Hey, everyone. This is Stefan from www.projectlifemastery.com. In this video, I'm
going to share with you 20 reasons why most people fail to build a successful online
business. Now, before I jump into things, I got a little warning for you, guys. I'm
going to be shooting you straight in this video. I'm going to be totally honest, totally
authentic, totally real, and I'm not going to hold anything back. I'm going to tell
what you need to hear, not what you want to hear. So if you're someone who's
easily offended, I recommend you turn off this video, you look somewhere else.
Because in order for me to effectively communicate what I'm going to share with you in
this video and share these 20 reasons why most people fail and prevent
you from failing in your business, is I need to communicate with a level of
intensity, and emotion, and caring, and honesty that's unlike anything else. I've worked
with now thousands of people to build a successful online business, and a lot of
people that have gone on to be very, very successful and a lot of people that failed,
a lot of people that struggled. It frustrates the hell out of me. As you
guys know, my whole mission in life, everything that I do in my business, is
because I want to make a difference in your life and other people's lives as
well. I've dedicated my life to this and take my business, my time very
seriously what I do. I want you to succeed. I want to see people succeed. I
want to see people have success and achieve what you want in your life.
So when I see people that fail, it really bothers me. I get emotional about it, because
because I worked so hard to help people succeed. I'm hoping you guys get that, I'm hoping you
guys see the caring that I have behind everything that I do.
Right now, I'm recording this on a Sunday, not because I have to do it,
but because I want to do it. I want to make a difference.
That's why I put out hundreds and hundreds of videos on YouTube. It's because
I want to help you succeed in your life. That's why I create training programs and
products and might recommend different courses and products to you. It's because I
want you to succeed. A lot of people that I've worked with have gone on, changed their
life for the better, make a lot of money online, six figures, seven figures, eight
figures even. I'm very proud of that, but I've also seen so many people that
fail and struggle, people that are watching here on YouTube, or on my podcast, or on my blog.
Seeing people struggle, people that maybe even invest in my training
programs. I see a lot of people struggle. People that are in my Facebook groups. I'm just
seeing a lot of different post and messages and I'm just seeing so many
mistakes that people are making. I've made these mistakes myself. If you guys
don't know my story, I failed for years. I struggled for years. It was not
easy for me in any way. I struggled more than most people did. I was always very
slow. It took me a long time. I had a lot of barriers that were holding me back, a lot
of the things I'm going to share with you in this video. It wasn't until I was finally honest with myself
and got to the truth and looked to myself in the mirror that I was able to make
changes in my life. Part of what I'm going to share with you guys, I want you guys
to be honest with yourself. That's the only way you're going to make a change. It doesn't feel good to be
honest that's why a lot of people they cover things up to come up with reasons
or stories, or justifications on why things are okay. Why things are acceptable
the way they are. Why they're doing okay, instead of getting to the truth,
because the truth doesn't feel good. Facing the reality, it's uncomfortable.
It might mean that you have to admit that you're not enough, or that you're
failing, or you're coming up short.
I get that, but I'm going to ask you, in order to change your life, you have to
have courage. That's what it takes, man. It takes courage to change your life. It takes
courage to build a business to be successful.
It takes looking yourself in the mirror and being willing to be vulnerable with
yourself. Put aside the ego. Be vulnerable. Have an open mind and be one to admit
that you could be doing more. You could be doing better. You could face this. You could overcome
this in your life and then just going for it. That's what you got to do. So, I want you guys
to be honest with yourselves based on what I'm sharing with you. Reassess
yourself, really. Identify, "Okay, what's stopping me?" I'm going to list 20
reasons here. Which ones are stopping you? If you guys can do that and have the courage to
ace yourself head on, look yourself in the mirror and admit to yourself that
you're coming up short,
you need to work on this or that, and then actually take action to overcome it,
you can break through and create whatever kind of success that you want for your
life. I'm often reminded of something that I heard from Tony Robbins that I
that I preach on my YouTube channel and you guys probably already know this, "80%
of success in anything is your psychology, 20% are the mechanics." That
80% that's psychology is what I'm sharing with you right now in this video. Because
the how-to, the strategies are there. I've got great training programs, I've got my K
Money Mastery, I've got training that I've recommended to you guys. It's there for you.
The training, the step-by-step is there. It's available for you to create the
success that you want. You follow the training, you follow the formulas, you work hard. You apply the
psychology that I'm sharing with you, you'll create whatever kind of success that you
want. Again, most people fail, because they're missing that psychology.
Hopefully, I can communicate with you guys in this video, the importance of
this and help you make that shift so that you can break through and create the success that you
want.
All right? With that being said, let's jump into the 20 reasons why most
people fail to build a successful online business. Number one, reason number one,
and none of these are in order of importance, they're just random reasons that I came up with.
Looking at the thousands of people that I've worked with. I've identified the
patterns of success and the patterns of failure. Number one reason, is a lot
of people, they fail because they lack belief, confidence, and certainty in
themselves, and in the process, and in their business.
All right? A lot of people, they lack confidence. They lack belief.
You can't be successful if you're not confident. Show me someone that's massively
successful that doesn't have confidence to go along with it. You have to believe
in yourself. If you don't believe in yourself, then you're not going to take
action. You're not going to do what's necessary to build your business, because you
don't believe in yourself. You don't even believe that you're going to be
successful. So, how can you possibly create success if you don't have that
belief, if you don't have that confidence, that certainty? If you're uncertain, if you have doubt, then
you're going to do a little bit here and there, but you're not going to be all in.
You're not going to commit yourself fully. You have to have confidence and belief
in the business, in the opportunity, in the process. If you don't believe that
your business model is going to create the success that you want or help you
achieve your goals, then you're not going to take action either. I see this time and
time again with people that invest in my training, but they didn't even believe fully that
the training is going to work for them. They're kind of like, have one
foot in and one foot out. They dabble with it a little bit. Then sure enough, they
sure enough, they look for reasons to reinforce why they're not going to be
successful.
Right? They publish a book or they do something, start a business
and it doesn't work out their way. They reinforce that belief and say, "See? I told
you. I told you that you're not going to because successful. I told you this wouldn't
work. I knew that other people, my family, or my friends said that you're not going to be
successful. It's not going to work." Then, you justify that belief, because you're holding
on to that story.
