- Good morning and welcome back to Apple Park.
And today, we're bringing our extraordinary A15 Bionic chip
to another iPhone,
the new iPhone SE.
- At the heart of iPhone SE is A15 Bionic.
It features our iconic glass and aluminum design
in three fantastic colors:
midnight, starlight and product red.
It has a 4.7 inch retina HD display
with incredible color accuracy
which now includes the toughest glass in a smartphone
on both the front and back.
And with IP67 water and dust resistance,
iPhone SE is designed to last.
iPhone SE has the home button with touch ID.
iPhone SE has even better battery life
and we're bringing 5G to our most affordable iPhone,
the 12 megapixel camera and A15 Bionic
create a new camera system
and it starts at just 429.
Pre-orders start this Friday.
and iPhone SE will be available on March 18.
- We have a fantastic iPad lineup
and today I'm excited to talk about iPad Air.
- We're bringing the breakthrough M1 chip to iPad Air
and these experiences really come to life
on the Air's gorgeous liquid retina display
with its P3 white color, true tone, 500 nits of brightness
and anti-reflective coating.
Another big update for iPad Air is the front camera
because it will now feature
a 12 megapixel Ultra Wide camera,
which means it supports Center Stage.
We're bringing ultra fast 5G to iPad Air.
We're increasing the performance of the USB-C port.
It is now twice as fast
and it comes in a gorgeous array of colors.
It will be available
starting at the same great price of 599.
It comes in both 64 and 256 gigabyte configurations
and it will be available in both Wi-Fi and cellular models.
You can begin ordering Friday
and it will be available March 18.
- We're adding one last chip to the M1 family.
Introducing M1 Ultra.
- So far we've scaled up the silicon for the Mac
from M1 to M1 Pro to M1 Max.
So we're with M1 Ultra,
We did something truly groundbreaking
and it actually starts with M1 Max,
the most powerful SOC we've built today.
You see, M1 Max has a secret.
It has a groundbreaking die to die interconnect technology
that allows us to scale even further
by building M1 Ultra from two M1 Max die
which doubles performance.
And we connect the two die with our innovative,
custom-built packaging architecture.
This multi-die architecture is way ahead of anything else
in the industry
and we call it UltraFusion.
It connects over 10,000 signals
and provides an enormous an 2.5 terabyte per second
of low latency,
interprocessor bandwidth between the two die
using very little power.
M1 Ultra has 114 billion transistors.
That's seven times more than M1.
With two die, the memory bandwidth is increased
to a massive 800 gigabyte per second
and doubling the memory channels also means
M1 Ultra supports up to a staggering 128 gigabytes
of unified memory.
It has a powerful 20-core CPU
with 16 high-performance cores
and four high-efficiency cores to crash CPU intensive tasks.
It also features a huge 64-core GPU
so it can speed through the most intensive graphic tasks.
It's nearly eight times faster than M1.
M1 Ultra has 32 powerful neural engine cores
that can run up to 22 trillion operations per second
to accelerate the most formidable machine learning tasks.
And it has twice the capabilities
of the amazing media engine in M1 Max.
M1 Max delivers similar multi-feed CPU performance
to the latest 10-core piece of desktop chip
while using 65% less power.
And when we compare M1 Ultra
to the fastest 16-core piece of desktop chip available,
it delivers 90% higher performance
in the same power envelope.
And M1 Ultra can deliver the PC chips peak performance
while using an astounding 100 watts less power.
When we look at GPU performance on power,
M1 Max delivers similar performance
to one of the most popular GPUs while using 1/3 the power.
And M1 Ultra delivers faster performance
than the highest NGPU available
while using 200 watts less power.
So that's the groundbreaking M1 Ultra.
- This is Mac Studio and Studio Display.
- The exterior is machine from a single aluminum extrusion
with the footprint of just 7.7 inches square
and height of only 3.7 inches.
The innovative thermal system begins
with a unique double-sided blower
pulling air into the system across the entire circumference
of the perforated aluminum base.
The air moves over the custom circular power supply
and through channels precisely placed
to guide it to the chip's thermal module.
Finally, the air is propelled
through a low impedance rear exhaust
containing over 2,000 precisely machine perforations.
The sound is so minimal.
For most workloads, you'll barely even hear it.
