Excuse me, I'm looking for some high-ticket clients, have you seen them? Have you ever felt
like that? You're not alone. Just like back in the Carmen San Diego days, we are on a mission today
to discover where in the world, where to find your high-ticket clients. Let's get into it.
I want to show you the number 1 key to tracking down your high-ticket clients no matter what
industry you're in or what platform you're on and by the way, don't ever underestimate the high
ticket power of low-ticket launches. Even a freebie can result in a high-ticket client. I'm going to
show you how that works later in this video and can you guess the 2 things, 2 things that you
need in your business to generate high-ticket sales on autopilot? In other words even if you're
out of office in full on vacation mode, you can still wake up to the sound of cha-ching, stripe
notifications. Yep, that's real life so stick around to the end of the video to find out what you need
in your business to make that happen. Here's the number one key to tracking down high-ticket
clients, the answer might seem simple, simple but not always easy. First thing is to know who you're
looking for. Define your customer avatar so that you know what your ideal high-ticket customer
looks like. Now, I know that for me, I used to hear customer avatar and roll my eyes and think oh my
gosh, one of these silly exercises all over again. I hate those kind of questions like what are their
wants and fears? What does their morning routine look like? What kind of magazines and TV shows
do they read? But here's the thing, as annoying as those questions might be to answer, the person that
knows their customer the best is the business that wins, is the business is going to attract those
customers because think about for yourself, anytime you see a piece of content or a video or something
that you feel like this person knows me, they know exactly my problem, it's like they're in my head,
doesn't that capture your attention in a way that keeps you wanting to watch more? So, ask yourself
what are the questions that your audience is asking? What are the things that they need
and what are the pain points, what's the actual thoughts going through their head
that you can be creating in your content one of the things that I actually recommend
is interviewing your customers. Now, not in like an actual sit across from them interview them
like an intense intimidating job interview but in a conversational way that you can actually hear
the language that they're speaking, what they love, what they hate, what they're lukewarm about and to
be honest you want to get the high energy stuff like the hate and the love stuff, the
lukewarm, I'd rather hear from them what they really want or what they really despise instead
of things that they're like meh about because that's going to direct you towards what's the
language that you need to be using that's going to attract your audience. Now, what I actually do is I
will actually take note and use the exact words that they're using so if they say I
need more cashflow, I need to generate more leads, I want to be able to skyrocket my business, I'm not
going to go find synonyms of that, I'm going to use those exact words because then the audience goes
they know exactly what I want, it's like she's in my head. So, if you can be studying your customer
avatar and constantly hearing what do they want? What are the questions that they're asking and how
can I answer that in my products and services and create a high-ticket around that offer,
that's how you're going to be able to scale fastest. Now before I go into using low ticket
to sell high-ticket, if you want more videos about further developing your high-ticket offer, growing
your business and winning at content marketing, go ahead, take a second to subscribe to my channel
because we're putting out new videos like this every single week. One of the biggest
things that changed for me in my business is when I utilize, when I leverage low-ticket to sell high
ticket on autopilot. Now, you could be using things like webinars or events or low-ticket challenges
which can all lead to high-ticket sales. One of the things that I like to think about is like
all yellow brick roads lead to recurring or high-ticket so every single offer that you have
should have on the backend a way for people to be able to get into, something that's higher ticket.
High-ticket clients are hiding in your lead magnets or in your low ticket offers. I have a
challenge that I run a few times a year, it's $47 dollars, people come into it, they learn a video
marketing system that helps them to make thousands. Now, I have clients coming through that challenge
all the time but not necessarily to take the challenge but because they want to scout out our
programs, see what we're about before investing at a higher level. Sometimes they're in the challenge
for a few days and then they're like all right, I'm all in, I'm ready to buy the high-ticket offer,
that's why you need to think about how all roads in your business lead to recurring or high-tickets
so in this case, a client comes in they check out the challenge and at the end of the challenge, they
might be offered something that is a recurring offer or they can skip right ahead to the top of
the value ladder and invest in the very highest thing but they're willing to do that because
they've gotten a sneak peak of what they would get at a lower ticket investment. People need to invest
emotionally before they can invest financially. Think about yourself for anything that you've
invested in. Did you give it a kind of test drive before you decided that you could really trust the
outcome of investing more financially? I want to know in the comments below what has been your most
successful launch today. You get to define success here, whether it was the most lucrative or maybe
just the most fun to put together or made the most impact, whether it was high-ticket or low-ticket,
let me know a bit about your most successful launch in the comments below. Now, there's 2
things you need in your business to generate high-ticket sales on autopilot. You know what
they are? You need a content machine and cashflow systems. Your content machine is your evergreen
lead generation strategy which includes your YouTube videos or everything you publish online.
You need a way that you are constantly bringing in a new audience and nurturing, warming them up
so that they will be interested in purchasing something from you whether it's low-ticket or
you nurture them all the way up to high-ticket. Now, people coming in just through your content or
your YouTube video alone, sure you might be able to build an audience but unfortunately there are some
YouTubers who have big audiences but are broke because they don't know how to monetize. Now, this
is where the 2nd piece comes in which is your cashflow system. It's a monetization system in the
form of a front end or to high-ticket sales with all the offers the launches and the resources that
makes your cashflow dreams come true. So, this could be things like challenges, live launches, virtual
events. Now, your high-ticket clients are people that are coming through your content machine,
maybe they're watching your content they're growing warmer to your message and then they're
the people who may be interested in investing in the cashflow systems, maybe your low ticket offers
and then ascending to high ticket once they've bought in both emotionally and financially. Even
just by making 1 YouTube video at a time, that is now evergreen and you can generate leads and
potentially high-ticket sales for years even after that video is published. I started my
YouTube channel in 2016 and there are videos that I made way back then that people are still finding
on autopilot because YouTube is a search engine. I always offer some kind of free thing at the
end of the video so that they can get more value and if they like that value, maybe they'll want to
invest in something in the future. So, the same is true for your cashflow systems. You can optimize,
rinse and repeat your launches and ascend leads from hello to high-ticket completely on autopilot.
But the cashflow knowledge doesn't stop here. I actually want to show you the step-by-step process
of building 3 unique offers in your business that will pave the way for infinite cashflow and
help you to effortlessly ascend your audience from hello to high-ticket, meaning they're saying hello
at that content machine and they're sending in your cashflow systems all the way to high-ticket.
If you're ready to jump on the fastest path to cash, you can join us for our next free private
training. You can go to hellohighticket.com and I'm going to break that down for you.
I've also linked it in the description below. I'll see you on the next video.