That's stopping you and holding you back. You've got to overcome the limiting
beliefs that you have and believe. You got to have faith. Faith is a stronger level of
belief, that's believing even when there's no reason to believe. That's what
faith is. You have to have a delusional belief in yourself that you will be
successful no matter what. That this business will work. I know for myself,
I had that belief when I was younger. I just knew that I would be successful. I had no
doubt whatsoever. I knew that I was going to be a millionaire by the time I was 30. I just knew it.
Once I discovered Internet marketing, online business, there was no doubt in my
mind, because I saw all these other people that were successful. I knew
that as long as I work my ass off and do what it takes, then I'll be successful as well. I
had that unrelenting belief in myself even though there were no
reasons in my life to believe. I was a failure. I was a loser. I had a
lot of issues, a lot of limiting beliefs. I was living in my friend's living room.
I was struggling. I was in debt. I had no reasons to believe that I was actually going to be successful, but I
had faith that I was. That's what faith is, guys, and you need that to be
successful. I can give you a few tips on how to build and develop that belief.
A lot of what I share on my YouTube channel can help you with that, but
number one, is feed your mind. Feed your mind with stories of people that are
successful. When you see other people that went from failure to success, that
shows you in your mind that you can do it as well. If they did it, you can do it.
Find role models. Maybe I'm a role model for you, great, but find more. Find other people
that failed and then created success, because that will reinforce to you that you can do it,
that you'll be successful. If your entire role models in your life are people that are failures around
you that have a negative attitude and they're all broke and struggling in it, that doesn't give you
any hope. That doesn't give you any belief that you're going to be successful as well. So, you've got to
change that. You've got to find people that are more successful than you and feed
your mind and surround yourself with them. Read books, or invest in training,
or maybe from my YouTube, whatever it is. Learn from people more successful than you.
I try to interview people and share them here on my YouTube channel, hoping that you
guys get that. You could see other people that have done it,
other people that are successful. That's showing you the way of success,
that you can do it as well. Anybody can do it. It doesn't matter who you are, where
you live in the world, what your circumstances are. I've never encountered a type of person
that doesn't have the potential for success, but you have to believe in
yourself. All right? I believe in you without a doubt and I might not even know you. I probably don't even
know you, but I still believe in you. Because I know that if you're here
watching this video right now, you have the potential to change your life.
If you're someone that subscribes to me, follows me in some way, you have that courage. You have that faith.
Because to follow me, to invest in my training, to invest in one of my courses
takes courage, takes faith, takes trust. Maybe it might not be consistent for
you, that belief, but I know it's there. You got to cultivate it. One of the best
ways to cultivate it, that you guys know I'm huge on, is a morning ritual. Taking that
time everyday, you got to condition your mindset, your belief system, every single
morning, to prepare yourself for the day. You got to start the day with that belief.
If you don't have it, you got to work on that everyday.
Affirmations, incantations, reading books, doing everything that's necessary. That
prepares you, that gives you the confidence and determination to put yourself in
this state
of doing what's required to build your business every day. It starts with a
morning ritual, guys. Again, if you guys want my training program, what I've
created on creating a morning ritual, then check out morningritualmastery.com. It's helped
thousands of people now. I'm very proud of that program and it will share with you
how you can make that shift in your psychology, your mindset, your belief
system to be more productive, to be achieve more success in your life.
Create a morning ritual, that's one of the best ways that I know of that I did for
myself since I was 17 years old to condition myself, to make who I am today.
Because everything that I am today,
everything I've created, I created years ago through repetitively doing my morning ritual
every single day to condition myself to be who I am today and who I'm going to be in the
future.
All right, so believe in yourself and the process.
Number two reason why a lot of people fail is they don't have any patience.
They focus on the short term not the long term. Listen, if you want to build
anything that's meaningful, anything that is success in your life, whether it's
a business or anything, it takes time. It's not going to happen overnight.
You have to be patient, you have to trust the process. I don't know anybody
that just invests in a training or starts a business and then all of a sudden, just
like that, they're a success. Doesn't happen that way. Most people fail, most people go
through setbacks and adversity along the way, but because they're focused on the
long term, they're patient. They're willing to get through those adversities and get through
those little speed bumps because they're focused on the horizon. You've got to focus on the horizon,
you've got to have a vision for what you want. Then, work hard and be patient
along the way, but the problem is there are a lot of people looking to get rich quick.
They're looking for a loophole, a gimmick, they want to press a button and make all this
money. That's a surefire way
to fail in business. You might make a little bit of money here
and there, but it's not going to last, it's not going to be sustainable. You
have to give up the short term thinking. Focus on the long term, it's a marathon not a
sprint.
Focus on not what you're going to get a month from now or three months from now, or
six months from now, but a year from now,
five, ten years from now. That's how far you have to think. You've got to prepare and take action today, knowing that what
you're doing is going to benefit you five years from now to create the life that
you want. So focus on the long term guys, have patience. Don't
make that mistake. Number three, people fail because they're not willing to do the work. They're not
willing to fully commit themselves and put in the work that's required to
create the success that they want. Success
is not easy, guys. It's a lonely road.
There's a lot of work. That's why a lot of people don't achieve success is
that they're just not willing to do the work. You have to want it so bad, that doing
the work it is just something that you understand, that you're willing to do, because
what you want is so important for you. I mean, if you guys had any idea
how much I work every day and how much I've worked throughout the years. Most people
wouldn't even be able to relate or fathom the amount of work that I've put into my
business and myself. If you guys follow me on Snapchat, which I recommend
that you guys do. There will be a link in the description, but my user name is stefanjames1.
stefanjames1. You guys will see every single day, it's a Sunday, it's a Saturday, I
don't care what day of the week it is, I'm working my ass off to build my
business. I'm in a position where I don't need to be working as much. I've already
made millions of dollars online. I've already created a lot of success and I'm
living the life that I want, but I want to create more. I want to make more of an
impact. I want to make more of a difference. I want to grow and become more. I love the process of it.
