineer how much advertising do we have to do.
How many people we are trying to reaching and what are the different methodologies that
were going to achieve that.
If you have a picture on your mind of what success looks like.
What ROI do you wanna achieve and what your goals are.
From there you can determine the steps towards creating your marketing calendar.
This is also gonna help you to set a budget and now that you have to use paid advertising
strategies.
But if you're saying that you wanna be able to reach more people having some ad spend
will certainly help.
When you can reverse engineer, you also know what platforms you wanna be on?
What your contents are gonna look like?
How are you gonna reach people?
What your pre-launch look like?
What the urgency and scarcity is gonna look like to get people to take action?
You know, you always have to have a strong call to action that gives your audience a
reason to act fast.
So make sure as you reverse engineer and you know what platforms you wanna be on, what
the audiences you wanna reach, how many people you wanna reach.
You can decide from there, what is the content looks like to reach those people.
Are you gonna do paid strategies, organic strategies or are you gonna do affiliate launches.
Are you going to collaborate and do [inaudible].
There's multiple different things but the first thing you need before anything else
is knowing what the outcome is so you can create that campaign.
I'd love to hear from you, what platforms do you prefer promoting?
Let me know in the comments below.
What worked well for you?
Where your audience are hanging out?
What are you gonna double down for your next campaign strategy?
Let me know.
The next thing I recommend that you decide for your campaign strategy is what stories
are you gonna insert into your campaign?
Now I say stories because that's the way you captivate an audience.
Growing up I love stories, I love movies, I love growing up with Disney movies and I
recognize how that shapes so much of my beliefs.
Now, if you consider how your stories can shape your audience's beliefs.
That's what's going to also shape your campaign and the success of your campaign.
What stories can you tell your audience that will overcome their objections or overcome
any limiting beliefs that they have?
You know, I might share my personal story of how I used to be a dental hygienist and
now I'm a CEO of a seven-figure company and if I'm teaching people how they can build
their businesses.
Maybe if I'm sharing my personal stories and the that I've had to overcome can help them
and still believe in themselves that, "Maybe, I can do this too."
Think about that for yourself, what stories are your personal stories that you can share
or what stories you've heard that can relate to the message that you're trying to portray
in your campaign.
I have a framework that I like to use for storytelling, I call it the ELSA framework
and yes, ELSA you might think of the snow queen, the Disney queen but for this purposes
do not let it go.
This is very important for your storytelling.
The acronym ELSA stands for epiphany, lesson, story, and application.
So, for every piece of content your creating here's how you're going to approach it.
The first letter in ELSA is for E and that's for epiphany.
What's the epiphany that you want your audience to take away from this?
If nothing else, what's the one thing that they can walk away.
That there will be this AHA moment for them a big shift them?
So, I think of if my epiphany is, "Hey, you can do this too.
I went from a dental hygienist to having a seven-figure business.
You can do this too."
That's maybe the epiphany that I want them to have.
The L is for lesson.
What's the lesson that I can give?
What are the tangible take ways or steps that they can implement themselves?
But the way that I do that is through the S in ELSA for story.
How can I share a story that's going to target their heartstrings or give them that emotional shift?
Because when people buy in emotionally that makes them more likely to buy in financially.
So, what's the story that I can tell that can evoke an emotion?
Whether it's making them laugh or tugging their heartstrings.
But also giving them the strong morals of the story that gives them this belief in themselves
and the A in ELSA is for application.
What's the takeaway?
What's the thing that they can now execute?
What's the call to action that they can follow to take the next step?
There other thing to consider in your campaign is how you can differentiate from everything
you've done in the past to create this like a new thing that you bring to the market and
opportunities.
Which I give you an example, I have a client named Wayne Lee.
He is a world-renowned hypnotist.
He has traveled the world.
He has spoken on stages.
He has hypnotized people all over the world and he wanted to create a way that he can
serve his clients online and people know him as a hypnotist.
But instead of saying, "Hey, I'm doing this service online now or I'm offering these hypnotism courses."
We created some proprietary messaging around his methodologies.
So instead of just being Wayne Lee the hypnotist.
We then created Wayne Lee's proprietary mechanism.
So what we created for him is something that he calls, the subconscious reset.
When you think about it, it does align with his expertise as a hypnotist but his campaign
was around his subconscious reset strategy, and inside of that his teaching his mental
endgame activation system.
So he could have talked about hypnotism, he could talk about mindset.
But we created these proprietary mechanisms and led in his campaign with things that you
would never hear of before.
Like, these aren't things that everyone's talking about.
If we were just talking about mindset which is yes a big part of what he does.
People can google mindset, they can find mindset anywhere.
