Hey there curious minds! Welcome to Cloud Theorem. I'm Deviated Septum
and today we're gonna be unboxing and reviewing the IQOS. If you find this
video useful or entertaining, please make sure to hit that like button and
subscribe to the Cloud Theorem Channel. The IQOS here comes from Big Tobacco,
so after years of research and following the vaping industry and millions of
dollars in research and development, this is what they come up with. Now unlike in
the vape industry, Big Tobacco has successfully been able to get this
product approved by the FDA. All that lobbying and bad press about vaping
could pay off, I guess. The IQOS is manufactured by Philip Morris International
and it claims to be a cleaner and safer way for nicotine
consumption, as opposed to using regular cigarettes, which require combustion in
order for you to consume tobacco. This does not use combustion, it uses a heating
method. IQOS stands for "I Quit Ordinary Smoking". This is the new IQOS system. The
third version and it says here it's discrete and personal. At the bottom over
here, it says tobacco heating system 20 single moments 20 single moments
Millions of dollars poured into marketing and this is what they come up
with ok I go so you know best all right let's dig into this thing all
sides here very similar very clean very new-age with a picture of the device the
IQOS is just the device itself. It uses these things they call HEETS which I'll
be presenting in a little bit, but the device on its own retails for about 150
to 200 dollars depending on where you get it. And since it's just been cleared
by the FDA you're gonna be seeing this thing everywhere shortly. Open this thing
ah like a jewel box that 150 dollars has to feel worth it
very nice this is the device itself very sleek. You charge it via USB see and
there's a power button over here which also is supposed to tell you the level
of battery. There she goes now it's on and it looks like it only
comes charged with one bar and to pop this thing open you just press down. This
is the actual device you're gonna use to insert those HEETS and this is basically
just a charger slash carrying case for the device itself. You just insert the
device and when you pop this it starts blinking to let you know that
it's charging. This heat container or cigarette device thing, excuse me
"alternative cigarette device" thing ah
interesting. I guess it comes with some sort of
tampon of sorts. I see; this is the tool that you have to use to clean that
cigarette holding contraption and according to the website for optimal
experience you have to clean the device at least once a day, so you'll be using
this tampon thing daily. Make sure you carry it with you everywhere. And below
that we've got the USBC cable and the power brick. And of course there's an
instruction booklet. And here's a pack of HEETS. This is what you insert into
device to get your nicotine fix. It comes with 20 tobacco sticks, very similar to a
pack of cigarettes, and they have a couple of different options based on
your flavor preference. I've got the bronze label and the yellow label and I
know for sure they also offer a menthol option. I'm gonna try the yellow label.
And opening this is very reminiscent of opening a cigarette pack and inside you
get your HEETS. Oh look at that! Well these things are pretty tiny. Now
you got your filter, just like a cigarette, and then this is what the
supposed to backhoe looks like. Wonder why there's a filter. I mean if there's
no combustion and you're not burning this tobacco stuff, what do you need a
filter for? I wonder what they're really filtering out. I've been very privileged
to receive some insider information about how these things are made.
I guess it's become a common understanding or assumption by people
that this is like a mini cigarette and it uses regular tobacco and no liquid
like in the vaping industry. Let me tell you how this tobacco is made. The first
step of manufacturing the HEETS is they collect a lot of tobacco leaves. Those
tobacco leaves are ground up into a powder and combined with liquid which
has flavoring inside. That's right, a liquid. At that point that concoction
resembles a dough like substance and they take that dough and roll it out and
press it until it's paper-thin into a long sheet. They dye that sheet with
color add more flavor and they cut it up into strips. And then those strips are
crumbled together to resemble the look of tobacco. Alright, so let's try heating
vaping. I'm not even really sure how to approach this anyway you understand
let's try using this tab godo paper whatever nice fancy IQOS logo.
So all you do is take this tobacco stick and insert it into this device and push
down yep done. At that point, you need to press and hold this button down that's
blinking is to indicate that the element inside is heating up the tobacco stick.