I'm focused on my goals, my vision, five, ten years from now. I've never lost that
hunger. You've got to have that hunger if you want to have success and you have to be
willing to hustle and grind and do things that most people are not willing to do.
If you want to have in your life, what very few people get a chance to have and
experience. You've got to work your ass off. I can't tell you how many days and nights
that I've worked, from morning till midnight,
beyond midnight. I remember one time I was in Bogota in Columbia,
struggling back in 2012. I was, at the time, just building Project Life Mastery. I remember one time, I
stayed up two days straight. Did not sleep, two days straight. I was renting this
little place. I didn't go out at all, I hardly left, except I went to the store
to buy a loaf of bread and like sandwich meats and mustard. That's all I ate
for like a week. I just had bottles of water. I just couldn't even, I
didn't even want to spend anytime
to grocery shop or even think about food, because I wanted all of my focus, energy
and attention
going towards building my business. I was operating from a place of
desperation. People are driven by desperation or inspiration. Often times,
desperation is a much more powerful motivator but that's what it was for me.
So, working hard guys, that goes without being said, but you can't be lazy.
I see people, they just don't have the work ethic. They're lazy.
They'd much rather watch TV and play video games than spend that time to grow a
business or achieve their goals. They're not going to achieve anything
being a lazy person. You've got to overcome procrastination. You've got to change your
habits. You've got to change and develop discipline in your life. I can't go into all the
how-to's of everything but, guys, check out my YouTube channel, my blog, my podcast. I've
got videos on all this stuff that can help you guys make these
changes but that's another common reason why a lot of people fail and don't have
success.
All right, so look at yourself. Write this down, guys, Hopefully, you guys are writing this
down.
Is this where I'm coming up short? Do I have the work ethic? Am I doing whatever it
takes? Am I working hard? My habits that are holding me back, am I procrastinating?
Am I focused on the short term too much? Am I focused on the long term? I
don't have any patience. Is that what's holding me back? Is it the belief? Is it the confidence?
All right, I want you guys to really think about it. That's how you're going to make that
change. It's not just by listening to me, but actually asking yourself these questions. Look at
yourself in the mirror, that's how you're going to make that change.
Next goal, next reason why people fail. This is a big one. They try to do things on their
own. Man, trying to do things on your own is just stupid. It's just stupid. If you're
someone that's watching this, I warned you that I might offend you. If you're trying to do things on your own,
you're an idiot. Trust me, I'm not pointing the finger, because I've been stupid
before too. I've been an idiot before myself.
I remember I spent years trying to just learn how to build a business
from looking at message boards, forums, Google and stuff. Trying to
put together these pieces of these unverified sources of people that were
out there on the Internet, sharing different articles and stuff. Trying to put
everything together, and as a result I'm spending all this time and making so many
mistakes along the way. I was so stupid that I didn't realise that I should have find a
training program, a product, a course and invest 100 bucks or less, whatever it
cost. Even if it's 1,000 bucks, whatever, invest that money to invest in something that
could help me, that has the structure, the step by step, that can guide me a long the
way to make it a seamless process to get to where I want to go. That didn't
occur to me at the time. It took me a long time before I realized that because
I was too stuck in the mentality
of, oh I can just figure it out on my own. I had too much ego. I was closed off. I
was too proud to invest. I was just trying to be a know-it-all. I was afraid
to invest the money or do what was necessary to get to where I wanted to
go. It was just stupid for me to think that way. Eventually I realized, I'm
going to spend years trying to do it this way and the time that I'm spending is
much more valuable than the 100 bucks or even 1,000 bucks that I can
spend, because that 100 bucks or that 1,000 bucks I can earn that just working a
few weekends doing car washes and working at a temp agency or getting some
extra work doing construction. I can earn that money in a much shorter period of
time and use that money to invest in a training that can get me there a lot
faster and save me the time, save me the money, the stress, the failure, the
mistakes that I would make along the way. It blows my mind, how many people
don't think that way. They'd much rather spend so many hours of
their life and time. They don't realize how valuable their time is, instead of just
investing in something that will get there much faster. That's how I think now. If I
want to get anything in my life, I think about where's the training, the product,
the resources, the people that I can learn from, that can show me the way. I'm not going to
reinvent the wheel. I'm going to learn from other people and model them and get there much
faster. That's another huge mistake that I see people make time and time again, I can't
tell you how many people, they eventually invest in my product or coaching
or whatever it is.
They always say I wish that I got this from the start, because now they've made so
many mistakes and they realize how many mistakes they made. They have to go back
and I have to work with them to fix all those mistakes that they made, all those bad
habits that they made and all those screw ups they made in their business. When they could
have just gotten the training from the start, from the beginning and created the
success that they wanted and much faster. That's been a core thing that has helped me be
successful in my life today is I learn from other people. I don't have any ego.
I will learn from anyone who is more successful than myself. Even people that know things
that I don't know, I'm obsessed with learning from them.
I'm not afraid to invest the time, the money, whatever it takes, even if I didn't
have money, I still did this. Back when I was broke and struggling I realized that
I needed to invest in training, because what I was doing wasn't working
and if you keep doing what you've always done, you're going to keep getting what you've
always gotten. Things have to change, and you can't do the exact same
thing, expecting a totally different result. It doesn't work.
Another reason why a lot of people fail is they have crazy, unrealistic
expectations. This kind of goes back to thing number two that I mentioned,
and number three is lacking patience. People get caught up in this short-term thinking
mentality, the get rich quick mentality. As a result of that,
they think that, "I'm just going to start this business, or whatever,
and I'm going to make millions of dollars. I'm going to make hundreds of thousands of
dollars." If it was that easy, then everybody would be rich and successful. It's not
that easy, guys. Often times, I've done videos on this, what I recommend for people is your first goal
is always to make $1, $1 online. That's it. If you can make that $1 it gives you
confidence. It verifies for you that this works. It's supposed to give you that belief in the
process and in yourself. If you can make a dollar, you realize, oh my God,
I can make $10, I can make $100. You start to see the vision of what's possible.
Understanding that you've got to have realistic expectations, if you're brand
new, if you're a newbie to something, you can't expect to get the results of somebody
that's more experienced than you. Someone that's maybe already been building businesses
or already has a background or has more experience with computers or technology.