On the back, there are four Thunderbolt four ports
to connect displays and high performance devices,
a 10 gigabit ethernet port, two USB-A ports,
an HDMI port and a pro audio for high impedance headphones
or external amplified speakers.
Wi-Fi Six and Bluetooth Five are built in as well.
We also put connectivity on the front
for even easier access.
Systems with M1 Max have two USB-C ports
providing 10 gigabits per second USB-3 data transfer.
And with M1 Ultra, these ports are Thunderbolt Four,
with up to 40 gigabits per second data transfer speeds.
There's also an SD card slot
to easily import photos or video
and Mac Studio offers extensive display support
for up to four pro-display XDRs
plus a 4K TV for CPU performance.
Mac Studio with M1 Max is up to 2.5 times faster
than the fastest 27-inch iMac.
And it's up to 50% faster than Mac Pro
with a 16-core Zion processor.
Graphics performance on Mac Studio with M1 Max
is also tremendous.
It's up to 3.4 times faster
than the fastest graphics on the 27-inch iMac.
And it even outperforms Mac Pro
with its most popular graphics card.
Mac Studio is over are three times faster.
The CPU performance on Mac Studio with M1 Ultra
is up to 3.8 times faster than the fastest 27-inch iMac.
And it's up to 90% faster than Mac Pro with 16 cores.
We can even compare Mac Studio with M1 Ultra
to Mac Pro with 28 cores.
It's up to 60% faster and graphics performance on Mac Studio
with M1 Ultra just crushes 27-inch iMac.
It's up to a remarkable 4.5 times faster.
It even exceeds Mac Pro with its fastest graphics card.
Mac Studio is up to 80% faster.
With M1 Max, you can access up to 64 gigabytes
of unified memory.
And with M1 Ultra, you get up to 128 gigabytes
of unified memory for enormous graphics tasks.
The SSD in Max Studio delivers up to a super fast
7.4 gigabytes per second of performance
and up to eight terabytes capacity.
Max Studio can play an unprecedented 18 streams
of 8K ProRes 422 video.
So that's Max Studio featuring M1 Max
and the new M1 Ultra,
the most powerful chip ever built for a personal computer.
- The Studio Display is in a class of its own.
Studio Display has an all screen design
with narrow borders.
It's all aluminum enclosure
houses an advanced set of features in a slim profile.
And the stand allows you to tilt the display
up to 30 degrees.
You can also choose a tilt
and height adjustable stand option.
There's also a VESA adapter option
that lets you Mount the display in landscape
or portrait orientation.
Studio Display features an expansive screen
that has a 27-inch active area
with a total of 14.7 million pixels at 218 pixels per inch
making it a 5K retina display.
And with 600 nits of brightness,
P3-wide color and support for over a billion colors,
it brings images to life with spectacular detail.
It also has True Tone for more natural viewing experience
plus an industry leading anti-reflective coating.
There's an innovative nano texture glass option
that scatters light to further minimize glare
actually has an A13 bionic chip inside.
There's a 12 megapixel Ultra Wide camera.
It supports Center Stage, which comes to the Mac
for the very first time.
It also includes an array of studio quality mics.
Studio Display also features a high fidelity
six speaker sound system.
It has four force canceling woofers
that minimize distortion and produce bold articulate bass
and two high performance tweeters
that create accurate mids and crisp highs.
The speakers also support Spatial Audio.
It has three USB-C ports that deliver speeds
up to 10 gigabits per second.
And there's a Thunderbolt port,
which allows you to connect Studio Display
and any plugged in peripherals to your Mac
with a single cable.
That same cable delivers 96 watts of power
which allows you to charge any Mac notebook.
And it can even fast charge a 14-inch MacBook Pro
and you can connect up to three Studio Displays
to your MacBook Pro.
We've added a new silver and black color option
to the Magic Keyboard with touch ID,
the Magic track pad and the Magic mouse.
That's the all new Studio Display.
- Mac Studio with M1 Max starts at 1999
and Mac Studio with M1 Ultra starts at 3999.
And the Studio Display with its awesome set of features
is 1599.
And it can be configured with nano textured glass
and a choice of stand options.
You can order both products today
and they'll be available on March 18th.
And they joined the rest of our incredible Mac lineup
with Apple Silicon,
making our transition nearly complete
with just one more product to go, Mac Pro.
But that is for another day.
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