Hi i'm Stephanie with transfer express! I'm the social media specialist, and, in this video
i'm going to give you some tips and tricks on how to reach your customers and potential
customers through social media platforms and paid social advertising! If you're new to this channel,
transfer express is the leading supplier of digital and screen printed heat transfers
for apparel printing we are dedicated to customer service and helping grow custom apparel businesses
is our number one priority everything we do is focused on making sure we send high quality
fashionable custom transfers on time and on budget let's talk about choosing the right
social media platform for your business not all social media platforms are created equal
and each of them have a specific target audience and a different demographic that each one is best
for the first thing that you're going to need to do is to do a little bit of detective work
and find out who your target audience is their age their gender their interests and that'll help
you determine which social media platform is right for you now let's take a look at some of the main
social media platforms out there facebook for instance has a really large audience with a little
bit of an older age demographic. instagram on the other hand has a wide range of age demographic
and is very visually appealing. there's some other social media platforms out there too like tik tok-
perfect for the younger audience, and then also twitter that's for news sharing
and timely information and then also there's other platforms like pinterest, snapchat
and youtube. you might want to have a presence on each one of these different social platforms
but you really want to focus where your target audience is and also the platform that you enjoy
posting the most. so, here's some hot tips for you for any platform that you're posting on make sure
you keep your company information up to date that includes your contact information your website and
even your hours and also make sure that you tell everybody what type of business you are so that
when they're searching for you they know exactly what they're coming to you for for instance if
you're a custom apparel printing business go ahead and put that in your description if you do kids
apparel or sports apparel go ahead and put that in your description it's best to go ahead and add as
much information about your business so the right customers find you now the goal of social media
is to grow your following and of course to get your products seen the key to social media
content that's engaging is to be authentic you want to show your customers who is truly behind
the company and the business you don't want to try and be too salesy you want to toot your horn you
want to tell them why you're the best but also you want to give your customers the spotlight too you
can also post your products not only your products but also how you make them you can also post
timely information like company anniversaries and birthdays maybe you won an award or you're setting
up an event when we're talking about photos you don't have to be a professional photographer
to share good images on social media again we want to be authentic and if photography isn't your
thing that's totally okay you can use your cell phone to take photos just make sure that you're
using the orientation for where you're posting for instance if you're posting on instagram,
you're going to want more of square photos if you're posting onto instagram stories you're going
to want a vertical format so you hold your phone vertically and then of course if we're on youtube,
we hold our phone horizontally just keep it simple don't over edit there's a lot of tools out
there that are free or very inexpensive to use such as canva or place-it or even adobe spark.
an easy way to get images to share onto social media also is to ask for user generated content
you can ask your customers to share a photo of maybe the t-shirts that you produced for them
and then you can reshare or post that onto your page videos is the most highly engaged
content and the most valuable across social media platforms keep it short people want short
videos that are easy to digest eighty percent of viewers will watch videos with their sound off so
using captions on your videos is a good idea to make sure that everything is easily understood
even with the mute button on now facebook and instagram and the other social channels really
only show your posts and your content to a small portion of your audience so if you're looking to
boost your sales or leads you can try and use social media advertising boosting a post or
doing a paid social ad is a great way to reach more of your customers paid social ads are going
to require some money and a little bit of a learning curve it's important to know what
you're trying to accomplish are you trying to gain more sales or are you trying to get more leads or
maybe it's both target your marketing your social ads should be relevant to your target audience you
can target your social ads to hit specific markets and interests for instance if you're decorating
women's apparel you can target specifically females also if you're a local decorator
you can target geographically and only send ads to customers who are going to need your service in
your local area there's a lot of different ways to target your audience to make sure that your social
ads give you the bang for your buck now an easy target market that you already have is your own
customer list that's something that you can upload into the social channel to target your customer
audience you can also add a facebook pixel to your website to help with analytics and tracking of
the links to know which social posts are working best now a best practice to optimize your spending
is to do an a b test in your social ads you can pick two ads very similar up against each other
for one or two days to see which type of ad copy images are performing better and then choose the
one that's performing the best and run that ad to make sure that you're reaching the most of your
audience focus on one platform at a time if you're just getting started a great thing about facebook
is that facebook and instagram are all done in the facebook ad manager so you can kill two birds with
one stone thank you for watching our video today i hope you learned something new about promoting
your business on social media subscribe to our channel for weekly ideas and tricks on
how to maximize your business opportunities like our video if you've learned something
today about heat printing and using social media and comment down below if you have some
ideas and tricks that will help our community i'm stephanie thank you for joining me happy pressing