They've already been through different businesses before, or different
training before. You can't compare yourself to other people. What's most
important is you've got to have realistic goals for yourself. So make it $1, then after
that, maybe $100. At the beginning, you're not going to have these
amazing results but you work away at it, the real results are long term. They're
six months, a year, five years from now. That's what you're going to be able to create the hundreds
of thousands of dollars, the millions of dollars that you want to create in your business.
All right, so make sure that your expectations are realistic. There's no
program, there's no business that you just invest in it, you don't have to do any
work and you're going to make all this money. It doesn't that way. It takes a lot of
work, it takes time, patience, everything that I'm sharing with you guys.
Another reason, I'm going to try to move through these a little bit for you guys.
Another reason is, they're afraid to invest money. Listen, to build a
successful business, you've got to invest money. I can't tell you how many people,
that are afraid to invest a little money here and there to build a
business. You need to invest in technology. You need to invest in maybe a
graphics designer and a product, to get your product made and stuff. People are
looking to cut corners, they're afraid to invest here and there. They're trying
to save $10 here and there, it's just crazy to me. Often times, I'm working
with people publishing Kindle books and stuff, and they complain about a service
that costs an extra $10. I'm like, "Dude, what are you talking about, man? It's an extra $10, you're
going to get a better product and you're too focused on saving money and you're not focused on
making the best product that you can have, that can help people."
They're getting a cover for their work done, or something like that, a graphic.
They're going to go with the cheaper option of $5 or $10
rather than spending the extra the $5 or $10 to get a much better
quality cover and product. That's going to make the difference in your success. I
mean, it just drives me insane when I see this. I don't know
what to say. You have to spend money in your business to grow it. You have to invest
money. When you make money you have to invest it as well. Any business you want to start
requires an upfront amount of money and capital that you invest. You're always going to be
running at a deficit at the beginning. Show me a business that doesn't
operate that way. You want to start a restaurant. Okay, great, you know you need $50,000,
$100,000 to start that restaurant. Maybe you got to take a loan from the bank or
whatever. You have to put money aside and save up and do that. You're going to make
money from it and you're going to have to pay off that deficit that you're operating at.
That's what's required to start a business. You're going to have to invest
money to create a product, to create a book, to create whatever. You're going to have to
invest a little bit to market it and the tools, the resources that you need to
help support you to grow your business. At the beginning, you're going to be operating at a
loss. That's just how it is. I mean if you don't understand that, then
don't be in business. Business is not for you, if you're not willing to invest
some money to start your business. It blows my mind, how people are just ... They don't
realize you've got to invest money, not just in the training, but you've got to invest money.
If you want to build a website, you need a domain name, you need hosting. You're going to need a logo,
you're going to need some graphics, you're going to need some things. If you want to start an Amazon business, you're going to need
to invest in some inventory. You're going to need to get a logo and labels done. You're going to have to
ship the product. It's going to cost you some money before
you start making some money. You want to build a publishing business, you're going to
have to order the book and get a book written. You're going to have to get the graphics. You have to spend some money
to market it. You might have to hire an employee, someone that can help you build your
business. These are all things that prevent people from success,
is they don't realize these sort of things. If you don't have money, then go out there and make
money. I don't know what you're doing with your day and your life, but
there's seven days a week. You can get jobs out there. There's many
opportunities. There's 24 hours in a day.
You can work eight hours a day, you can spend your weekends. You can work
construction. You can work at a temp agency.
You can be resourceful. You can do some extra work on the side or whatever
to make some extra money that you can invest in your business. Sometimes
that's what you got to do. You got to work hard and make some of the capital from your
job and what not, then use that money to help your business grow and support
it. That's another reason why people fail, and again, look at yourself. Is
that you? Are you one of those people that's held back by money or
one of these reasons. Next reason, they try to cut corners and find loopholes.
Again, that may make you some short term money. It's not going to last.
Look at the long-term sustainable strategies, not the short-term loopholes.
People are always obsessed with that. They're looking to get rich quick, again, they're focusing
on the short-term.
For me, there's a lot of short-term loopholes in my business. There's short-term
loopholes I can use to rank my YouTube videos, to attract more people in the search engines,
to make more money, but I ignore those. I said, I'm not going to do
those things because I'm focused on the long-term sustainable strategies. I don't
want to cheat the system for the next six months and make some money and then have
that go away. That money that I was depending upon, or risk my accounts in
some way or my reputation. I'm not willing to do that. So don't look for the short-term
shortcuts and the loopholes and the gimmicks. Focus on the long-term
solutions to strategies. That's a really important one. I'm not going to go too
much deeper into it. I've shared some other videos on that before, but again, it comes
down to focusing on the long-term. Next is people learn from the wrong people
I see this time and time again as well. A lot of people that I work with, they invest in my
training and I'm trying to help them create success. They're learning from
someone that's done it, that's created a lot of success. I've built many different
businesses. Success in different businesses, I've made
millions of dollars now online. Then they start learning from other people
that I mean, have made a couple hundred bucks, a couple thousand bucks, they start
listening to them. I'm like, "Dude, what are you doing?" You're trying to learn from
someone that's making a little bit of money, and you're going away trying
to do all these different things that's
not from the right person that you should be learning from. I
I think a lot of people, again, it comes down to a lot of things I've already
shared. People looking for short term results, not having patience and
what not. So they start to get frustrated and they start to look for other answers.