But Wayne Lee's strategy the mental end game activation system or the subconscious reset.
That's proprietary to him and this is what's gonna make him stand out among the competition.
Now, with that, I'm gonna share with you my strategy for creating a campaign calendar
that perfectly leads into your launch.
I have tons of launches and I've also turned things into an evergreen.
So you don't always have to be into this launch mindset.
But regardless, it's so important that with whatever you're launching or whatever you're
putting out into the world.
That you reverse engineer that outcome that we talked about and reverse engineer the calendar too.
If I knew that I have an event that I'm gonna do on September 1st.
I'm gonna work backward to find, how much time do I need for like, our open cart or
sales window?
How much time do I need for my pre-launch window?
How much time do I need for my team to gather all resources, to write the content, come
up with the advertisement, fill everything that we need.
I don't want to be rush or working overtime, killing ourselves to get everything out, putting
way too much pressure.
So we reverse engineer the outcome and we also reverse engineer the calendar.
This is exactly what we did when I launch my event, Content Machine Live.
I'll share with you the whole story, It was an incredible campaign.
Before we get into that make sure you hit the subscribe button.
Because I'm gone be sharing more of these strategies every week to help you scale your
business to six and seven figures.
So in September 2020, I launched my first virtual event its called, Content Machine
Live and it was my first event and incredible event.
We made over a hundred thousand dollars in one day.
Which was amazing, because most people especially on their first events are just trying to break
even.
But with our marketing strategy, they build up so much hype before the event even started.
It made the event so successful.
I actually have the entire video on my channel where I go to the entire strategy.
We show you the entire marketing calendar, what we did every day leading up to the launch
and we did to create so much hype, so much excitement.
That we had a huge influx of ticket sales and made a very successful event with some
world-renowned speakers at the event.
I share everything with you.
So go, check out that video too.
The thing of any kind launches the typical customer behavior is to wait until the last
minute to buy.
Which can be pretty terrifying for the marketers when you launched something and it doesn't
sell... until its last minute.
It can make you think that the product isn't working or people don't like it or your marketing
isn't working.
So, instead what we do is when we reverse engineer on marketing calendar were also intentionally
inserting urgency and scarcity to get people to purchase all throughout the open cart window.
So even if you have open cart window of one week or one month.
You wanna make sure that you have something every day that's incentivizing people to buy
and again, I go into this way more in-depth in my video where I explained how we marketed
our event content machine live.
But one of the things that we did is we had a whole month of a marketing calendar.
So, before we launch, we had this huge pre-launch about the event.
We're creating all this hype, we didn't say what it was.
We said that something was gonna be announced that created this hype that people are so
excited to know what it was and when we did announce it.
There was this huge bang everyone's excited and e put in a 48 hr early bird pricing that
if you buy your tickets in the first 48 hrs you get an added discount.
That gave us a huge influx of ticket sales.
But if we stop there our sales would have gone stagnant and people wouldn't probably
purchase until like the few days before the event.
So what we did is we inserted more urgency and scarcity.
We gave them bonuses if they purchased on a certain day.
We announced the others speakers that were gonna be speaking at Content Machine Live.
What I did is I would do a Facebook live with one of the speakers Cristy Code Red for example,
and we would announce what she's gonna be talking about at Content Machine Live.
She shared her incredible story and how she went from food stamps to 10 million dollars
in 3 years.
So that should create some hype of like, don't you wanna see that?
But also we said, "If you purchase your ticket today you're also gonna get this additional
bonus from Cristy Code Red", and we did that every day for several days as we announce
the speakers.
Which gave people more incentive to buy and giving them more urgency saying, 'Hey, we're
sending you out these content machine kits and if you don't purchase before this date.
We can guarantee that they'll be able to ship to you in time."
So that created some urgency.
So think about it in any of your marketing campaigns.
Whether it's for an event, whether it's for maybe you're selling a course or a service
or anything that a close cart window.
What can you be doing to incentivize your audience to act fast?
How can you reverse engineer that calendar and on that calendar give them a reason to
take action and sign up or purchased or work with you.
Other things that you can do throughout your launch or really through anything that you're creating.
Show them the behind-the-scenes regularly in your content.
In my Instagram stories, even today I'm showing the behind-the-scenes of me filming today
and saying, "Stay tuned for my YouTube channel.
That you can watch this video where I'm talking about all of these subjects."
So, it's creating hype for your regular day-to-day content.
You can also be creating hype for your launches, your product, and services by regularly showing
behind the scenes of who you are and what it's like working with you.
If you wanna learn more about creating content that converts into cash flow.
I have a free training for you.
You can click the link below and get access to that today.