- Instagram is one of the biggest
and baddest social media networks on the market right now.
With over one billion active monthly users
and 25 million active business accounts,
it's clear they're not going anywhere anytime soon.
That's why in this video,
we're covering 10 Instagram marketing strategies
for small business so you can better use the platform
to connect and convert your ideal customer and client.
Let's get to it.
(upbeat rock music)
Hey there my name is Adam Erhart,
Modern Marketing Strategist,
and welcome to the Modern Marketing Show
where we help you make marketing that matters.
So if you're interested in learning about the latest
and greatest marketing strategies, tools, tips, tricks,
and tactics, well, you may wanna consider subscribing.
Alright so seeing as you're here now watching this video,
it means you already understand the power
and the influence that Instagram
has had on the market in general.
So rather than drone on and on about things
you already know, let's dive right into the tips,
starting with number one, optimize your bio.
The very first thing you wanna do on Instagram
whether you're just getting started
or whether you're looking to take your account
to the next level is to really fully optimize your bio
by describing accurately, clearly and concisely
what you do and who you do it for.
This is also your opportunity
to talk about why you're worth following.
After all, what you do and who you do it for
is one part of the puzzle but why is your account
worth someone's attention and time?
Of course, if you've got them there,
you've compelled them with what you do
and who you do it for and why you're worth following,
well then obviously you're gonna wanna follow this up
with an effective call to action
leading them somewhere to get them off the site
and to basically try to build your network some other way.
A perfect example here is offering
some kind of freebie or guide or lead magnet
and making sure to link that up using the link in your bio.
A really important note is to obviously make sure
that whatever place you're sending them off Instagram
is mobile optimized because almost all of Instagram
takes place on a mobile device.
So the last thing you wanna do is send them
to some ugly website that doesn't work when they get there.
Also, bonus points if you're using a link tracker
like Bitly which is going to enable you to see
just how many people are clicking the link
and ending up where you want them to go.
Alright, tip number two is to make sure
to have a brand plan.
The three words that can help you build
an effective brand plan are consistency,
clarity and congruence.
Consistency means that you're applying a regular schedule,
meaning you're posting regularly,
you're checking in regularly, responding to comments
and responding to DMs on a regular and consistent schedule.
All of which help prove
that you're a reliable and trustworthy brand.
Clarity is all about what you're about,
your style and what you do and making sure
that is really clear exactly what you do,
who you do it for, why you're worth following
like we already covered,
but also the theme and the tone and the style
across your entire account.
Confusing someone is one of the quickest ways
to lose them no matter what we're talking about.
Lastly, we have congruence.
Again, this kind of marries the consistency
and the clarity by making sure that what you do,
what you talk about, what you post and all the images
all really work together and all really follow
the same line and the same theme, again,
making sure that we avoid confusing anyone
about you and about what you're about.
Tip number three is to leverage both feed and stories
in your Instagram marketing plan.
The way that I like to think about it
is feed, real good, and stories, real time.
Meaning that you wanna make sure that you've curated
and created your absolute best content
in your feed so that you're really portraying
your best brand image possible
and putting your best foot forward
and then using stories to show things in real time,
live action as they happen.
If you're running Instagram ads,
which we're gonna talk about in just a minute,
well, then you can leverage both feeds and stories
and see which one provides the better
return on investment for you and your business.
Our next tip is to use hashtags.
Now I'm sorry that I even need to say this
but it's just so important and so many people
are still missing the boat here in leveraging
and using them across all of their posts.
And it's so important because this is how people
are going to be finding you and your content.
Now there's three tips I have when it comes to hashtags
to really help to elevate your game
and get more bank for your buck.
The first of which is that you need to do #research,
meaning, you've gotta go out there
and find out what other influencers in your space are using,
what the top brands are using
and what your competitors are using
in order to attract and build an audience.
Also, most importantly, you need to find out
the hashtags that your ideal target market are using
because these are the people
that you're actually trying to show up for.
The next tip is that even though you've done your research
and you've got a kind of a stock pile of hashtags
ready to go, you wanna vary them up over time
so that you can continue showing up
in front of new and varied audiences
by using a variety of different hashtags.
If you stick to the same hashtag, time and time again,
over time all that's really gonna happen
is you're gonna show up in front of the same people
again and again so your account is gonna stagnate
and not grow as much as it could by varying the people
that you're trying to reach.
My final tip when it comes to hashtags
is to make sure to use the keyword shortcut
inside your phone which is gonna make it a lot easier
to pop them up quickly rather than having
to hand type out each and every single one
which can be incredibly time-consuming and laborious.
My next tip is to make sure
to leverage a micro-influencer strategy.
Now I know you've heard of influencer marketing
where celebrities and people with large accounts
go out there and get paid in order to promote a product
on their feed but there's a sub-segment
of this massive industry known as micro-influencers
and this is where I'd recommend
you really wanna start diving into.
