hey everyone it's Michael here from good
e-reader comm Kobo is doing a better job
in the Amazon both with eve eaters and
innovation amazon's lost their edge
perhaps that's because they have 75
percent market share in the united
states 95 percent in the united kingdom
two of the most important ebook markets
in the world it's impossible for anyone
else to really make money in those
countries so what's actually the deal
well amazon was first to market out of
these two companies in 2007 Cobell
entered the e-reader arena a few years
later they both have many different
readers that they release on a yearly
basis but Kobo has the innovative edge
that's because they focus laser Li Rd
readers and selling ebooks and now
audiobooks whereas Amazon there have
their hands in a lot of different cookie
jars it's not just EU eaters anymore
it's fire tablets Alexa voice assistant
driven boxes it's fire TV it's a lot of
different things it's whole foods
so Amazon isn't just focused on Kindle
anymore because they don't have to be
the the leading jia got the people to
beat so Kobo has to be the scrappy
innovator in order to proceed so how did
it get to be this way Amazon has done a
few innovations over the years they were
the first to offer capacitive page turn
buttons on that Kindle voyage and the
Kindle Oasis which had a built-in
battery cover on a software level they
implemented the fast page turn engine on
most Kindle e-readers and leverage their
comixology and Goodreads acquisitions
for their e-readers so they used guided
view technology from comiXology and they
have the Goodreads social network that
are on all Kindles they have they're the
only company that really deals with
overdrive so you can visit any library's
website use overdrive and use the Sena
can send a Kindle functionality which is
very useful Amazon was also the first
company to offer an unlimited reading
program where you pay a small monthly
fee to read a certain number of titles
Kobo also has a program but it's only
available in the Netherlands Kobo on the
other hand
released a series of waterproof
e-readers that customers have gravitated
towards it allows them to really
basically just read in the bathtub of
the beach cobos also been a company that
has also bucked the trend at for readers
they did a Kobo mini which was five
inches a number of years ago they've
done anything between six and a half six
point eight inches to the Kobo or r1
which is seven point eight inches they
were not they were the first company to
offer an RGB lighting system with the
Kobo aura widen that allows you to have
different colors on the screen to
eliminate the the luminosity of the
bright white light it allows you to
basically read easier at night they also
are the only e-reader that you could
actually browse ebooks from your local
library on and borrow them right on the
e-reader Kindle doesn't even have that
so I really kind of think that one of
the big advantages that Kobo's had is
that they have established relationships
with companies that are going bankrupt
so sony used to sell eve eaters they had
a sony reader store millions of
customers they closed down everyone was
switched to Kobo so Amazon's basically
to spread their to innovate anymore
they're a geography spread out lab 26 is
their Rd arm it's based in California
all them Amazon executives and
everything like that are located in
Seattle Cobras based in Toronto and
everyone's in Toronto everyone who is
doing software design eReader hardware
design ebook store UI layout they're
sitting side by side in a common office
so it's easier to innovate if everyone
around you is working on the same thing
whereas Amazon just spread out all over
the place so it's almost impossible for
Amazon to innovate anymore and that
leaves Kobo as the lone innovator and
that's why Kobo is better than Amazon
what do you guys think do you agree with
my thesis do disagree drop a comment
below I'd love to hear your opinions on
Amazon's innovations versus Cobos
innovation maybe looking at some of the
reasons I cited or some of the reasons
from your
life experiences for gdb recommends
Michael and everyone have a nice day
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