They start to look for other people that can short cut them the process and get
them there a lot faster. They end up going down this totally wrong path. I can't
ell you how many people that I've worked with that hire me for coaching or
other people that I've worked with as well. They've gone to my training,
they're doing it, but then they start doing all these other things. I'm
like, "Dude, what are you doing here? Where did you learn this stuff from?" They're like, "Oh, I learned from this guy. Here who's making
$500 a month and I want to try and learn from this guy." I'm like, "Dude, I made, I built a
six figure publishing business and I've millions of dollars online from my
businesses and you're learning from this guy who's making $500 or $1,000
a month? You're doing something that's totally different?" Again, that comes down to
not trusting the process. Learn from the right people. Learn from people that
have created the success that have the results and the business and that
have the reputation, they have the success stories of people that they've
worked with. Learn from those people, not from the people out there on
the Internet. The keyboard jockeys that know all the theory, but they've never actually built a
business before. You want to avoid those people. Another reason is, they don't
listen to advice from successful people. This is where people have an ego, they're
close-minded, they're too proud, they think they know it all. I've encountered
people like this. They're the keyboard jockey guys that know all the theory
and they've done all the research, but they're not doing it. They have a closed mind and they think
they know it all and that their way is the right way. That is another
important reason that people fail. I've worked with people, coached them, and
I'm trying to help them but they're arguing with everything
I might tell them. You can't help someone like that, if
they don't have an open mind, if they don't trust you, if they don't trust the process. So if
you're going to learn from someone that's more successful, listen to them,
listen to what they say.
They have the experience, they've been doing it for years. They've created the
results, not just with themselves but countless other people.
I see this time and time again, when people even when they invest in my training.
They start ... I have certain things that I say. Okay, do this, do this, do this, do that. I guide
them step by step how to do things and how to grow their business.
I'm blown away by how many people that don't even listen to it. I
recommend, okay, you're going to need this to grow your business and then they go
out there and they get this. Or, they just end up doing totally different things, the
opposite things of what I'm trying to teach them. You can't have
success if you don't trust the process and the training and actually listen
to your coach or the mentor or the role model that you've invested in.
If you're going to invest in something, if you're going to learn from people that are successful, listen to them.
Do what they say. There's a lot of things that I share with you guys on my YouTube channel
and my blog, and things that I can help you. If you guys just did what I share with you
guys, you'll be able have success. You'll be able to create it,
but most people aren't willing to do it. I remember one thing for me, I struggled
with, for a period of my life. I remember learning from successful people,
you've got to giveaway away a certain percentage of your income to charities
and organizations. You've got to give back.
For me, I was like, "I'm not going to do that." Because I didn't have the money, I was in a
scarcity mentality. They said, that's why you have to give because the
scarcity, the fear that you have right now in your life is preventing you of
attracting and making more money. So I looked at myself, I decided, you know what, they're right...
if I'm listening to these mentors, these role models I'm learning from and
I'm not doing what they say, which is to give away 10% or a certain
percentage of my income to charities. Then, I'm not even listening to what
they're saying, what they're trying to teach me. They have the success. They have
the proven track record. I can't think that I know it all and let all these
things, my ego get in the way, because I just got to trust this person who I'm trying
to learn from. They have the best intentions for me. If I listened
to them, I'll create the success. I started doing it. I started giving away 10% of what I make
supporting charities, organizations, giving to homeless, giving to my church.
Sure enough, what I found is that it got me out of that scarcity,
that fear based mentality, opened me up to new opportunities and making more money,
It really changed my life. So that's just an example, but you've got to be willing to
listen to what people, especially that are more successful than you, what they're
trying to teach you. Just do what they teach, it's really as simple as that.
Another reason that I have here, my battery or my memory card is going to die
in about four minutes. So I'm going to have to clear it. Maybe I'm going to have to do a part two or pause the
video in a sec here. The next one that I have here is people don't focus
on one thing, they easily get distracted by what I call the shiny
objects syndrome. So there's so many opportunities out there to build a
business, to make money online. Often people get distracted, they're
doing one thing,
they're building their business and there's this other opportunity and they
totally get sidetracked. They jump from one business to the other. Again,
this comes down to people not seeing results fast enough. They're focused
on the short-term. They're not having patience and focus on the long-term, but you
have to focus. I tell people when you sign up for my course, my training,
unsubscribe from everybody else, because that's only going to distract you. It's only going to do you a
disservice. You don't need to be on 100 people email lists
because they're going to market, promote the different opportunities. There are always
going to be things that come up. You've got to focus on what you're doing and say no
to everything else.
You've got to learn to say no and focus. Say I'm doing this. I get opportunities
all the time, every day. They're sharing this business
opportunity. They want to partner with me, They want to do this or that. I've got
to ignore all that because I've got my goals. This is what I've committed to. It's there on my
blog. It's there on my YouTube channel. That's what I'm committed to this year.
Anything that's not in alignment with that, I'm saying no to. Maybe next year, when I set my
goals again next year, but for now, this is what my focus is on and I'm not
going to be distracted by any other shiny objects out there. So don't fall
into that trap. Another reason why a lot of people fail, is they can't deal with
failure and adversity. Now listen, show me a person out there that's massively
successful that hasn't failed.
Doesn't exist. Everybody that's successful today has gone through failure.
They've gone through challenges, adversities, set backs. Part of the process, you've got to realize that. A lot
of people, it might their first time starting a business. You've never
encountered failure,
because when you have a job, there's no failure when you have a job. You have
that security. You just show up, eight hours a day. You get paid for your time. Doesn't matter what
you're doing. You're not getting paid on the results, you're getting paid for
your time and the hours that you're putting in.
So when you have a business, you don't get paid for your time. You get paid based on
results that you produce. The only way that you learn is through failure. It's by
making mistakes, having set backs, going through adversity. A lot of people don't have
what it takes because they're so sensitive, they take failure
personally. They can't deal with it when it comes up. They
create a negative meaning and association to failure and they end up giving up as a result of that.
and they end up giving up as a result of that. Listen, you have to have a core
belief and understand that failure is expected. It's part of the process but
failure's a good thing.
Failure is feedback. Failure is an opportunity for you to learn and to grow and help
improve your business. I failed thousands of times. I can't even tell you how many
times I failed in my business, but I don't view them as failures. That's the difference
between someone who's successful and someone who fails. The failure lets
lets the failures in their life define them. They get discouraged, they give up
because of those failures. The successful person still fails just as much as the
failure does. The difference is, he doesn't view them as failures. He just
views them as opportunities to learn and he actually sees them as a good thing, so
don't be afraid to fail. I see a lot of people who are afraid to try different
things. To invest money on this, and maybe it doesn't work. I've invested money on
different marketing things, and all that. It doesn't work, I lose a couple
thousand bucks, whatever. That's okay, that's how I learn. I invest in
training, sometimes I don't get as much value from as I expected.
