welcome back in in today's video shane dawson and jeffree star just
released a highly anticipated makeup and merchandise release collaboration thing
they released two eyeshadow palettes one called conspiracy and another called
mini controversy and a collection of lipstick shades as well as a line of
shane dawson merchandise and they released this on jibberish stars website
merch website killer merch needless to say it broke the internet let's talk
about it today in exploring youtubers everyone knows that shane dawson
documentaries break record numbers and throwing Geoffrey star into the mix is
just a recipe for something we've probably never seen before but the past
month Shane Dawson has been releasing installments in a series titled the
beautiful world of Jeffries star each of his five episodes were around an hour
and leaf collectively and have more than 90 million views which is pretty crazy
not only were these videos hyped around Geoffrey star but the videos also serve
as a massive promotion for the Shane Dawson's collection following its
creation from start to finish now it's important to note that the build up
around these products was absolutely perfect as Jeffrey stars one of the
biggest beauty gurus and he has had several highly successful makeup
launches and most recently has been in the middle of some pretty drama fuelled
controversies as well as past controversies that seem to have added to
the anticipation this paired with Shane Dawson releasing something that he's
jokingly teased about in the past with an astoundingly high interest from fans
and his own similar past pickles very similar to what Jeffrey stars went
through as converted itself into successfully one of the greatest
advertising campaigns ever seen it all launched Friday November 1st to 2019 it
was so popular that the website stopped working due to high amounts of traffic
in the server and it caused Shopify to glitch out leaving shoppers Shane Dawson
and Jeffrey star very upset
Shane Dawson saying I'm so sorry guys we're trying everything right now a
retweet from Geoffrey star saying you guys crashed the site Shane's in a ball
crying on the floor working on getting everything back another tweet saying I'm
so sorry my heart is breaking I don't know what to do but Jeffrey's team and
the Shopify team have been doing everything they can
we're all in the room pulling our hair out to make this work this is what a lot
of people were getting thanks for your order we're getting a lot of orders
right now you should receive confirmation by email or text saying if
you don't receive it next hour let us know due to an unexpected technical
problem jeffree star cosmetics comm is temporarily unavailable please check
back in a few minutes another I just screamed in a conference call and now
I'm crying because I feel bad that I screamed it's been a rough two hours
some people were angry saying things like this is so frustrating Shopify I've
literally been trying to spend $425 on makeup for over an hour
Shane Dawson Geoffrey start at this point I'm not even sure I want it
anymore some we're jelly bellies jealous of
those that had already gotten their products me seeing people actively
checking out and even ordering multiple palates other people had more luck going
to physical locations but it soon went around that they were also selling out I
went to more from the bundles mirrors half the lipsticks and bags were sold
completely out it was supposed to be a week's worth of products mmm but if you
got lucky you got to see Shane Dawson's mom racing to get her son's new product
even crazier is that since all this was sold out there were actually people that
knew and anticipated that this was gonna be a big launch and actually sold some
on eBay current bids at the time were pretty high but while all this was
taking place something else was happening on Twitter that's right you
guessed it kpop stands
in additionally we had those completely confused about what they were talking
about with confusion comes the pretzel a channel and I know I'm glad that you've
asked these questions and since it's relevant to how they broke the internet
we're going to explain to you what does fire fueled kpop stands we're talking
about in why do you remember MySpace me neither but it's where Jeffrey star
amassed a cult following along with accusations of being our word he used
his following to somewhat create a music career that stalled and eventually led
him into cosmetics fast forward now and he's one of the most important
influential beauty gurus in the community Jeffrey star was previously
known for his deep friendship and feud with Kat Von D who is a reality
television star makeup and tattoo artist after they fell out he developed a very
public friendships with other gurus such as Laura Lee meny mu a indicated dragon
they're featured on one another's channels and Jeffrey started mainly
collaborated on a collection for Jeffrey's makeup line but like Kat Von D
they had a falling out and many people wasn't sure why this was mirrored when
