Hi i'm Stephanie with Transfer Express, and I am the social media specialist here, and,
today in this video we're going to be showing you how to use social media to show off your products
and get sales! We're also going to show you how to limit your expenses and limit your financial
risks by showing off your apparel through mock-ups. If you're new to transfer express
we're the largest supplier of screen printed and digital heat transfers heat presses free
customizable designs wholesale apparel and expert advice to help you grow your t-shirt business
if you haven't already be sure to subscribe to our channel we're kicking off new videos every week
so let's talk about limiting your expenses and your financial risks it all comes down
to using good mock-ups to sell your apparel on social media and we're going to show you
how to do this using the free easy view online designer tool for transfer express customers
let's show you how so let me show you how easy it is to create an apparel mock-up here in easy view
now easy view is a free tool for transfer express customers and you can create any design using the
thousands of customizable layouts and clip art available to you in the easy view online designer
now to create an apparel mock-up all you have to do in easy view once you have your designs created
is click on the mock-up icon over here on the left and you'll see your designs previewed here if you
have a gang sheet full of images you'll want to create a selection by dragging your cursor over
the design that you want and you're going to click the selection only button to only display this
design needed now if you want to create your own mock-up using your own images you can certainly
upload your own then you can choose an apparel mock-up that you have saved on your computer
once you've done that you can go ahead and create your apparel mock-up
super easy by dragging your design where you need it
and once you're done you can select download
is that easy now you might be wondering where to find apparel mock-ups like the ones that i was
just using there you can find those mock-up images at sites like etsy or other creative marketplace
websites they're available for sale you can also take your own apparel mock-ups using your own cell
phone and if you're not familiar with using your phone to take professional photos like that we
have a video that you might be interested in that is all about taking t-shirt photos with your phone
and then once you have your photos you can save them to your computer and then upload them into
the mock-up section of easy view when you are ready now using these mock-ups in easy view
reduces your financial investment having to prototype or print an example of the garment
or if the style just doesn't sell you're left with printed apparel so this will reduce your financial
investment in that aspect now mock-ups can include a lot of different lifestyle
elements to help reinforce familiar elements to your audience those can be elements like pants or
palm leaves and even shoes or something else that might indicate to your audience the theme of the
apparel that you are decorating and just remember the whole purpose of these mock-ups is to create a
fun image that's eye-catching and that's going to have your customers stop the scroll these mock-ups
will help you offer pre-sales and limited editions this is a way for customers to pay up front
so that you are not paying for the blank garments and the transfers before your apparel is sold now
on social media it's really important to pay attention to your audience interests and likes
you can see what people like and dislike based on their engagement to your posts now boosting
a post can help more people see it and remember the social media channels only show your posts
to a certain number of people boosting a post can definitely help show your images to more people
you'll want to keep your spend low and try to target your audiences for example if you
are selling to a local sports team you can target specific sayings or you can even target a specific
geographic area and if you're using facebook marketplace it's a commission free and a good
option if you're brand new but it doesn't look as legit as an online store or an etsy shop link
social media platforms like instagram and tic tac don't allow you to put links in
your posts so a good workaround is to use a link in bio service where you can add a link
to your bio on your social media page which will direct your customers to your shop
thanks for watching if you have tips of your own let us know in the comment section below
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you