When it's ready, it's going to vibrate. Alright, second round of vibration has
occurred. That means it's ready to go. Alright let's give it a whirl. no direct
along with this mouse tool and all the way. This really takes me back to the
smoking days. I sort of feel like a familiar feeling, so I'm kind of inclined
to say this is nice, but it's not. Already my mouth is starting to feel like I've
been licking inside an ashtray. Nicotine rush is coming on and you can get a
total of 14 puffs out of one tobacco stick. It's six minutes or fourteen puffs,
whichever comes first. I got to be honest, I would take vaping over this any day. I
feel like I'm smoking again. After this, I may just go and buy a real pack of
cigarettes. So this is Big Tobacco's method to get a chunk of the vaping
market, huh? 150 plus dollars just for this thing. And then the HEETS are
separate. Do you know how much vape gear I can get for $150? If you're trying to
quit smoking, maybe this is a step in the right direction. But I would highly
recommend you go with vaping. Get yourself a nice salt nicotine and go
with that. I'm done with this thing. Alright now
I'm just gonna take this thing out and dissect it to see what this is really
made out of. And if you look inside you could see it's quite burnt up already.
I'm not really sure you end up using most of this tobacco stuff. You could
actually tell that it's not quite tobacco, that it's so fine paper just
crumpled together and it looks quite burnt up actually. Concerning theirs
combustion this is this is kind of strange. Even my hands smell like I've
been smoking a cigarette so this is what's inside here is you could see the
majority of this is the filtration part and below that is this gunk here they
call tobacco. Recently there was a pretty significant study done in England on
vaping versus I Coast versus smoking cigarettes. I'll leave a link for the
study in the description down below. It was determined health-wise that if
cigarettes caused 100 percent damage in comparison to that 100 percent vaping is
only 5 percent versus the IQOS is about 10 to 30 percent. So already vaping is
significantly healthier not only than cigarettes but definitely more so than
the IQOS. I unboxed the gold version but the 150 plus dollar price tag can also
get you black blue white. Maybe there's even some more colors I couldn't get my
hands on. And as I mentioned earlier, this is the IQOS 3, the third version. I have
the first version over here as well and you can see they've made some
improvements. It definitely looks a little bit more sleek and like it could
fit in your pocket better. I should also mention that that 150 plus dollar price
tag comes with some more options. The IQOS 3 as well as the original
IQOS both come with Bluetooth functionality. I'm not really sure what
sort of Bluetooth functionality is available for this. Maybe to see the
battery level or maybe changing how the heating element works or maybe it's for
the device to tell you how dirty it is inside? Probably not. But you have to
justify that price tag somehow, so I assume Bluetooth functionality is one of
those methods. My overall conclusion and the IQOS devices I just wouldn't
recommend it. It's far too close to the smoking experience. But I suppose it
could help to those who are trying to quit smoking and need that ashtray feel
in their mouth to you know switch over. There's a really interesting alternative
to the IQOS. There's a company in China called quadrants. I hope I'm saying that
correctly. Anyway, that company is producing a device called the V stick
and this is soon to hit the US market in competition to the IQOS. I'm not sure if
they're gonna actually go with the V stick name on this device because I've
seen other vape companies already using that, but nonetheless this is an amazing
alternative. What's the real difference, as you can see, it's very similar to the
IQOS, but the V stick does not have any buttons and it doesn't actually use
tobacco sticks and the most important part
is it's a disposable. This V stick has a 500 milliamp battery in two and a half
milliliters of a liquid. And this white looking cigarette thing over here is
just to give you the illusion that you're gonna smoke a cigarette. It
actually doesn't serve any real function and if you pull it out you could see
it's not even really a filter. In fact there's a hole that goes directly all
the way through, which means instead of having that nasty cigarette taste in
your mouth, you could just vape with the V stick. Oh! This is so much better than
the IQOS. I've got the mango flavor in here and it's incredible. Absolutely
delicious! I would take this over the IQOS any day. Now as I said, this is a
disposable and since this little white component doesn't really serve any
function with the device you could use it without it. After hitting the IQOS,
this is such a refreshing experience and the V stick here is going to be released
with a V stick Pro and the major difference there is it's not going to be
a disposable device. It's going to be a rechargeable battery with a pod that you
can refill two and a half milliliters of juice anytime you need. Also, the shape is
going to be a bit different; it's gonna be a more flatter device and won't
resemble the IQOS as much. Here's the closer look at the V stick and here's
that manufacturer of brand qua ones the V stick is not going to require that
type on looking thing to clean it everyday.
Therefore it's gonna be a lot less of a hassle to use. I love it! I'm definitely
gonna get the V stick Pro when it comes out. As always, thank you very much for
taking the time out to watch this review! If you're gonna need anything vapor
related, I'll include a 10% off coupon code in the description down below for
whatever your heart desires. I'm Deviated Septum. You've been watching
Cloud Theorem and hopefully we'll see you in the next one! Take it easy.