What micro-influencers are are essentially
really niche-specific businesses or people
with tiny audiences of the exact perfect people
that you're trying to reach.
By going after them, you're able to often
get incredibly cost effective placements and postings
for really pennies on the dollar
and reach exactly who you're trying to reach.
But of course, finding the right micro-influencer
is gonna take a little bit of digging
and a little bit of research.
Still, well worth the effort.
If you're totally new to influencer marketing,
well, I'll make sure to link up a video
in the description below as well as in the cards
which will walk you through
my influencer marketing outreach strategy.
Really recommend you check it out.
My next tip is to make sure
to leverage user generated content.
Leveraging user generated content
is a fantastic way to build brand loyalty,
build engagement with your tribe
and also take a little bit of the load off your plate
when it comes to creating content.
Fortunately, generating user generated content,
well, that's a bit of a mouthful,
well, it's easier than you might think.
All you really need to do is ask for it
and probably one of the best and easiest ways to do this
is by using a submissions page right on your website
which you can direct people to.
People submit content, you review it
and you post it and give them a shout out,
and that's really it.
My next tip is to understand that timing matters a lot.
Now a quick Google search is gonna give you
a number of different relevant and up-to-date statistics
around the optimal posting frequency,
the optimal time of day, and the optimal days of the week
in order to post depending on your brand,
or your business, or your market, or your industry,
or any of those factors.
But there are some general guidelines
that are working at least right now.
For starters, posting one to two times a day
seems to be best with three on the upper end.
Eight to nine a.m., five p.m., and two a.m.
seem to be the best times to post
and if you're just gonna be posting twice,
well, around eight or nine a.m. and two a.m. surprisingly
actually works out pretty well.
And if you happen to be posting videos,
which you should, well, nine p.m. seems to be the best time.
Basically, you wanna be posting
outside of regular business hours.
If you're a national or international brand,
these times are based on Eastern Standard Time
but you may wanna vary it for your specific market,
especially if you're located on the West Coast.
As for which days of the week,
well, Monday and Thursdays seem to provide
the best results, and Sunday the absolute worst.
Again, one of the things you're gonna wanna do here
is some active market research,
meaning, follow your industry leaders,
follow what your competitors
and other leaders in the space are doing
and model it after them and then of course,
track and check and test and re-test over time
in order to find the right frequency
and timings for you and your business.
My next tip is to really understand demographic details.
First, the obvious stuff.
61% of Instagram users are under the age of 31,
69% under the age of 35.
There's about 7% more females than males,
this number has been changing rapidly year over year,
but older demographics and younger demographics
are both still on the platform
and those markets are growing quickly.
So one of the most important things you can do
in your business whether we're talking about Instagram
or marketing in general, is really clearly dial in
who your exact ideal target market is,
what are their pains and their problems
and their frustrations as well as their dreams
and wants and desires,
and how can you put your message in front of them
in the best way and in the best place possible?
It may very well be Instagram or it could be Instagram
and something else, or maybe just something else.
But the only way to know that
is to really dive into your ideal target market
and who you're trying to serve.
Alright, moving right along to our next tip,
paid promotions.
My advice here is pretty straightforward.
If you've got a business and you wanna generate more leads,
customers and sales, well, you're gonna wanna leverage
the incredible power of Instagram ads.
This does a couple really cool things for your business.
The first of which is that it allows you
to keep your organic feed free from all promotions
because you're gonna be able to supplement that
with paid advertising.
The second thing is that understanding
that Instagram ads are one of the most powerful
advertising tools available today,
namely because they're owned by Facebook ads
which as we all know has one of the most powerful
advertising algorithms available,
allowing you to pinpoint your exact ideal target market
and put your message directly in front of them.
If you've got a business that's trying to generate
more leads, customers, and sales,
you should be using Instagram ads, end of story.
Our next tip is to leverage Instagram DM.
Direct messages are a fantastic way to build connections,
outreach, network,
and connect with other people just like you.
The key with Instagram direct messages
and basically all networking
is you need to lead with value,
meaning, you've gotta go out there and find out
a little bit about the person
and how you can help to serve them
with no intention of getting anything in return.
That's what ads are for.
So make a connection, seek to understand them first
and really build that relationship
and the last thing you wanna do is spam someone.
Terrible for business.
Alright so if you're interested in generating more leads,
customers, and sales for your business using Instagram,
the next step is gonna be to check out the video I post here
called Instagram Advertising Tutorial
which is gonna walk you through the exact strategy
we use inside the agency for all of our clients.
Really get you off to a good start.
So make sure to check that video right after this
and if you enjoyed the video,
make sure to give it a thumbs up, subscribe to the channel
and say hello in the comments section below.
Thanks so much for watching and I'll catch you next time
on the Modern Marketing Show.
(upbeat rock music)