Four years ago, I branched out onto YouTube full-time
and supported me and my family.
And now, today, it supports me and a small team of us.
And I want to share with you guys the top three
ways to make money on YouTube, so that you can turn this
into your full-time career.
That's coming up.
Hey, guys.
My name is Tim Schmoyer and welcome to Video Creators.
This channel is all about helping you guys grow
your YouTube audience so that you can spread a message that
reaches people and impacts their lives, and then, hopefully,
have that come back and impact your own life by earning
the money that makes all of that sustainable, so you can make
this into your career, turn this into your job,
if you would like it to be.
Over 4 and 1/2 years ago I started
this channel, Video Creators, and in
the period of about five months, grew it
to about 3,000 subscribers.
When it was at 3,000 subscribers that's
when I went full-time on this channel,
because it was generating about $10,000 a month.
Now, how did I do that?
I'm going to share with you guys a few different ways
to think about making money on YouTube.
There's three main models.
And there's a lot of them, whether it's affiliates
or whatever, there's a lot of different ways to do it.
But maybe let's talk through the three main ways people
do this on YouTube.
And in terms of full disclosure, this
is all coming from my brand new video course called
Turn YouTube Into Your Career.
So let's get started by looking at the first model
that most of you guys, by default, are probably
pursuing here on YouTube and that is the AdSense Model.
Now, you guys are probably familiar with how
AdSense works.
A break down of that model looks something roughly like this.
An advertiser will give some money
to Google, which gets split with you,
typically at it like a 45-55% revenue
split, 55% of it going to you.
And then, that ad gets then displayed on YouTube,
where your viewers see it.
And the only reason this model works
is because some of your viewers will see that ad
and give a lot more money back to the advertiser, who
then in turn gives more to Google and YouTube
and that cycle continues.
And that model, you can certainly make a decent living.
I know many creators who are just killing it
in AdSense that are getting millions and even
hundreds of millions of views a month and are doing quite well.
But a lot of creators are discovering a second model,
which actually has a potential to earn a lot more money
than the AdSense model, which is what we will call here
the Sponsorship Model or the Brand Deal Model.
And the way that looks is pretty similar.
The brand or the advertiser gives more money to you
as a creator.
And you don't have to split it with Google.
But the rest of the process is the same.
You are going to then put it on YouTube where your viewers are
going to see it.
And the only reason that this model works
is because your viewers are going
to see that sponsor, that advertisement,
and then turn around and give more money back to the brand,
back to your sponsor.
If your viewers don't do that, then both of these models
break down very quickly.
Advertisers are not going to keep pumping money
into YouTube and into brand deals, unless the audience
on the other side is giving them more money
than they put into it.
And I don't mean like just a little bit more
money, like those brands, they want
to make a lot more money off of this.
So if they pay you $5,000, they would
love to see around $25,000 come out of that deal
back into their pockets from your viewers.
Now, both of those models are great
and they're are ones that I do here on this channel also,
but there is a third model that can be even far more lucrative
and earn a lot more money than those two.
And that is simply by cutting out
the people who are taking cuts of the revenue
that your audience is paying to someone.
This model looks something more like this,
where you put your product or your service in front
of your audience, the people who love you,
know you, like you, trust you on YouTube.
And then, they buy that product directly from you.
Every model, the way this works, the only way
you're going to go full-time on YouTube
and turn this into your career, is if your viewers pay somebody
to do that.
The money is coming from your viewers, however you slice it.
I've called it the New Model, but it's not really new.
It's just like a new way of thinking for a lot of creators.
Now, I know the first thing you're probably
thinking though is like, Tim, I can't make a product to sell.
I'm just like a vlogging channel,
or I'm just like a gaming channel, or a cooking channel,
or whatever.
It makes sense for you, Tim, because you
have a clear product.
Like you're offering teaching and training and like that.
That makes sense, but I'm just more of like an entertainment
channel or whatever.
I know that's a common thing that a lot of creators have.
But you can totally do this, regardless of whatever niche
or industry that you're in on YouTube.
And that's what my course called Turn YouTube Into Your Career,
that's exactly what that whole course is about.
It's how do you develop this business model
around your channel, that'll let you earn money and go full-time
on it much more quickly than you otherwise could.
If you're interested in learning more about this course,
there's a link in the description below,
or an interactive card'll pop up around here
that you can click and go over and learn more about it.
I also want to hear from you guys in the comments below.
What are your goals for you personally
on your YouTube channel?
Is it to turn it into a career?
Is it to go full-time?
And if so, what are the action steps
that you are taking to get to that point?
If you don't have any actions steps or plan,
my course as action steps with almost every single lesson
that you can start putting in to place.
So if you want a step-by-step proven plan
you can check out the course.
But I want to hear what you have and what you're working
towards in the comments below.
That would be awesome.
Share with each other, encourage each other,
and learn from each other down there.
And if this is your first time here at Video Creators,
I would love to have you subscribe.
This channel is all about helping you guys grow
your YouTube audience.
You can spread a message that reaches people and changes
their lives and helping you earn the money that will
make all of that sustainable.
So thanks for hanging out.
I'll see you guys again next Thursday at 2:00 PM Eastern
time for another YouTube training video.
See you then.
Bye.