- Hi this is Dan Lok.
Are you thinking of using videos to grow your business
to market your products and services?
Maybe you're looking for ways to gain more subscribers
and gain more views.
Or maybe you're kinda on the fence
and you wanna try video marketing,
but not sure how to get started.
What you're about to see is a special, exclusive workshop
they have conducted with some of my superstar mentees.
Now these are the exact strategies that I have used
to grow my channel to hundreds subscribers,
to thousands of subscribers,
to tens of thousands of subscribers,
to now, hundreds of thousands of subscribers.
So, these are very proven strategies.
And this is only one video of the entire series.
So make sure you click on that "i" button
and click on the playlist.
Check that out so you don't miss the before and after,
and watch the entire playlist.
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and you wonder who is this Dan Lok guy,
click on the subscribe button below
and make sure you subscribe to my channel.
Every single day I upload video to my channel for you.
And you can see we have hundreds of thousands of people
watching my video, and they enjoy the content very much.
I think if you deep-dive into my content,
you'll also get a lot of value from it.
With that said, let's dive right into it.
- I wanna go into the "why" of paid advertising.
We talked about in the beginning starting with "why",
and when you start with "why" with paid advertising,
we're gonna go into something that's really important.
I want you guys to write this down.
(epic music) - [Narrator] The king
of high ticket sales.
World's highest paid consultant.
Media celebrity.
Multi-millionaire entrepreneur.
Acclaimed TEDx speaker.
International best-selling author.
Dan Lok.
- Where target audience focus goes, where?
(audience answers)
Exactly.
Focus goes, YouTube ads will show,
and subscribers, influences, and money flows.
These types of things are very important.
I'm gonna read this one more time
so you really get this down,
'cause this is really important,
and if you're gonna do paid advertising,
you really really need to understand this.
Where target audience focus goes,
YouTube ads will show,
subscribers, influence, and money flows.
This is super important through your whole process
as you do these things, whether you do it yourself
or whether you use Tube Your Own Horn services,
doesn't matter, we wanna make sure
that you understand this process
as you do this as a serious business owner.
Now, some of you probably have some, maybe, concerns with,
or certain questions about YouTube paid advertising,
things like that, when it comes to doing it.
I'm gonna share those things with you as well.
Regardless of your budget,
regardless of where you're at in your business
or your goals, you need to understand
that YouTube ads are actually affordable.
Yes, they are affordable.
You do not have to be
some huge multi-million dollar business
or corporation to do this.
We know people that are just starting out as entrepreneurs
that are getting into paid advertising.
We know people that are like,
"You know what, I can't afford TV, but, you know,
"I see that a lot of my competition is spending so much
"on paid advertising on TV and they're getting so-so ROI",
but wouldn't it be awesome if you wanted to take
and beat them to their game,
and get onto YouTube PPC advertising.
That is where more people are going right now,
and you will see that over time
as I share some more things in my slides here.
Online videos are actually crushing TV ads.
That is huge.
That is very powerful.
This is from multiple sources,
this isn't just me saying this or from my own experience,
it is true when you see when a lot of people
are putting their focus elsewhere,
as you see a lot of things changing.
You even see it with industries
when it comes to buying online.
If you go into retail stores
and then you also go online for Amazon,
do you know that back in the day,
Amazon was this little small company,
and now it's like, multi-billion company,
and you see all these other companies
that used to be the multi-billion companies,
and now they're getting into single digit billions.
It's the same thing that's happening
with YouTube advertising and YouTube video channels
and going crazy with all these different companies
are going to YouTube influencers and advertisers
to take that to the next level,
and a lot more people are shifting away
and going towards this platform
to really get to the customers, the prospects, no matter--
And so, next thing, is,
I really want you guys to remember this statement as well.
Serious business owners want, what?
Certainty and scalability,
that is why you want paid advertising with YouTube.
There's a lot of things I'm gonna share
with the YouTube PPC advertising
that is gonna help you understand,
compared to the other things that are out there
for paid advertising as well.
Now, I wanna ask you guys,
how many of you watch more YouTube videos online than TV?
Yes? Yes?
Okay, awesome.
Because you know that's where things are going.
You know that's so easy to watch that
from that little small device
called the iPhone or the Android phone, right?
So easy, you don't have to go flick on the TV.
I bet a lot of your TVs are starting
to collect a little more dust, or, if it isn't,
you've got it streaming from YouTube, right?
And so that's where it goes into the next part,
where people are gonna get scared.
Your competition's gonna get scared
and they probably already are
when they see what's really going on with YouTube.
This is a powerful picture.
You wanna know why?
Because with YouTube advertising,
you've got your competitors that are scared
if you're doing that, you've got fading ad methods
that are getting outdated, you've got TV companies
that are still thinking that they're the stuff
and that they're still the wave of the future.
YouTube advertising is the shark in the water,
and when you are doing
the YouTube PPC stuff with advertising,
you have the blue ocean.
Little theory about the blue ocean thing here,
just if you don't know,
is the red ocean is a lot of people are doing Facebook ads,
that's the hot thing.
A lot of people are doing that stuff, and check this out,
with Facebook ads,
if you got a lot of competition over there,
but then you got a under-used platform,
or underestimated platform over here on YouTube,
guess what's happening?
You got the shark that's sneaking up in the water
on the scared people who are all rushing around here.
You've got that blue ocean.
You've got another set of huge audience
of everybody who's paying attention to those YouTube videos
and your ads are in front of them
while everybody else is worrying about
how they can get their attention on Facebook.
