Hi, a few days ago we did a shoot for Hideout Leather.
They make really beautiful custom tailored leather motorcycle clothing,
and very recently they've started making textiles as well.
I was delighted when Kate, the owner of Hideout Leather,
asked me to do a shoot for them.
She basically gave me carte blanche and said I could do whatever I wanted.
I said, the stuff is waterproof so why don't we do something with water
and show that water moving, and sort of freeze that movement
for these still images and just have a bit of fun with it.
Then we decided the best place to do it was probably at a fire station.
Kate was able to help with finding a location that was appropriate
and we proceeded to shoot.
It was actually a really cold but really bright and sunny day
but by shooting with the Phase One,
I was able to syncronize my flash at 1600/s and what this enabled me to do
was to bring the sky down, bring the ambient light down
so I could have a much moodier look to the images.
The other benefit of the higher flash syncronization was
being able to really freeze that water in action.
Have a look at some of these behind the scenes images,
and this is why I still choose to shoot with medium format and
I will for the foreseeable future.
Hi, my name is Kate from Hideout Leather.
Today, we are showcasing our new Hi-Pro product.
This textile garment is now as protective as all of our leather range as well.
But obviuously with the added bonus of being 100 % waterproof.
I think we're showing the black really beautifully on this...
great dynamic range.
Here we go, 1 - 2 - 3
I think that's cool...
Let's have a look at the computer to check our detail and our blacks
but I think we're pretty good.
3 - 2 - 1, nice!
That was good!
I hear a lot of people suggesting that you don't need to shoot medium format anymore,
you can do it all on a high megapixel DSLR.
I personally find that for any work that I'm doing that is going into print
and if it's going to be a magazine cover,
or something that's going to be used A4 or bigger, I'll still shoot with medium format.
With the Hideout Leather shoot, the final images to be used at
the motorcycle show were actually used at 2.4 meters high printed at 300 DPI.
That was a very, very high quality printing process
and when you go right up close to the images they look absolutely amazing.
We delivered the final files at roughly 1 GB each
so they were big files,
but they were rich and full of detail.
We shot on an IQ180 back and the files were rezzed up at 230 %,
something like that.
We were pulling those files really big
and this is something I just don't think you can achieve,
the level of result we got, with a DSLR.
I use DSLRs, I own several of them,
but I use medium format as well.
It all depends on the job and the requirements of the job at hand.