are you wondering how to create a successful linkedin company page
or why create a linkedin company page at all
it's simple linkedin company page gives your brand's online presence
more credibility it's also a way to reach
a wider audience and gain new potential customers for your products or services
I'm Marat from EMMOTION and I worked in HR
and in Headhunting for over 12 years using linkedin
nearly from the start i created corporate linkedin pages for different
companies and helped many entrepreneurs to do so
and some of these pages have now more than 100 000 followers so in this
video i'll show you how to create a linkedin company page with a simple
and easy to follow step-by-step tutorial i'll also give you a few tips for a
successful start so you won't waste time wondering what's
next please subscribe below and hit the notification bell so you
won't miss out on my latest content also thumb up the video if you feel it's
been useful let's start by ensuring that you meet
these three linkedin requirements for creating a
linkedin business page number one you obviously need a personal
linkedin profile first so you can set up a business page number
two your personal linkedin profile must be at
all star or at intermediate level in order to be able to set up your
business page you can check your current level
in your linkedin profile dashboard which is private to you
if you are serious about wanting your company page to be successful
you really need to work on that personal profile
make it look neat and optimized i'll add up a video which will help you to make
your linkedin profile stand out check it out once you finish watching
this video number three your personal profile needs to be at least
one week old and you need to have at least some first degree connections
so you can create a company page now that we know the requirements
let's continue through the step-by-step company page setup
and the step number one is selecting what type of company page
you are creating open your linkedin account
in the top right corner select work navigate to create company page section
you have these options creating a company page for a small business
a medium to large business then there is an option for creating
a showcase page for all the existing companies
if you want to give visibility for its specific unit brand or product
and there is an option for creating a page for an educational institution
like schools universities colleges etc so select what would be your option this
process is going to be the same for all of them
let's choose small business and it immediately takes us to the next screen
and to the step number two fill in the details about your business
i will split it in separate points the name of your
business your company page identity choose the company page
name that the best describes your business
remember to keep it short or it's going to get cropped
if your company name isn't available choose something
similar or choose your second option it immediately creates your custom
linkedin company page url you can either use it or change it but
it's important for this url to be easily associated with your brand's name
the next point is entering your company's website
it's always good to direct traffic to your website
but if you don't have it yet leave this field blank because it's not obligatory
next would be selecting company details like industry
size and type of the company you have to choose them from the drop down
menu choose the most relevant ones to your business
this information helps linkedin categorize your company page for
visitors as you see i'm choosing mine as well the
next point is uploading your company's logo it should
be a high quality one which would match with your other social
media accounts this is important for your potential
followers to recognize your brand and your page
the logo should be square it has a recommended size of
300 300 pixels and the next is adding your company
tagline describe what your company does in 120 characters you can
always update this information later now we are ready to press
create page
once your company page is created we will proceed to the step number three
including a company cover banner adding a cover page will engage
visitors to check out your page this large image 1128 per
191 pixels will be displayed at the top of your page
quite similar to a cover photo on your facebook page
many brands upload another adapted version of their logo
or their latest marketing or advertising campaign graphics
step number four add a summary overview in your about section
about section is focused on the problems you solve
and on the benefits you provide google will show the first 156
characters of your description so make your linkedin company page
seo friendly and easy to find in total there are 2 000 characters
available for your about section summary linkedin also allows you to create
taglines and summary descriptions in multiple
languages step number five add a location add at
least one location for your company you can
add multiple locations and name each one the headquarters
locations should obviously be the first choice
step number six add hashtags hashtags started being used
on linkedin since 2018 and are now becoming more relevant
they can give your company an extra exposure
these hashtags will be added as community hashtags
to your page step 7 add your page admins this is important especially for bigger
businesses maintaining a linkedin company page can
be a lot of work especially if you are already in charge
of other social media accounts click admin tools then page admins
in the top right corner of your company page you can add more page admins
to give other people permission to manage the page
you can also invite your first degree connections
to follow the page from the admin dashboard
also when you are on your company dashboard you can see the option
of seeing your company page as a member instead of an admin if you click here
you will be able to see how everyone else sees your company
profile page you can also follow your own page from
here like everyone else if your company page is looking good
it's time to start publishing content if you want to do any further changes
just go back to the admin view and click the edit
button if you are looking into improving your
company page check out my other videos on linkedin
business marketing tips through the card on your screen i will
also link it below if you found this video useful please
thumb it up and share it with whoever you think it
could be beneficial to don't forget to hit the subscribe and
see you in my next video coming up
you