Are you like the many business owners struggling to acquire customers and increase website
traffic?
It's no wonder that balancing a marketing campaign's cost, maintenance, and results
is a complicated task.
Thankfully, there are two marketing strategies to give you peace of mind: search engine optimization
(SEO) or pay-per-click (PPC) campaigns.
But which method is best for you?
Hey everyone, welcome to our channel.
Today, in this video, we will provide insights on why you should invest in SEO and Paid Ads,
what SEO is, what paid search is, the pros and cons of SEO and Paid Search, and which
one to consider fulfilling your specific business goals.
Search Engine Optimization ( SEO) and paid ads are two different strategies on both ends
of the same digital marketing spectrum.
SEO focuses on driving organic traffic to your website and helping it rank higher in
Google search, while PPC Ads like Google Ads, which are paid online advertisements, is all
about displaying paid ads on search engine results pages.
Moving ahead, let’s first explore why businesses should choose SEO and Paid Ads?
As per SEOInc, organic traffic is growing and has reached 53 %, but paid search will
provide 15 % in 2022.
On top of this, more than 75 % of B2B traffic comes from organic and paid searches.
Both SEO and Paid Search are supportive of other marketing channels like social, email,
etc., and provide you with actionable insights.
Combined Organic and Paid Search yield two-thirds of all revenue.
That’s pretty good, right?
That’s why your business should go for SEO and paid advertising.
Now, let us find out what SEO is.
What is SEO?
SEO helps you to improve the visibility of your website or a web page in organic results
of search engines.
This way, SEO helps you to show your site frequently in relevant searches.
It is equivalent to getting a higher rank of your web pages on search engine result
pages (SERP) which is achieved through optimizing your online content as per search engine algorithms
and helps you rank high by calculating the quality and relevance of your webpages.
Pros
SEO is cost-effective and cheaper than traditional marketing methods.
Requires less maintenance.
Generates improved traffic.
Increases Conversion Rates.
Builds Brand Awareness.
Obtains better potential reach.
Fetches higher long-term ROI.
Cons Must be Ready to Face Aggressive Competition.
Requires routine upkeep.
Results are not instantaneous.
SEO is time-consuming.
Provides less control over performance.
Provides less clear analytics
What is Paid Search?
Paid Search is the process of paying for the improvement of the visibility of your websites
or webpages on search engines or their partner sites.
It is also referred to as pay-per-click (PPC) advertising.
These sponsored ads must appear at the top of SERPs.
This is achieved through keyword targeting and bidding as well.
It helps you to expand your reach much more quickly when compared with SEO.
The costs get commonly incurred when the user clicks them each time (cost per click or CPC)
or based on the number of people viewing them (Cost per thousand or CPM).
Google, Bing, Facebook, Twitter, and Instagram provide PPC advertising platforms.
Pros
Paid Search works for all budgets, and you can set a custom budget.
Helps you to measure the efficiency of your PPC campaigns
Gets instant results Useful for time-sensitive content.
Provides more control over performance.
Improves sales more than SEO.
Provides detailed analytics.
Cons
PPC is costly in comparison with SEO.
Requires constant maintenance.
Requires a Digital Marketing Agency with the right skills due to the complex nature of
PPC advertising methods.
Grows less effective over time.
Require higher budget
Next, comes: SEO vs.Paid Ads: Which is better?
To arrive at a decision, you first determine your goals and choose the right option based
on your needs.
Choose SEO if... 1.
Your marketing budget is low.
2.
You want to build your brand authority.
3.
You’re looking to maximize your long-term return on investment.
4.
You want to build a long-term online presence.
Choose PPC if...
You want quick results.
Your product is unique or first-of-its-kind.
You’re promoting a time-sensitive offer.
You want to direct your audience to a sales or landing page.
Now, what if instead of choosing between SEO or PPC, you could combine the two strategies
and make them work for you?
Here’s how to do it right!
1.
Create retargeting ads - Use a retargeting ad to prompt your website visitors to come
back and make a purchase or if they've left your site.
2.
Promote website content with social media ads - To help your content rank organically,
give it a quick boost by promoting it on social media.
3.
Collect & Analyze data from ads to improve your SEO strategy - Keyword search volumes,
keywords your competitors are bidding for, highest converting calls-to-action, and more
data would help you create better SEO strategies.
If you need professional help to optimize your website for organic search and get the
most out of your paid search campaigns, Propel Guru, one of the best Digital Marketing Agencies,
can help.
The proficient Digital Marketing experts at Propel Guru can make you understand how to
use SEO and Paid Ads to achieve the best possible returns for your business goals.
Thanks for watching this video.
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