- Do you want to learn how to get your Google Shopping ads
onto YouTube?
Well, I'm gonna show you exactly how to do that
in this video.
Let's go.
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Okay, so there are two ways to get your Google Shopping ads
onto YouTube, and I'm gonna show you them both today.
The first one is adjusting your Google Campaign settings.
The other one is creating TrueView shopping ads.
These ads are so awesome, but not a lot of people
are actually taking advantage of them.
So here are the requirements
for getting any Google Shopping ads onto YouTube.
One, Google Ads account, two, products on your website.
Three, a product feed set up and connecting those products
from your website into the feed.
Four, a Google Merchant Center account set up and approved
and five, if you're gonna be doing the TrueView campaigns
that I'll get into, you need a video.
Okay, so let's start with the first one,
enabling YouTube ads for your shopping campaign.
Hey guys, Sam here from keycommerce.com
and let's now create the campaigns
that allow us to show our shopping ads on YouTube.
Okay, cool.
So this way is using the Search Partners Network.
So I have a campaign here,
but I'm gonna create a new one here in Google New campaign.
We want sales and we wanna create a shopping campaign,
it's gonna pull in my Merchant account details,
totally fine, the location, totally fine,
Standard Shopping campaign, that looks totally fine.
Once it goes to the next section here
it's gonna be Shopping campaign.
Manual CPC is totally fine,
budget, I'm just gonna put $20 per day.
But the main thing you need to do is basically
just making sure that Search Network,
that these are enabled.
So ads can appear when relevant people
search and browse YouTube, Gmail and Discover.
So there it is right there, make sure that that's enabled.
You can disable this if you'd like
but I would still potentially enable it just to test it out
especially if you are trying to focus on YouTube.
And then going down here,
I would make sure that this is set,
location settings is set to people in
or regularly in your targeted location.
So you don't want this first one
which is the default recommended
because, that's people that are also interested in.
You don't want people that are just interested in
whatever country you're selling in.
You want people that are actually in those locations.
So that's what I would do.
Save and continue,
that's then going to create that campaign once we all,
first we have to do the ad group as well.
So I'm just gonna put in all products here
and I'm gonna set the bid to $1 to start off with.
We can increase it later
depending on how well those products perform.
But then once that's done, boom, you've set that up.
Now, here's the thing,
it doesn't allow you to exclusively show those products
on YouTube.
That's the only problem with this technique.
It gets them on there on the side, but you can't control.
You have to basically still have them showing
on Google search.
The way to see how they actually perform
is clicking on Networks here.
And once you have data
that's then gonna split it out
and show you on the different networks,
how they are actually performing.
I'm gonna pause that for now, but basically yes,
that's how you enable the Search Partners and YouTube
for your Shopping campaigns.
That's the first strategy.
In the next video, I'm gonna show you how to do it
for an actual TrueView campaign, which requires a video.
But that's how you do it if you don't wanna use a video
and you just wanna get it set up
with your shopping campaigns.
Now, if you wanna do it for
a campaign that you already have, like this one here,
I'm gonna go over here, move my big head
and go to the Settings for this campaign.
The exact same place.
Basically, we wanna go to the Networks
and then just enable it here, click save,
then boom, we're now showing on YouTube with those products.
That's it for this the Search Partners setting.
Hope that helps, let's get into the next part.
But the good news is the TrueView campaigns
give you much more control of your ads.
I recommend these campaigns, but keep in mind
that you will need a product video to show at the same time.
Don't stress out,
it doesn't need to be super professional video quality.
You just need a video ad of your product.
You can easily use something like a testimonial video
from a customer,
and you can incentivize collecting these
by giving customers a gift card,
if they send you this UGC, user-generated content.
All you need is something that shows off your product
so you can show your shopping ads on the side,
and anywhere else on YouTube while that ad plays.
All right, let me show you how to set these up.
Hey guys, Sam here from keycommerce.com,
and now we're going to create our TrueView campaigns
in Google Ads.
Something to note here is
that you do need to have a video ad ready.
You don't need anything special.
I recommend just having
some sort of customer testimonial video
or a video of you using the product.
Something really, really simple.
Because the cool thing is here,
you'll be able to show your shopping ads
alongside the video ad, but you do need that video ad.
Don't complicate things too much.
Try out a few different creatives and see what works.
I recommend testing this out yourself.
So let's create a new campaign.
What we're gonna do over here, is for the objective,
we're gonna put Product and brand consideration
and then put video.
So then it has a subtype here, we're gonna put Shopping.
So this then pulls in our Merchant account right here,
which is fantastic.
Click continue.
You can leave it the same name as that,
that just basically tells it when you're actually starting
the campaign video shopping.
