- He better be hiring his first
outsource team in when he's six.
If not, then he's not watchin' my videos, clearly.
(upbeat music)
The 5-10 principle to creating
high converting lead magnets,
so if you have visitors that come to your website,
and you haven't figured out how to provide
content that is going to encourage them
to give you their email address,
to download that information, then this video is for you.
I wanna share with you guys the principle,
that is going to allow you to do this the easiest,
the fastest, the most attractive way to your visitors,
and there's some really simple principles.
Now I've built several companies
and created hundreds of lead magnets for those companies,
and the key is to focus on a primary pain.
Now usually I always ask companies,
what are the five key pain points
that somebody's gonna have, or experiences,
then gonna be potentially searching for a solution
or introduced to your world.
That's where I would start with the topic,
but even more important than that,
I wanna talk about what makes a great lead magnet.
So the first thing is SAGE.
And I got this from my buddy, Taki.
More SAGE lead magnets, it's an acronym.
S, A, G, E.
You guys ready for this?
Number one is short.
Right, the argument that a video, to download
to get videos, or some 75 page e-book, etcetera.
That that's gonna create a lot of value.
It's like, if these people don't even know who you are
and they're coming to your website and you're saying hey,
download this frigging book, for free, even though
you have a high perceived value, it's probably too big.
A 35-minute video is too much.
They want something short, and focused,
and easy to consume, so that's the 'S', is short.
Second is 'A' which is actionable, okay,
so when I read this, when I consume this information,
it needs to be actionable so that I get a result.
If you can make that promise in the headline,
then you've got my attention,
third is the 'G', which is goal-oriented,
meaning that it's actionable, focused on some kind
of outcome that I have a desire to achieve,
and then 'E' is easy, okay, easy for me to implement,
and get the result.
If you can help a person identify a pain,
get them to exchange their
contact information for your document,
and then at the end of it get them a result,
you are the winner. They will subscribe to you,
they will stay on your list, they will be open to other
opportunities that you have to engage with them,
to introduce you to their product, or you introduce
your product to them,
that's how you create raving fans,
Now, I want to share with you guys
the three different type of documents that I feel
map to this pattern, at the end I'm gonna share
with you guys the 5-10 principle.
So the first one is a checklist, just think about
all the different things that your customers
ask you about and just say what are the checklists
that I could create for this?
So if that's like, the best way to do a YouTube video,
it could be the checklist, if it's the best way to
hire somebody, it could be a checklist.
If it's the best way to collaborate with your team,
it's a checklist. I have one on five growth strategies.
It's a checklist of the tools that I use for them
to move forward.
So number one is a checklist.
Number two is a tip-sheet, right?
If I was to travel the world, what are several tips
that you need to understand for traveling the world
with your kids?
See, primary pain, solution, easy, goal-oriented, actionable
short, you wanna be able to deliver that to your customer.
So checklists work incredibly great at a lead magnet.
And then the third is a resource, what are the different
resources that I would use, so this could be like the
seven tools that I use to manage my distributed team.
This could be, for me, I've even provided people
with spreadsheets on how to create a business playbook,
or what some people call an SOP, or business manual,
but giving them the resource to actually get the result,
so that they think of you, next time they have a problem
in that general area of frustration.
So that's why there's five pain points, and why you
want to use this process, the SAGE process, to create
a lead magnet that converts.
Now, the 5-10 principle, here's the rule, is,
you want to create something that doesn't take more
than five hours to create, and take ten minutes
to consume, so that even goes deeper on the filter
for what's SAGE, is really giving you that rule,
it's like, it shouldn't take you more than five hours
to create, and ten minutes for them to consume and
implement, if you can follow that principle,
you'll create high-converting lead magnets
for your SaaS product to get more customers in to
your funnel, nurture them and eventually have them
sign up as paying customers.
As per usual I want to challenge you to live a bigger life,
and a bigger business, I'll see you next Monday.
If you liked this video be sure to subscribe to my
channel for other tips and strategies on how to start
and grow your business. I'd also invite you to join
my newsletter where I share exclusive invites,
free entrepreneurial training and other community contests,
and if you're ready to get going I've got two more videos
queued up, ready to for you to go right now,
I'll see you next week.