what's up guys julian goldie here and today we're going to be talking about what a do follow
backlink is and it's different from a nofollow backlink of course if you know a little bit
about seo and you're already aware that search engines especially google consider the quality
and quantity of backlinks to determine where your search results lie do follow and no follow back
links are two of the types of backlinks out there but they tell search engines two different things
and each has a very different impact on its seo so what's the difference between do follow and
no follow links and how can you be sure you're using do follow and nofollow links properly on
your website i will answer all of these questions in this video and show you exactly how to create
do follow backlinks for your website and where to find good sources for them on the internet
once you've finished watching please remember to like and subscribe if you want more videos
about seo so what is a do follow back link okay so what exactly is a do follow link and how does
it work well a do follow backlink is a link that points back to your website or blog for google and
other search engines to crawl when we talk about acquiring backlinks to help improve your website's
domain authority and pagerank we usually mean do follow backlinks think of it like the thumbs up
button or a website that's telling search engines hey this is a good site and you should send
more people here also strictly speaking a do follow link isn't really a thing
do follow is simply when another website links to yours with a standard aka do follow link the image
you see here is an example of a normal do follow link in article about easy ways to get backlinks
here's what the code looks like behind the scenes the more high quality do follow links you can
get for your website the more trust and authority search engines will give to your site to help you
rank higher for your content and target keywords but what about nofollow backlinks and how are
they different unlike do follows a nofollow link doesn't really pass any authority onto the website
it's linking out to if you get a nofollow backlink chances are it may not improve your rankings and
transfer any page rank as such no follow backlinks have limited value from the seo point of view you
should only really use them when you don't want to pass link juice from the link site this is usually
when the content you're linking to is untrusted sponsored user generated or sometimes paid for for
example if you let people post links in comments to all sorts of shady sites your website will pass
along page rank and link juice this is basically you vouching for a spammy website whenever someone
posts a link there you don't want to do that so no follow these links also you should perform a
link audit every year or so to see whether you've linked to a site that you don't want
to be associated with perhaps something scammy or some sort of hack or scandal but for one reason or
another you still need the site for reference so keep the link as nofollow to show google that you
don't endorse that site to the average website user do follow and nofollow links look exactly
the same however nofollow links include a small piece of code called an attribute that lets search
engine bots know not to follow the link if you want to check whether a link is do follow or no
follow all you need to do is inspect the link in your browser and check the html code to do
that right click on the link in the browser and select inspect this will bring up the html code
associated with the link if you see rail equals and i follow then the link is a no follow link
if you do not see railway equals nofollow then the link is a do follow link as simple as that
how do you get do follow backlinks okay so we've taken a look at what do follow backwards are and
how they are different from nofollow backlinks but now let's look at the various strategies you can
use to get do follow backlinks the first option is guest posts so the most common way to create
do follow backlinks is to write a guest post for a website that uses do follow links in their
content you can secure guest post opportunities by browsing blogs within your niche and reaching out
to each website this is not so straightforward however since most website owners are reluctant
to link to anyone for free these days most of them will require some sort of monetary
compensation and the cost of this service can typically range from all the way down to like 10
all the way up to thousands of dollars for premium backlinks now buy and do follow backlinks is a
risky business and you need to properly analyze every link in order to get high quality backlinks
and filter out the ones you actually need a link from that's why i recommend going with a link
building agency to build links for you because it will save you time and you get the expertise
if you'd like some do follow link building advice that's tailored specifically to your website or
niche you can also book a free consultation call with us at juliangoldi.com and we'll be happy to
help you out also you could turn unlinked business mentions into do follow backlinks another way to
create do follow backlinks is to turn existing business mentions into high quality links that
pass link juice value for seo there are two ways to do this firstly you can search for your
brand or company name on google to find a list of other websites that are mentioning your business
or you can set up a google alert to monitor the internet for your brand or company name
and get an email each time google detects that your website is being mentioned online once you
have a list of the sites that are mentioning your brand check for unlinked mentions and after you
identify unlinked mentions you need to reach out to each website mentioning you and ask if they'll
add a do follow link to your site also you could be interviewed so getting interviewed on a podcast
or a youtube video or in a written publication will most likely deliver do follow backlinks
the hosts and authors of this type of content understand the importance of seo and link building
and therefore we'll typically add a do follow backlink to your site in exchange for being
interviewed as an expert in your field you could also use harrow also known as helper report out
i'm a big fan of using hara as it enables you to land very high dr links for free the link to the
site is in this description all you need to do is create a story that is somehow connected to
your business and share it with journalists hoping that some of them will publish it if you want to
know more about how i do it i have a free video where i explain exactly how i build high quality
do follow backlinks to my website with harrow but do nofollow links pass any link juice at all there
are other indirect benefits they can bring so for example nofollow links from high authority sites
can bring you traffic when people click through to your site personally i wouldn't turn down a
nofollow link from a relevant idea website in my niche that's why we're doing seo in the first
place to get the right eyeballs on your products or services nofollow links will also help you
diversify your links to build a natural battling profile in fact google's penguin update recognized
that it was suspicious for a website to have all do follow links especially if those links all had
the same anchor text my free book link building mastery also contains more information about link
building and how to cultivate a backlink profile that appears natural to search engines to sum it
up acquiring high value do follow backlinks will help you get link juice to your site but nofollow
links can also bring in valuable traffic and engagement to your site too unless you're an
established brand link building is something you will need to do continuously to ensure your site's
backlink profile is always optimized and healthy if you have any thoughts or even any suggestions
on any of the ideas we've covered today please don't hesitate to leave a comment down below
anyway thanks for watching this video and please remember to like and subscribe see you next time
you