Jeffrey star said with my ex friends people still don't really know what went
on in that four part hugely popular youtube series also shot by youtuber
Shane Dawson the first part of the series called the secret world Jeffrey
star has more than 46 million views currently now this also plays a part
into like how they broke the internet and I guess his old friends saw this and
they didn't like it and unto much youtuber Gabriel Zamora tweeted bringing
up Jeffrey's past stating imagine staining our word following up with
saying honey every time I was around him he would say something bar word about
black people and I know what you're thinking where did Gabriel Zamora come
from in this situation while I asked around apparently he likes to hop into
controversies at random I'm not I'm not sure Kat Von D had made similar
accusations that Geoffrey was far word they obtained prompting a 15 minute
video from Jeffrey star where he talked about his past and how he was very
apologetic for the things that he said and did hmm and I have talked about this
before on myspace back in the day I have addressed this on snapchat I have talked
about this on Twitter in the past but that is not good enough because for
everyone out there that supports me that believes in me I owe you the truth and I
owe you an apology I am so sorry for my words I am so sorry for everything that
I've said in my past I can never turn back time and take those moments away
they happened I have owned up with them and I have lived with it for a long time
and every time that they get read rag Doug
it just makes me just sad because I don't know who that person was Shane
Dawson had to also apologize for passion or word but after appearing in blackface
in a couple of his earlier YouTube videos and you can see they have sort of
a shared past and this is what the kpop stands we're talking about as for why
well that's uh the kpop stands that's that's their thing so to me it's pretty
obvious how they broke the internet just an accumulation of years in the making
and Pat pickles that push them further farther faster when you get to huge
internet icons together like this each highly successful in their
respective fields and you just kind of put them together and they're massive
communities add a little bit of intense build-up and you have a force to be
reckoned with almost as powerful as the kpop stands but as interesting as is
there's always sense of or interest to me that's right you guessed it I wonder
- thanks which good leave your creative interesting responses in the comment box
there's always brothers and sisters I will see you in the next video so I did
a thing this was the first time that I ever wrote my script on the computer and
I'm getting ready to do my blog top thing I've been talking about at East
earlier but I'm gonna go ahead and I'm doing it on like a Google Doc so we'll
have all references and links and everything
like that and I'm putting I'm guess I'm uploading it I did upload it to my
patreon as like a little added extra plus thing and I don't know if this is
the thing I'm gonna continue to do but I thought it was cool for people to kind
of get to be able to read the script before the video actually came out so I
thought that was interesting so if you guys enjoyed this video
uh thanks but uh if you have any other topics that you want me to talk about
just let me know in the comments section below give anything about this video and
specific that you want to reach out it's a little bit more then then the comment
then a I don't know I'm trying to say just reach out to me in the Twitter
don't forget we're trying to get the instagrams twelve thousand followers
work at eleven that eleven thousand point two we're almost there
I guess I'm gonna do you a on that we we released a a new piece of merch from
artist ghost chili it's called the ghost chili rip shirt you need to check it out
this is it right here the ghost chili rip trap linty that's really hot quality
by the way and I got mine in the mill on the way but look at this design it is
the coolest I mean I got it you can get it in multiple different products you
can get it in the pillow I think you'd even get it in like a fleece blanket but
I got my shirt on the way and I'm very excited it's a piece of art that was
done by ghost chili on instagram you guys I'm gonna put her link into the
description below so you guys go give her some love because she did a really
good job here also I want to say I want to thank my patrons I'm gonna put my
patreon at the end of the video and this video in specific I want to dedicate it
to Donna Scott she got the hundred dollar tear on the patreon first one
that's ever done that I really appreciate the support Donna means a lot
and would that be I said I know that you're repping for arrogant had you the
augur to subscribe notification I'll be in the kamasutra to every single video
because I'm gonna be there great the cat's gonna be there and the rest of us
welcomed me as well and I expect to see it through to cut back this channel love
I messed up that too much coffee