[Music]
hello welcome to the first lesson of the
first module of our course in this
module we will learn how to analyze and
optimize your content there's no doubt
that throughout your career as a Content
strategist or a Content marketer you've
created reviewed and edited loads of
content and even if not you probably
know that you're ready to be released
blog post or article should be
consistent to an already existing
content strategy however instead of
relentlessly creating new pieces of
content it often makes more sense to
refer to existing materials in most
cases these existing materials just need
to be revamped to become an integral
part of your content strategy again
that's where the content audit tool
comes into action it enables you to
review the content place on your website
blog etc measuring its effectiveness by
using this tool you'll be able to define
how well your piece of content actually
engages readers and interacts with other
sites and search engines with the set of
tools internal metrics and the
possibility to import metrics from your
Google Analytics and Google search
console accounts you'll have a clearer
picture of what your pages should be
updated and optimized first let's take a
closer look at the tool once you launch
it in the project section you'll be
asked to start a Content audit to do so
you'll need to choose the desired
sections of your website which most
commonly would be a blog based on your
sitemap file depending on the number of
pages being tracked it will take some
time for content audit to gather the
data and actually generate a report for
you to unleash the tools full
functionality and be able to see your
content performance from different
standpoints connecting your Google
account is a must
google analytics integration will enable
you to see and sort pages by sessions
average page session duration and even
bounce rate after connecting Google
search console you'll be able to see
which queries each page is getting
traffic from by knowing the search
queries for a specific article or post
you'll be able to gain insights into how
your target audience finds the post and
what other keywords can be relevant for
you to target all of these metrics put
together indicate one simple important
thing whether your audience likes your
content or not now let's go to the
content sets tab which will become
unlocked once you connect your Google
Analytics account there you'll see
different groups the rewrite or remove
group shows pages older than 24 months
and viewed less than 15 times in the
last 30 days the need to update group
consists of pages published more than
six months ago and viewed less than 15
times in the last 30 days now the quick
review group this stores pages published
less than six months ago but viewed more
than 150 times in the last 30 days
and finally the poor content this group
shows pages less than 200 words long to
help you streamline your work with
underperforming pages the tool offers
statuses and tasks that can be assigned
to each URL just click the start
analyzing button in any category and
you'll be able to jump to the workflow
section with a preview of one of your
pages hover over an image a title a text
paragraph or other page element but
really needs to be changed or updated
and add a specific task for it like
rewrite Tooley or you can even set your
own task
you can then add the create a task to
Trello or your Google Calendar after
you've done this continue analyzing your
other pages one by one clicking that
next URL button
you can divide the pages you are working
on by analyze not analyzed or in
progress you'll see the changes in your
pages metrics values as soon as you
alter their statuses that's because
content audit automatically saves these
metrics to let you track your content
improvement progress step-by-step let's
sum up the SDM rush content on it is
designed to estimate the performance of
your text blog posts and articles
publish on your own website remember
that practice is key to your knowledge
so evaluate your content with this tool
we recommend studying the read further
section since it contains more info
needed to pass the exam also refer to
our knowledgebase and take a look at our
blog to learn more