and you know at this point this is kind of what twice is known for
also way too much plaid!
hi welcome my name is angelina and this is an episode of k-pop
investigations where i essentially take a subject and do a little bit of a deep
dive and share with you my scientific results you should
subscribe before i inevitably get myself cancelled again so today we are going to
be discussing twice and how they have changed
at least from my own perspective from the perspective of an annoying second
gen Stan, you know in recent times twice have definitely been experimenting with
different concepts from having started out with a teen
crush concept to then being well known and molding the parameters of what we
now know as third gen's cute concepts to now
having a concept that is considered more mature more luxurious more elegant
so i thought it could be interesting to take a look at twice from debut
until now to see exactly how they have changed over the years to go from this
to this to this so let's get started actually i'm going
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cute kevin emoji next to your name okay to start let's take a look at
twice's debut with like ooh-ahh, from an outside perspective when
you hear of twice you automatically think of
super cute concepts and for the most part that is what they are well known
for bubbly songs feelings of innocent love
and so on however they actually started out with a teen crush concept
you know this song really sets the stage for the type of sound that twice will
play with throughout the years but it definitely features a concept that
leans a little bit more towards team crush than it does cute
but there still are super cute elements i mean you see a lot
of really cute hand motions a lot of cute facial expressions and the song
itself does sound really cute but we also see some
edge within the outfits which kind of leans more again towards team crush
because i mean that is what defines a teen crush concept right you have this
kind of girl crush elements these edgier
elements mixed with these cute elements and kind of a perfect way to showcase
what i mean by this is if you would take fx's new abo and add in elements from
girls generation oh, so just to illustrate how their concept
though team crush in nature was still very much in line with the
same elements that they would later on be super well known for
but it's interesting to note that the songs that have come after like
have kind of distanced themselves a little bit more from this teen crush
concept that twice had essentially established for
themselves in fact instead of kind of going for this teen crush with elements
that lean towards more cuteness he seemed to have gone for a cute concept
that sometimes may or may not have teen crush
elements to it with songs like cheer up and tt
and knock knock and likey we saw more overpowering cute elements
though we could still very well see some of those teen crush elements at times
with some use of leather and fishnets but for the most
part the majority of their career it seems that they slid
on this kind of spectrum from super cute to cute
with teen crush elements i made that spectrum up in my head i hope you know
that... and even within these cute concepts
there still was a certain level of experimentation
you know for TT we had these interesting outfits and a halloween
theme but the killing part was undoubtedly
super cute and for knock knock the styling had a
little bit of an edgy twist but again super cute song and for the
next few songs that would come after that we did see
those varying elements but nevertheless twice still managed to maintain
that twice sound that twice cuteness and they managed to stay
incredibly consistent almost too consistent as some fans would come to
complain about the lack of variety like he was super cute as well but there
were some elements of sombreness and the styling was admittedly a little bit
darker but then we'd be hit with songs like heart shaker
and what is love these songs again were marked with
feelings of love and wonder while also having less harsh outfits
to them mostly, though i did want to take a minute to talk about what is love
because it is personally my favorite twice
era and you know this song quite frankly like a lot of their other songs just
take you to this whole entirely different
universe because there's absolutely no doubt that toy songs were
inherently cute and just by listening to them just by
rocking out to them you could let go for however long
and enjoy whatever sentiments that were being thrown your way enjoy whatever
sentiments they were trying to evoke with said songs and just have fun with
it and you know at this point this is kind of what twice is known for
these cute songs that have very bubbly feelings to them
and more or less cute outfits associated with them though again as i've mentioned
sometimes there's some edge to it also way too much plaid
but then bam dance the night away came out which in my
personal opinion was actually a little bit different from their regular
content of course twice still maintain those elements of cuteness
absolutely no doubt but it was a beach theme it had
some elements that were a little bit more elegant a little bit
slightly more mature you know though the sound was still that iconic twice
sound and it would actually be this song that they would reference for more and
more along with fancy and feel special and
following dance the night away we had a song like yes
or yes which honestly seemed more reminiscent of their debut than anything
else if you look at the styling the sound it
is a lot more reminiscent of like rather than their more cutesy
concepts however it's at this point in their
career where we kind of start to see people getting frustrated with how
stagnant twice seems to be within their concepts
it seems that people are starting to complain and i was not in the fandom at
this time but that was still something i heard so much
twice need to try something new twice are
always doing the same concept over and over again
twice are wearing too much plaid okay i will admit i added that last one
and then out of nowhere fancy came out which was
revolutionary, a cultural reset perhaps and you know it was a concept that
differed the most out of everything they've ever really done
this was more elevated it was more elegant
they were straying away even more from this cute look that everyone associated
them with plaid became checkers school outfits became fun color block
outfits it's really in fancy era that we see it is a tipping
point and following fancy of course was feel special which is where i personally
found the concept not only kept straying away from their normal range of
experimentation but the sound took on a slightly more
somber feel and though the song was quite
frankly really reminiscent of fancy it still went that extra mile feel