Tons of ADD on Facebook, but with YouTube,
you can get in their face a lot faster
in really clever ways, and so that's why
a lot of people can be scared
when they see something like this.
Now, what is it like with YouTube advertisement?
We talked about the "why", now let's talk about the "what".
Okay, so, this something you really want to pay attention to
in this work-flow here, when you are thinking about
what we talked about earlier,
where target audience focus goes, YouTube ads will show, so,
here's your target audience focusing on YouTube ads,
and channels and videos and value content, right?
And then, what's happening is,
you, who are the coaches, or the business owners,
or the realtors or entrepreneurs,
or whether you're using us with Tube Your Own Horn,
regardless, you're putting out those value ads
that are made specifically for your target audience.
Not everybody.
Your right correct target audience,
which is your ideal consumer.
And then what happens is
if their focus is on YouTube channels,
and your ads are on YouTube channels done the right way,
what's gonna happen is the consumer money flows to you.
So that's really important to know,
that your influence is growing.
Your subscribers are growing
because you're giving them that value.
You're being consistent and you're giving them things
that are gonna take the right actions
and you're getting their attention.
So now, we talked about those things,
what about the what is it like, what the ad looks like?
Well, here's some of the ads.
You probably already know what they look like,
but if you don't,
here's some quick awesome education for you.
This is what we call in the YouTube advertising world
called TrueView discovery ads.
With TrueView discovery ads, there's different types.
There's search results page, there's watch page,
and then there's homepage.
Now, whether this is on a phone,
or your desktop computer, doesn't matter,
they're very similar on how they're viewed on here.
So, if I'm in the search results
and I go to search for "Vancouver Entrepreneurs Group",
and I put that in the search results,
and then I see this beautiful little ad
with Dan Lok's face that comes up, and right next to it
it's got some awesome, catchy, psychological headlines
and some call to actions for you to take a look at that ad,
and that's gonna get you to click on it
versus all these other people
that might have their videos here.
So regardless of how long
these other people's videos have been here,
Dan Lok's ad is up at the top.
He dominates. He's on top.
Regardless of how much work these other people put in,
how many videos they put out,
hi stuff is gonna go up at the top.
That's pretty powerful.
If you are on the watch page of a video,
and you see a little ad right below it,
that can interrupt you as well, in a good way,
if it's done right.
Same thing if you're on a home page,
you check in, you're like, "Hey,
"I'm gonna go check what's interesting
"to check out on YouTube."
You're gonna go check out that funny video,
or you wanna look for some business stuff,
you can see that ad as well.
We're gonna go into some of the
psychological stuff of ads pretty soon here,
but I wanted to make sure that you guys understand that.
Now, another thing about this with TrueView discovery ads,
that you really need to understand,
that word, TrueView, means there's some ways
that you can actually save money with advertising
compared to a lot of other ads where you put out the ad,
let's say you do a TV ad or a certain type of Facebook ad,
and you put out the money for a certain amount,
and regardless of certain people that saw it,
you're getting charged money on that TV ad,
or that magazine ad that you put out
regardless of how many people read it or look at it
or if they throw it away.
With this, if somebody goes here
and they don't click on that, you don't get charged.
If they click on that,
and then they watch the video for a few seconds,
and if they don't press the skip button for example,
I'm just giving you an example,
or if they watch a certain amount,
you're going to have a situation where
depending on what they did,
if they watched it for more than 30 seconds
and they don't press skip, you will get charged
because that means they're interested.
But if they watch less than that 30 seconds,
you just got free advertising, my friend.
That's like a little rainbow or a little happy Care Bears
or happy and shining, they're excited,
and they're like, "Aw yeah, free ads, free branding,
"that's what I'm talking about."
This is good stuff.
You guys gotta see where you're getting this benefit going
where you're just like, "Oh my gosh, I have a way to get
"free brand exposure."
Regardless if you are doing some things with
not getting certain, enough results yet
because you just started the ad
or you're learning how to do it.
You're still getting a cool way to get that
and still be seen at the top of the search results
or watch page or home page, right?
So that's pretty powerful stuff.
Now, with these different ads, you can do different things.
This one's more of a keyword focus type ad over here.
So, let's say you wanna have a keyword ad
and you wanna put in all these types of long tail keywords
or short tail keywords, what that means,
and Deewon's gonna go into that,
I know Desmond's gonna go into that
with some handouts later on,
but I will share with you that it's really important
that you focus on when you're putting together keywords,
you really need to think about your target audience
and what their types of things they're looking for
in related to your niche or your business
or whatever you do in your industry.
And so, for example, with Dan Lok for example,
he runs Vancouver's Entrepreneur Group, right?
He also does things related to other people out there
that are industry influencers,
like Grant Cardone, or Gary Vaynerchuk, things like that.
So if I have these different keywords in there,
and I have those in there,
and people are looking up those exact search terms in there,
that ad comes up here,
depending if I've put the right amount
of bid pricing on it for this particular ad, for example.
That's pretty powerful where, if they put in that exact one,
and you do it right,
where we show those things over time here,
you're gonna see how your ad is performing
on that particular keyword,
or each of the keywords that you have in there,
which is really awesome.
How would it be to have all these keywords,
and now people just find you based off your keywords.
That's some serious target audience right there.
(epic music) - So,
what have you learned from my talk?
And how does it apply to you,
and how do you take direct action?
Comment below and let me know.
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