That's okay. I invested in an Instagram training the other day. It was like a $60 program, I
didn't learn anything from it. I was, all right, that's fine. It helped me reinforce what I already knew so
there's still some value in that because it helped me internalize what I already
knew at a deeper level. So I still find the good in everything. I don't believe
in failure whatsoever. I think every experience has value in it. You've got to
find where that value is. So what I'm going to do. I'm going to pause this and continue this,
because my memory card's going to die here. We'll resume this
in a few second. All right, I'm back. Reason number 12, why most people fail is that they
care too much about what other people think of them and they have a fear
of rejection. Now listen, in order for you to create success in your life and your
business. There's always going to be people that disagree with you. There's
always going to be people that make fun of you, that are going to doubt you,
that are going to be negative and try to hold you back from creating success. If
you think that once you become successful that that's going to go away.
You're deluding yourself, because the more successful that you become, the more people
will dislike you. There's a lot of people that will like you, and love you, but
also what comes with that is a lot of people that dislike you. The haters,
the people that are going to be negative. They're going to try to pull you down,
because they feel insignificant. One of the ... If you want to have the tallest
building in the city, you can build your own, which takes a lot of hard work and
sacrifice and faith and belief, a lot of the things that I'm sharing with you. Or, you
could tear down every other building and then you can have the tallest building in the
city. Most people focus on tearing down everyone else. So understand, if you're
starting a business, you're going to have people in your life that aren't going to believe in you.
Maybe it's your family, maybe it's your friends. People are going to make fun of you. I
had plenty of that when I started back in 2012 even, back with Project Life Mastery.
I shared my YouTube videos and I was enthusiastic and passionate about my goals and all
that stuff. A lot of people made fun of me. They didn't believe in me. They
thought what I was doing was stupid or silly. They just
thought it was ridiculous for me to put myself up there on YouTube and do what I was doing.
They didn't believe I could make any money from a blog. They didn't believe that
YouTube was a viable career or this Internet thing, right? A lot of
people in your family, they might think, you've got to go to school,
you got to get an education, you got to get a nine to five and all that sort of stuff. If you buy into
that, you're going to have to settle for a similar life as them. You have to ask
yourself, do they have the life that I want. That's where it comes down to the
belief in yourself again
and having that faith. You have to believe in yourself and the process.
You can't let other people, what they think, their opinion, hold you back or
stop you. Like I said, there's going to be plenty of that along the way. When you
become more successful,
you're going to have to deal with a lot more of it. Trust me. A lot of people out there, that
don't know me, but there's always some negative opinions about me
or assumptions or accusations or whatever it is,
of people who really don't know who I am or what I'm about. That's totally
fine. I don't focus on that, you can't focus on and care about what other people
think and let them define you. You have to have confidence and decide for
yourself. I decide, I dictate who I am, nobody else. I know who I am. I can look
in the mirror and I feel proud of myself.
The shadow that follows me, I'm happy with that shadow, because it's never
going to escape me for the rest of my life. As long as you know in your
heart of hearts, that you're doing the right thing, that you're building something.
You have your vision, you believe in it, that you're not willing to give up, and you don't care
what people think. You'll be successful. Again that takes courage, I'm not going to lie.
It's not easy. If you can have that courage, you'll be able to again create
the life that very few people get a chance to create. Then,
when you have success, there will be people that hate you, while a lot of people
will love you. A lot of people are going to say, "Hey I want to
learn from you and find out what you're doing." That's what happened to me,
because when I started having a lot of success
with the Kindle publishing. All of a sudden, my family, my friends, my cousins, all of them wanted to
know what I was doing. I started teaching my sister, I taught my brother,
I taught my cousins, I taught friends of mine as well. They went on to have success
also. It's kind of funny how that is. At first, they doubt you, but eventually
when you have the proof, it really changes how people perceive you, which is a pretty
interesting thing. You can't have that fear of what other
people think. You've got to believe in yourself and the process.
Another reason why a lot of people fail, is they have limiting beliefs or
negative mindset and attitude. Very important. This kind of goes back to what
I already shared. Low self-esteem, negative attitude, I see people like this.
They're just negative about everything. If you're always looking for what's
wrong,
you're going to find it. You're going to find what you look for. You look for what's good, you're going to find
the good. In every situation, there's good and there's bad, it's all how you interpret it and the
meaning that you create. This goes without being said, you
just can't have a negative attitude about things. You have to be positive,
positive in your process and your business, in the journey. You're going to work on yourself and
work on that attitude and mindset. Again, part of that comes down to the morning
ritual. I've encountered customers and people that just have a horrible
attitude and often times, those are people that I don't want to work with. I don't really
want to help those people. I'll say to them, "Listen, you got to work on your attitude, you've got to work on your mindset.
You've got to be more positive. Here are some free videos that I have here on YouTube,
my blog. Go through those. Right now, you're not ready. You're not ready to build a
business. You're not ready for my course, my training." I'll actually refund them and
kick them out of my program, because I don't want negative people. I don't want
to deal with those customers. I've got a Facebook group, communities
that I manage. I don't want negative people in that. I have no tolerance for
that whatsoever. I found for myself if people have that attitude,
they need to work on their attitude first, their mindset before they're ready to build a
business. If that's you, your attitude, your mindset is negative, then I recommend
you read some books. That you start to feed your mind with some more positivity. Work
on that part of yourself, because you're going to need it to be successful
Another reason why a lot of people fail, going back to that, limiting
beliefs was part of that. You've got to identify the beliefs that are stopping
you. A lot of the beliefs that you have are self-sabotaging your success. If
you have a belief that you want to be successful, but you have another belief
that says that, you don't want to put in any work or you want short-term results.
That's what's called an inner conflict. One belief is positive and one's
negative. They counteract each other and they're gonna pull you in two different
directions. So you've got to really identify your limited beliefs and address them.
Again,
morning rituals are one of the best ways to do that. Number 14, I think I'm at right now.
