Have you ever wondered how eCommerce stores or dropshippers send their Aliexpress
products in packaging like this or this by the end of this video you're going to
know how to send your products in beautiful packaging rather than the
standard boring a packet and that's going to help you build a powerful econ
brand so in last week's video I spoke about how to white label your brand and
white label your products and that is a very important part of creating a very
powerful econ brand so if you haven't seen that video already be sure to check
out that video here and on top of that part of that powerful branding exercise
is packaging so I'm going to show you a custom packaging supplier that I have
used in the past but before then I'm going to show you a store that is
currently using beautiful custom packaging first things first let's check
out a white label store with a great example of custom packaging this store
funnily enough I found while being targeted by their ads for a bag product
and it's maverick & Co let's scroll down and find that product that I was
targeted with it was this backpack here their backpacks actually seem quite nice
but for 202 dollars this is a premium so scrolling through the images that Bank
is quite nice but what I wanted to show you is the last image which is this
image here and it's their packaging it's a packaging that you received this bag
in and you get a simply me zoom in here actually you get a drawstring bag and
then a simple package for the bag itself along with some probably what is their
business card and social media cards here and just a welcome card so this is
a very great example of custom packaging beyond just very boring a packet
packaging that you get from you know drop shipping products from Aliexpress
now will this packaging cost you more yes it will but in terms of branding and
the long term exercise of branding this will be more beneficial and profitable
in the long-term it's all part of the branding
aesthetic and I love brand marketing and the branding aesthetic so this is
extremely important if you're looking at thinking about looking at or thinking
about white labeling in the long term so that is the example wanted to show you
it's a great product and it's a great brand and they're clearly doing very
well but going beyond this how exactly are you going to get packaging like this
beyond just boring a pack he packets well this is relatively simple I'll give
you the two options the first option is something that I've used in the past and
it's called Woodroof and Co this is an Australian company but I will give you a
couple more options in a second in a moment but I want to give you couple
options and show you what this all looks like so this is a cheap option for the
most part essentially you get your own stamp with your company's logo and you
get supplies and you manually process this obviously by stamping the supplies
so with the stamps let's go and check out the pricing here so pretty standard
stuff here you get a custom small medium or large stamp with the ink pad itself
and they will set you back 3959 $79 see in terms of business expenses that's
absolutely nothing and you can see here the examples of their application so you
know you can use them coffee cups you can use it on tags you can use it on you
know wrapping paper etc but it's pretty simple stuff you just submit your vector
logo in and they'll create this stamp for you within a couple weeks so this
specific Bishop's within seven to ten days and obviously you have to pay the
shipping and if you go back what you're going to purchase from them as well is
whatever other samples that you need or suppliers I should say so with that bag
for example you know going back to this you know this is a custom printed bag so
this is going to set you back some more but if you're on a budget this is a
great alternative by getting that stamp and getting a straw string you know
cotton bag and clicking into that that's $35 for a pack
of 50 so that's not that's not very expensive at all and then you're gonna
get the stamp itself going back you can also get a sample pack if you're unsure
about it sample back for 2 bucks you get a whole
bunch of different bags and tags so you can test out the sizing and whatnot so
this is a great alternative when it comes to cheap packaging yet branded
packaging and this is going to cost you manual labor though so this will be on
you of course you can outsource this to a supply company but that will add on an
additional cost so that's wood roughen Co the next
potential option is custom labor sticker mill this is again a very cheap option
so you can simply get your stick your logo printed out on stickers and then
placed on buttons magnets packaging whatever it is as you can see from a
picture here above this is another great solution when it comes to cheap custom
branded packaging you can also just simply place this on you know
traditional eat packets and I'll tell you how to do that in a second but again
just looking at this let's take a look at the die-cut labels and so you've got
a ruff-ruff pricing chart here and I should say this is this is a global
company so this is great it is based in the US but they do ship globally I'm on
the Australian website at the moment so this is an Australia pricing Australian
pricing but again not that expensive really all you need is a 50 by 50 and
you can get you know a thousand stickers for 200 bucks that works out to be not
much at all and to get your brand on packaging this is this is pretty
powerful stuff so you know go ahead and grab some stickers you can also go into
the packaging option you can get packaging tape as well and this is great
for custom packaging if you have larger products and you want to easily brand it
without getting huge cardboard boxes with manually or automatically printed
out gobble with your logo on it because that's
obviously a more expensive option but with this here you essentially get you
know obviously stickers itself so go let's go ahead and check out the pricing
here I haven't done this before but you know plenty of meters you can get almost
you know literally a kilometers worth of tape for $385 so how do you get this
onto your products well obviously there's the option of like wood roofing
Co the option of sending is direct to your third party logistics company so
three PL or you can also if you've got in most people don't know this but you
know that's gone to Aliexpress here and take a look at you know let's just run
you through an example let's say you're selling these sunglasses here that I
just looked under looking at right now all you have to do okay if you've got a
whole bunch of options and suppliers to go with go ahead and hit contact go and
contact these guys okay all you have to do is simply hit contact and contact
these guys and ask them if they do custom packaging and that you do have
the supplies am I able to ship this custom label to you so you're able to
fulfill my orders now they might charge a little bit more and they may not it
really depends on your relationship with the supplier but it's as simple as that
so instead of getting them to quote you a full custom package which is going to
cost you a lot simply go through things like stick a mule of wood rough and Co
and send these over to the drop shipper or send these over to the 3pl and get
them to manually complete these orders for you with the custom packaging so
this is how most companies do it now obviously once you scale up and you
create your own brand to the point where you've got a whole team then you can
bring it in-house and they can your team can manage that all for you and I'm sure
at this point maverick & Co has got to that point but also looking at this site
you know one of the questions you might already
already have or you're probably wondering how exactly do I find relevant
winning products or white-label well tune in to next week's video where I'll
be going through an extremely useful tool to find products and winning stores
that I haven't yet shown so if you like this video give it a thumbs up otherwise
tune in the next week's video where I will give you the exact blueprint on how
to find winning products