(upbeat music)
- Starting SEO isn't that hard, but it is important.
You could be missing out on a ton of traffic without it
which means fewer leads and less revenue for your business.
I'm Kristen Lebeau
and I'm a Senior Internet Marketing Team Lead at WEBFX.
Before you do anything to your website
or get started on your SEO strategy
you'll first wanna start with an SEO audit.
The reason that you wanna do this
is because you wanna actually identify
the areas of opportunity that your website has.
There are a lot of key items that we can check out
to see what needs to be improved
what needs to be focused on
and where to really start with your SEO work.
There are couple options when you're choosing
how to complete an SEO strategy.
So, some companies choose to do SEO in-house
and other companies choose to work
with an agency Like WEBFX.
There are pros and cons of both in-house
and working with an agency.
Some of the pros of having an in-house strategy
is that it's 100% in your control
so, there's someone at your company
who is seeing that strategy through from start to finish
so, you can have whatever level of involvement
that you'd like to with a campaign
since that resource is internal.
If SEO is going really well and you decide
you wanna start a pay-per-click campaign
or start some conversion rate optimization
that's something that you can do with that same person
that you were using for SEO.
There are a ton of benefits to working
with an agency as well.
One of the biggest ones is that you'll have access
to an entire team of subject matter experts and team members
with different experience.
So, at WEBFX, for example
we have over 100 subject matter experts.
We have designers, developers, social media team members
pretty much anything under the sun
to compliment a full strategy
and get a ton of expertise for your campaign.
There are also cost savings
since you're not paying an employee
or a group of employees a full-time salary
you're only instead choosing to spend the investment level
that you feel comfortable with
while working with the agency.
Working with an agency also is a huge time-saver.
So, the agency can run with the whole strategy.
You can be as involved or as uninvolved as you want to be
and know that a subject matter expert
is seeing your campaign through and putting together
a solid strategy for you.
Choosing the right agency is important.
One of the things that you'll wanna look for
when choosing an agency
is of course the proof in the pudding.
Does the website have case studies
of great results that they've driven in your industry
or in similar industries?
Do they have a lot of testimonials
from happy clients, referrals?
If a website or an agency doesn't have this on their site
then they probably don't have as happy of clients.
The other thing you're gonna wanna look for
is just how much the agency
puts a focus on transparency and communication.
There are definitely scenarios where agencies
will not communicate as much about what they're doing
or what's going on behind the scenes
at WEBFX we always are 100% transparent
about our strategies and what we have going on.
That's something that's really important so that you know
that you can trust what's going on with your website.
You'll also wanna take a look at the contract
and what the deliverables are.
If they're very vague or you don't really understand them
make sure to ask the person who you're working with.
You wanna know ultimately what you're getting
with the contract that you've signed
to know that it's the right fit for your business.
When you start an SEO project with WEBFX
your internet marketer will start by doing
what's called a website analysis.
This is almost an audit of sorts
where you can see opportunities for improvement
in the technical site code
and opportunities for optimization.
After we've identified the biggest win improvements
we'll then do keyword research.
The keywords will be compiled
by using a number of tools on our end
and identifying exactly how users
are searching for the services
or the products that you offer.
Once we have that keyword foundation
and the website analysis foundation
we'll begin to optimize the website
doing things like content writing, title tags
meta descriptions and more to make sure
that your site has the opportunity
to show up in the search results above your competitors.
When you're tracking your website's results
the number one tool that you'll wanna use
is Google Analytics.
Google Analytics can tell you everything
about the users on the site
from where they come from, how long they stay
what pages they're looking at, how many times they visit
and most importantly, whether or not they're actually taking
the action you want them to
which usually would be contacting you or making a purchase.
We also have marketing cloud effects software at WEBFX
that can give you more information into the leads
that you're driving
the companies that are visiting your website
and even the people who were calling you
after seeing your website.
When you're tracking the success of your SEO campaign
there are a few key metrics that you wanna look at.
First and foremost, you wanna see the traffic
that's coming in, are more people finding you?
How were they finding you?
What pages are they coming in on?
Another key metric is just the engagement.
So, how long are people staying on the site
and what pages are they visiting?
The most important metric, however
is the amount of leads that you're getting.
So, check out things like contact form submissions
newsletter signups, ebook downloads
anything that's important to you for your customers
to take action with on the site
that's the number one thing you wanna track to find success.
Check out our SEO guide for marketing managers
or contact us to learn more about
how WEBFX can help you with SEO for your business.