This is a big one as well. A lot of people fail because they're not committed to learning
a constant, never-ending improvement. If you want to be successful, you have
to learn. You have to keep working on yourself. The more that you learn, the more that
you earn. So you have to continue learning, you can't just learn and do
something one time and expect to have all this success
afterwards. A lot of people even invest and start their business, they invest in training
but they don't keep investing in training. That's part of the process, because whatever
training you learn, understand that it's only going to get you to a certain point.
As Einstein said, the level of thinking that's gotten you to where you
are right now, is not the same level of thinking that's going to get you to
where you want to go.
It requires a different level of thinking. You always have to be looking at how
you can improve things and become better. How you can improve yourself, how
you can learn more about your business or industry. Learn the latest of what's
working, how you can improve your products and always making those better
and better. That's one core thing that's really helped me get
to where I am. I'm always looking to improve myself. I'm improving my products, everything that I
put out and sell, I'm always making it better and improving it. it. I'm always improving
my YouTube videos, my blog, my channel. Everything that I do, I'm improving it.
I'm improving myself.
I'm investing in training. I'm investing in coaches. I'm investing on all these things.
I don't have to be because I've already
created a lot of success, but I still am, because I realize what's gotten me to where I am is
learning and growing and improving myself. I need to keep doing that to
get to where I want to go. I just signed up the other day, one of my
goals for this year, is to go to Tony Robbins' Business Mastery. $10,000 seminar.
Invest $10,000 for a seminar.
People are like, "Why would you do that. That's a lot of money. Why would you spend that money on a seminar?"
Because what I'm going to learn from that seminar is going to help me make millions of more
dollars over the next few years and the rest of my life. I can't afford to
not learn the latest and to learn things that can help me grow and
improve my business. I'm going to be missing out on money ... If I invest in the training, there's a lot
of money I'll be missing out on, if I don't gain the skills and the knowledge that I need to gain
right now,
early on in my business career. So I'm not afraid to invest in myself. Back when I
didn't have money, I remember I invested to go to Tony Robbins' Date with Destiny
seminar, which is a $5,000
seminar. I remember I invested in coaches when I didn't have any money. Thousands of dollars on coaches.
That's what helped me get to where I am today. So I'm going to keep doing it, and
I'm going to keep learning and evolving and improving myself. I'm investing in
training all the time. I'm going to tons of different seminars and doing different
things like that. You always need to be learning, evolving and improving
yourself. Another reason why a lot of people fail is they fail to anticipate changes and
adapt. The Internet is always changing. The world is always changing. It's changing at
a much faster pace then ever before.
If you don't anticipate the changes, you're going to be left behind. You're going to
end up failing. There's going to be things that are going to happen and if
you don't prepare for them now, and get ready for them, then you're going to pay the
consequences. So you have to be able to anticipate, see the road ahead. I was able
to anticipate changes with Amazon. That's why I started teaching, changing my
strategies and my model because I knew things were coming that were going to
change. I wanted to change
early so that I could get an advantage over everyone else and it wouldn't effect me as
much. A lot of people react when changes happen. They're not anticipating. You've
got to anticipate and see the road ahead. You always have to be willing to adapt.
I've always been adapting
as changes happen. Facebook changes, I'm changing my Facebook strategy to adapt.
There's a new technology coming out and there's Snapchat. Okay, I need to adapt, I need to
get on Snapchat. Amazon just released video on demand, or Amazon
video direct or whatever. Okay, I'm going to test it out. I'm going to adapt, because who
knows what's going to change with YouTube. Who knows what's changing with Google. You always
have to stay one step ahead and anticipate and adapt. Be flexible. Very
important. Number 16, they lack creativity or basic intelligence. This is
a really important one.
A lot of people they just look to copy someone else. They just want to
follow the formula and not have to use any creativity or thinking for
themselves. You might have some moderate success with that, but in order
to be successful you have to use your creativity. You have to have some basic
common sense and intelligence. Often times I get frustrated with people that just
follow things exactly. I have templates and stuff. They want my training. They follow things
exactly the same. They're not realizing there are other people doing the same thing.
You've got to think outside the box and use your own ideas. Come up and use
your own brain and creativity and do things differently than everyone else if
you want to be successful. You learn from people that are successful, but then you also
enhance things. You do things better. You're going to have to have some
creativity and intelligence if you want to have success in your life.
There's a lot of people that I see that are just, honestly they're just lacking
intelligence. I don't know how to fix that. I think just learning and improving
yourself and a lot of experience can help you, but you're going to have to
have some basic intelligence and improve your creativity if you want to have success.
Work hard on yourself, improve yourself
and just become a smarter person is all I can really
say.
Very important though. Another reason why a lot of people fail, is they don't have clear goals or
clear
outcomes for what they want. You guys know this. I preach this all the time
on my blog, my YouTube channel. If you guys still don't have goals, I don't know what to
say. I mean, if you don't know what you want, you're not going to ever get what you want. I remember I put
out a YouTube video,
I think it was one of my monthly goals reports. Someone left a comment. He's like, "Maybe I should start setting some goals." Yeah, I've been sharing goals setting for
years, How can you not have goals. You've got to have goals, guys. I share this in all my
products, my K Money Mastery course, my new course that's coming out. First thing, you've got to have goals.
You've got to have realistic, attainable, smart goals. Specific, measurable,
attainable, realistic. Having a timeline. You've got to set goals for yourself. You've got to know
what you want.
Have that clear outcome. If you don't know what you want, you're not going to get there. It's like you get in your car,
but you don't have a destination. You're just going to drive around in circles. You've got to
have goals, that's a big one. Also, number 18, you have to have compelling reasons for why you
want you goals. You've got to have hunger. You got to be hungry and want it bad.
Again, that's another big part of the 80% of the psychology is
why you want it. 20% is how. You've got to have a strong why. You have to have strong
reasons and you have to have reasons that are your reasons not anyone else's. You
can't be doing it because what your parents want you to do, or your friends or
society. They want you to do this or that. That's not going to drive you long-term.
