- How to integrate Zapier and Klaviyo and start using it.
Hi, this Andriy from Flowium email marketing agency,
as well as creator of this YouTube channel.
And in this video, I will show you how to integrate
Klaviyo and Zapier and how to start using it.
So, first of all, let's login to our Klaviyo account,
so here's a Klaviyo account,
also Zapier and first thing you need to do in Zapier,
just go to my Zaps and look for Klaviyo.
Klay-v-o.
So right here.
So it asks me for Klaviyo, the public ID
and private API.
By the way, I have another video on how to get the
public API and private API.
I will put it in the cards, but I'll show you one more time.
So just go to account.
This is my test account and go to settings
and click on API keys.
Here I have my API key.
Actually, you click generate new one
and for organization purposes,
I would highly recommend to name them.
Zapier two.
I put it underscore two because I already have one.
The first one, you see Zapier?
Okay, so I'm copying this code
and pasting here.
So it's my private API and public this one,
site ID,
click there and click Yes, Connect.
Oops.
I already integrated long time ago,
but this is just for demo purposes.
So is this one, test.
Success, cool.
So now what we can do is to --
There's two ways,
either any action triggered
in Klaviyo will do something else
or any action you do somewhere else
and it will be added to Klaviyo.
For example, if you have a sign up form
or any survey form, Google form,
anything where you collecting emails,
after person submit that forms,
then you can add them to Klaviyo for file.
Hypothetical example.
Number one, lets say
Google Form.
So somebody submits Google Form,
new response in spreadsheet,
continue.
Okay, I didn't have anything connected.
Try to connect to my (indistinct).
Okay, so I have this Community members FB,
Facebook, group Flowium.
Then this one, click continue,
testing trigger.
Do we have any data?
It looks like we do not have anything here.
Okay, so I have a email here,
so the next step I do continue.
Then I do Klaviyo
and add subscriber,
continue, then Klaviyo sites, so this one, the second one,
and continue and then list.
Typically, it's like newsletter,
then email and email you pick from that Google Form.
So this is the email and also I highly recommend
if you are collecting name, just to add name as well
and that's it.
So no need to add anything else,
click continue and test and continue.
So now let's go back to my Klaviyo account, profiles.
Yeah, so this person was just added through Zapier.
Also there's another way how you can use Zapier
and Zapier and Klaviyo.
It's make a Zapp and you can start from Klaviyo.
Klaviyo.
Start from Klaviyo and do the new event
and choose which ev --
Continue.
Do this one.
Continue.
Test trigger.
It's harder to do
and I do not recommend to do this way, why?
Because anything person do through Klaviyo,
open email, like unsubscribe, purchase, abandon their cart,
any events, if I go to my profile here,
so it just started checkout.
Okay, so you see there is four events.
Zapier will (indistinct) four times and every time it will
do some action, so I do not recommend that way,
unless you want to create some kind of log of actions
per user and put it in Google sheet or some database.
I do not recommend to do it that way.
Yeah, so this was a video.
How to integrate --
how to start using Zapier and Klaviyo.
If you have any additional questions
or requests about explainer videos,
please let us know and we will record them for you.