That's totally fine for us.
Cool, it has the Bidding strategy, that's okay.
Maximize CPV.
You can't actually change that right now
for this campaign type anyway.
You can choose which products you wanna include.
Do you wanna use specific products?
I'm just gonna put in all, that's totally fine for this.
And we set the budget.
And with video campaigns
you basically can set the budget with your total
for the total running of this campaign or daily.
And so with daily,
you're gonna opt very similar to the others,
in your normal shopping campaigns and search campaigns.
You're just gonna set something that's daily,
so I'm gonna put $30 there for example.
The alternative is to have a total
so you can run a campaign, say for one month.
I prefer to have it daily
just so I can see how it goes on a daily basis.
It's much easier to pace the budget by doing it that way.
So Network's totally fine,
YouTube videos, you change that.
Languages, it's really up to you.
I often like to just put it in English,
so I only wanna target people searching in English
that have their browser in English and that sort of thing.
Locations.
It's not like other campaigns
where there's the interested in or actually in,
it's totally fine.
I'm gonna put Australia here
but you put where you show for.
Inventory, so this doesn't mean your productivity,
this means the inventory of the advertisement.
What this means is basically there are different types of
videos that you can show for.
If you set it for recommended,
it's basically gonna not show you on all of the content.
So some people might make some pretty racy stuff on YouTube.
Like here, includes some extremely sensitive content
for example, excessive profanity,
graphic sexual content and nudity,
graphic violence and serious injury.
So if you do that, you're gonna show for,
on videos that might be a bit racy,
a bit seedy, a bit different.
That's really up to you, it depends on your brand.
I'm okay with Standard, that's totally fine for me.
But you can also exclude and get more detailed
over here as well, with that here.
For additional settings
and you can only show for specific devices.
You can do the frequency capping,
where basically after people see the ad
a certain number of times, you stop showing it,
which is really good if you wanna avoid saturation
and ad fatigue.
Ad schedule as well, you can try.
I would recommend starting with this all day each day
and see how it performs,
and then watch the actual performance on the time of day
and day of the week basis
and see when did the ads perform best?
Maybe people click more often when it's Sunday night
and they wanna do some shopping,
when they're chilling at home
and they're not on the bus or anything like that.
They're at home just chilling.
They have their credit card so they can purchase,
maybe you get better traffic by doing it that way.
So just play it by ear and test it.
So for the Ad group,
this is where you can target different sort of demographics,
audiences, keywords and all that kind of stuff here.
I would recommend just really thinking
about your target market, even going into Google Analytics
and looking at the audiences, and the demographics of people
that do convert for your store.
And you can shape this a bit here where you just target
people that are more of your target market
and a good fit for you.
Audiences, here you can go in and target
basically based on interests and stuff like that.
And here keywords, this is when people search on YouTube,
so you can target different keywords there.
Very similar to using search keywords in search campaigns.
Topics, very similar sort of thing go in here and drill in
and go, okay, I'm selling,
I have a bookstore and a certain type of books.
If that fits into one of these, I would use that.
Otherwise I would also use keywords
which is really, really handy.
And then Placements.
You might be shown on other networks and stuff like that.
So maybe you wanna choose specific YouTube channels
that you wanna show for,
specific YouTube videos and stuff like that,
as well as other apps and stuff like that.
I would try that with all at the start and see how it goes.
Unless you have some specific channels in mind
that you want to target or anything like that.
Bidding, that's your maximum CPV.
I would start off something small.
It's gonna be very very cheap at the start,
but it really depends on your niche
and how well it performs.
I would put that down as zero, like 5 cents
and that might even be too much.
So you really wanna see how it goes at the start,
see how it performs.
You don't wanna bid too much
but really take into account your budget too.
Here is where you basically add in your ad.
So what you're gonna do here is, you can paste the URL
that you've uploaded to YouTube.
So that's the easiest way to do it.
Upload into YouTube and leave it as private or unlisted.
And then you can paste in the URL here.
And it's gonna pull in that video there.
Once you've done that,
I didn't have one to test out right here
but once you do that, you can then click create campaign
and that's gonna go and have a confirmation screen,
and then you can start your campaign and get that live
and start collecting some good data.
So yes, so that's then going to show those products
because you linked up your Merchant Center
alongside that video ad.
Guys, I hope that really helps you set up your TrueView ads
with alongside your shopping products.
If you have any questions, please leave a comment below.
Thanks guys.
I really hope you found that useful.
If you have any questions at all
about what we've done today,
please leave a comment in the description
and I'm gonna get back to as soon as I can
and answer your question.
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Bye for now.
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