You've got to have reasons that drive you, motivate you to create the success that you want,
the life that you want. For me, every moment that's created my success, is
ecause I have these reasons, I have this hunger, this motivation, this drive
that pushes me every day. That wakes me up early, that keeps me up late, focusing and
working hard towards creating a life that I want. Your reasons
can be positive or negative. Maybe it's to create a better life for yourself, to
travel the world, to make more money, to be financially free. To be able to take care
of your family, your friends, or to give and make a difference. Or, it could be more pain related
reasons to avoid pain. Like you're tired of settling in your life, you're tired of being
broke and struggling and working at a job that doesn't fulfill you, building
someone else's dream and not fulfilling your own dream, your own mission
in your life. You're tired of being a slave to someone else.
Whatever those reasons are you've got to identify what they are and associate with them.
Then, have them drive you and pull you towards where you want to go. If you just have a
reason to make a little bit more money, you're not going to be driven. You're not going to be
motivated enough. It's too tough of a battle. The war's too tough. You're not going to
survive. So, you've got to have reasons that really drive you, that are really
emotional for you, and will keep you going over the long-term,
Another reason why people fail, number 19 is that they don't surround
themselves with like minded successful people. I've already mentioned this one a
little bit, but who you spend time with is who you become. I remember reading a study or a stat, that
the income that you make right now is similar or like 10 to 20% off of the
five closest people that you surround yourself with. If you currently make
50,000 a year, then my guess is the five closest people that you spend time with
also make around 50%, maybe
$50,000, $60,000, $70,000. Maybe 10
-20% less or more
of the amount that you make. If you want to get ahead, it's not going to
serve you being around people that are making the same amount of money as you.
You've got to get around people that are more successful than you are. You've got to surround yourself,
You've got to surround yourself, at least with people that are like minded. People on the same path, the
same journey that are just as committed as you are. That's why I created communities, Facebook
groups for my courses. So that you can interact and meet people, you're not going at it alone.
The friends, the peers you have, they don't want you to change. It's the truth,
it’s the reality of it, because they're afraid that if you change, what is it
going to mean for them. They're going to lose your connection, the love that you guys
have together. That's going to make them feel insignificant or not enough. So they
want to be comfortable. Everybody wants to stay in their comfort zone.
Part of their comfort zone is having you be just like them, the same way that you already are.
So you have to recognize that in a subconscious, unconscious level, your peer
group is actually holding you back. Not intentionally. But because it's human
nature. If you want to have a great body and get in amazing shape, but your
friends are all overweight and you are as well. Then, they don't have any
bad intentions for you, but just being around them, their belief systems and
their actions
and habits are going to hold you back from creating the body that you want.
You're going to start to eat healthier and try to go to the gym, but then
then they're going to say, let's just go watch TV tonight or let's order
this. Let's go to McDonald's or whatever it is. That's going to hold you
back, that's going to influence you in some way. You need to be around people
that are more successful than you,
that are at least like minded and positive, on the same path, on the same journey. Surround
yourself with that. The last one, just to wrap this up, because this has been a long video. Thank
you, guys, for sticking with me, but all these reasons are very important. Last
reason why people fail is they give up. They give up. They quit. If you quit, there's no chance of
success. They just decide that this is too hard. I'm just going to go back to having a job.
A job's much easier. I get short-term money from it. It's secure. I don't have to deal
with the failure. I don't have to deal with the hardships and everything.
They settle, but there's a part of them that's never fully fulfilled and satisfied,
because they know that they've given up. They know that there's a greater life
out there that's possible for them. That's waiting for them, that they got a
glimpse of. It'll haunt them for the rest of their lives, knowing that. Every
time they look in the mirror, they're always going to wonder, what if. What if I
just went at it? What if I just committed myself? What if I overcame these 20
reasons and I stuck at it long-term and I created that lifestyle? So you can't give
up. Giving up, quitting, can never be an option.
It never was for me. One thing that often inspires me is I remember this
story of Sylvester Stallone, when he started his path of being an actor.
He was struggling and broke in his life. He wanted to be an actor, that
was his mission, that was his dream. Everybody said he should give up. He got
turned down over 1,000 different agent offices in New York. All saying
that he looked stupid, he sounded stupid. He just believed in his vision, his
dream and would not give up. He refused to get a job.
He believed if he got a job then he would lose his hunger. He would be seduced back into being
comfortable. So he refused to go back to get a job, even though he was so
desperate he had to sell his wife's jewelry and his wife left him after that. He got so
desperate that his best friend, his dog. He needed 50 bucks so he went to the
liquor store and tried to sell his dog. Eventually someone bought his dog
for like $30. It was the worst day of his life, but he would not give up. Sure
enough, he got the idea for Rocky. He wrote the script. Rocky became this big success.
People said an overnight success, but they didn't see the years of struggle and hard work that
he put in, and the rejection and the failure. Everything that he went through. All of a sudden, all this
success and all this fame and all this money. He got the life that he wanted because he
wouldn't give up.
He kept at it. He believed in himself and his vision. You do that. You have
that belief. You have these reasons here. You overcome these reasons here that I
shared with you so far. You're going to be able to create the life that you want.
I can't promise you guys that'll happen overnight.
I don't believe in that. It takes time. Everybody has their own path to success.
Some people are faster than others, it doesn't matter how long it takes to get there,
as long as you finish. Man, it's like you start a race a marathon It doesn't matter how long it takes.
Other people are faster, other people have been training longer and are more experienced.
What matters is that you finish the race. You make it to the other side. You don't
just give up and throw in the towel, wondering what if later. One of my
favorite quotes from Jim Rohn is that discipline weighs ounces, regret weighs tons.
You don't want to have regret. So, that's it for the 20 reasons, guys. I want to
thank you for sticking with me for this, I want you guys again to look at
yourself, ask yourself, be honest with yourself. Where am I coming up short?
What's holding me back? What do I need to do to overcome it and commit even more
to your success than you ever have before. Hopefully, you guys enjoyed this
video. Make sure to leave a comment below. Let me know what you guys thought. Thank you guys immensely for
sticking with it. Hopefully you guys received some value today. I want to thank you guys for everything. Make sure to Like
the video as well. Subscribe for more. I'll see you guys in the next video.
Take care. Hey, this is Stefan and thank you so much for watching this video. If
you enjoyed this, then please hit the Like button below. Leave a comment to let us
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