special really made you question what you were feeling is this song a happy
song is this song a sad song there was so much beauty within the confusion
gone were the days of terrible plaid and cute hand gestures
twice had changed but it seems that their concept became even
more and more difficult to define and don't get me wrong i'm
absolutely a sucker for twice's cute concepts
in fact i didn't even get to first hand experience their cute concept days
and so i feel more of a sense of longing to kind of
see that again or kind of see that for the first time in real time
however there's no denying that concepts like fancy
and feel special are not also if not more
an evolution of those very songs that we've grown to love from twice
and i mean if we look at the major concepts within k-pop
at least i think k-pop today we see that it is really quite saturated with
girl crush concepts and team crush concepts
you don't really see these second gen sexy concepts anymore
and you don't really see you know these typical second gen q concepts anymore
but what was twice going for it wasn't necessarily sexy
it wasn't necessarily girl crush and it wasn't necessarily
cute so it'd be luxurious elegant mature those are the words that we now
often quite associate with twice right which brings us to the release of more
and more a song that to me kind of evokes a sense
of wonder so you still have a little bit of that familiarity you
know twice never really abandoned their cute nature
because you can still see it within their songs but it is definitely
manifested a lot differently these days but more and more
definitely throws a curveball because for fancy and feel special
they were kind of sliding more into this elegant territory right
and so we were expecting a fuel fancy 3.0 with their next comeback but then it
became something completely different
nevertheless more and more was definitely
bold and it was definitely a step outside of their comfort zone
both in terms of the sound but as a concept as well
so maybe as of now twice just really aren't bound to
any one concept at all but i would ask the question
do you think twice have really changed and completely forsaken their cute
concepts or do you think maybe they're catering
to a different spectrum in previous eras they would slide
between cute and cute with a teen crush twist
but maybe now they're sliding between fancy and whimsical
so there is no doubt that twice have changed obviously
change is a huge part in idols careers it shows growth
and if you're staying stagnant then fans will get angry
but if you change fans will also get angry so it's kind of a slippery slope
and this seems to be a much bigger issue in the newer generations of kpop
as at least in second gen it was extremely common
for groups to try vastly different concepts for each and every comeback
for example are lord and saviors 2NE1 they did experiment quite a bit with their
sound from having a song like fire to then
having a song like it hurts to then experimenting with
something like i am the best to something so vastly different like
missing you or even girls generation, a perfect
example of a group that changed their concepts
quite frequently from having a cute concept like oh
to having a more sexy concept like run devil run
to having a teen crush concept like i got a boy
or even kara from having gone from pretty girl to
mr to lupin but as we see in third gen kpop if we look at a lot of the groups
it does seem that they are usually a little bit
more picky or rather consistent with the looks that they want
to portray to the world and i think the reason we are seeing
more of that consistency and groups straying away
from these cute concepts like twice is because of the globalization of k-pop
and how the trends abroad tend to favor girl crush
a lot more i mean historically and up until
now we do see how a group's concept can either
determine whether they are more well known abroad or whether they thrive
more within korea for example 2NE1 had a girl crush concept
and was known more internationally while a group like girls generation who
started with a cute concept and did quite a lot of cute concepts
were known as the nation's girl group and it's also interesting to note that
when girls generation tried to promote in the us
they did so with a song like the boys but that's just my theory i'd love to
know what you guys think and you know a lot of people have brought up that
they missed twice's cute concept even if they never ever release a song
like heart shaker or what is love ever again you know their songs still have
this ability to evoke that same whimsy and wonder
that you would have felt from those songs
but in a different way so yeah given how third and fourth gen usually stay within
one concept it might not be out of the question for
them to never go back to their previous concepts but honestly
you never know i asked you guys on the community tab
what your thoughts were on twice changing their concepts and how
you would describe that so we're going to read a few of the comments
''twice has grown and matured in many many ways not only their vocals have improved
but their stage presence their personalities and their maturity
i would say they can do cute concepts but i believe that twice is constantly
striving to find new concepts to try i don't
think they will go for a cute concept any time
soon because of that'' ''i have always thought that twice tells the story of
young girls transforming into full grown up women
the first album it's called the story begins and the songs kept talking about
not knowing what to do with love and life
tt what is love signal likey and within the years they have evolved into more
confident young women who are not afraid of life or love
yes yes fancy more and more'' ''they've evolved so much since debut honestly
since likey they have ditched a cute concept and have gone to a more happy
concept as such even in terms of dance vocals and
presents twice have greatly improved i don't see them going back to a cute
concept anytime soon though'' ''i feel like they seem a lot more mature
and in control they don't seem to feel the pressure to constantly be cute or
happy anymore especially since fancy had a more mature
concept they seem to find it easier to talk about more serious things without
feeling pressured to be all smiley because that's what expected we get to
see a lot more of the serious grown-up side''
''twice for me hasn't changed necessarily more so that they have grown up matured
into a sound that fits them now in their current state
fancy feel special and more and more to me still has that twice
sound to it but more grown up i think if they continued in the cutesy concept now
their music would have sounded stale and wouldn't have shown growth as
artists'' but anyways thank you guys so much for watching if you made it to this
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bye