- Want to learn more about turning viewers into subscribers?
Keep on watching.
(light music)
When it comes to YouTube, many creators are always looking
for a way to find more subscribers.
What they fail to recognize though, is that
a lot of the time, what they need to do is focus on
the people who are watching their videos
but are not yet subscribed.
And in most cases it can take more exposures
to a certain creator before they will finally commit
and hit that subscribe button.
In fact, in our own analytics, it shows that only about
20% of our viewers are actually subscribed to us.
So if you're not subscribed yet, hit that button down below.
Now, when you're evaluating the relationship between creator
and the viewer you're going to see a few different things
come into play.
One of the key things that we need to focus on as creators
is making sure that we have a know, like and trust factor
with our audience.
So what does that mean?
Much like you wouldn't go on a blind date and then expect
to get married after that very first encounter,
we need to give our audience a little bit of time to warm up
to us and know us and like us.
So there's a few things that we can do to build and foster
that relationship with viewers old and new alike
so that they are then convinced to want to hit
that subscribe button.
One way to build trust with your audience is to actually
talk about things that are exciting to you.
People can definitely tell if you're putting on a show
or you're not really interested in the topic
that you're talking about.
So making sure that you're making content that is actually
true to who you are and what you like to talk about
can be such an important factor.
And when you make videos that resonate with people
on a personal level, they want to hit that button
and subscribe to you so they can continue to follow along
with the journey because they're interested
in the same topics.
Now when you're making videos online,
it's always fun to be clever, but what's actually better
than being clever is being very clear.
When you are transparent with what you want
from your audience, whether that is to like your video
or to subscribe to you, make sure that you tell them
what it is that you want and you don't actually play
the games and worst yet list seven things to do.
I want you to like this video and hit that bell
and subscribe and turn on notifications and stand up
and sit down and raise your hand up and then yell, woo-hoo.
Are you confused yet?
Because you're like, I don't know what you want me
to actually do.
Pick one thing, have it be a simple call to action,
don't confuse people.
More often than not a confused audience does nothing.
Now another thing that can go a very long way in helping
to strengthen the relationship you have with your audience
and get them to hit the subscribe button and be invested
in you is of course, to respond to as many comments
as you can and in a timely manner.
If someone has the time out of their day to respond
to a comment on a video that you've made
absolutely it is worth your while to spend time
responding to those comments as quickly as possible
with an insightful answer, perhaps even a question
so it encourages them to write something back in response.
But acknowledging them and actually strengthening
that relationship will definitely go a long way.
Even if you only have a limited amount of time
to respond to YouTube comments, one way to fly through them
and answer more in the same amount of time is by using
TubeBuddy's canned responses, especially for those times
when you have commonly-asked questions that you get
again and again, you can save these responses
as a canned response and simply start your comment
with them and then you can always pepper in
some personal comment as a extra touch.
And one awesome benefit of using the TubeBuddy
mobile app, you still have access to all of the same
canned responses from the browser version
which is amazing because YouTube studio app does not
have that and is such a great way to make sure
that you direct people sometimes to another video,
sometimes to a playlist or sometimes an answer
to a frequently-asked question.
Now we recently made a video about YouTube Analytics
for beginners and where to get started
when you're a little confused.
So if you missed that video, I'm gonna link it up here
in the card so you can take a look at that.
One of the things though that you can look at
with your analytics is, What time are your viewers online?
And use that information to post videos where the majority
of them will be online.
One thing that you can also do to build your credibility
as well as your watch time is to direct people
to a similar type of videos after they have completed
a video of a certain type of subject.
By building up more credibility or making yourself
a subject matter expert on a particular type of topic
and increasing your trust level, that can also increase
the level and likelihood of someone hitting
the subscribe button to you on your channel.
Something that you can do to personalize yourself in the way
of your viewers' eyes is to actually let them have
an inside glimpse into your life.
Whether that's just some funny jokes, inside stories,
bloopers from your own videos.
As long as it doesn't get in the way of the delivery of what
it is that your video is promising them and is thrown in
as a bonus, it can go a long way in building
your relationship with your viewers.
Question of the day, How many videos do you typically watch
from a creator before you decide to hit
the subscribe button and what was it
that tipped you over the edge/
Comment down below.
An exciting and new update from YouTube themselves,
they are rolling out and expanding the use
of the community tab on channels that have more
than 500 subscribers.
So if this is you, congratulations, and you should
absolutely be using the community tab to connect
and communicate with your audience.
You could be using polls, you could be asking questions,
you could be promoting your latest videos.
You should really use this tab to communicate and build
and foster that relationship with your viewers,
especially if you're not posting content very frequently,
you can always post in your community tab and keep
up to date with your audience.
I hope this video has given you a few ways to focus
on turning your existing viewers into future subscribers.
Thank you so much for tuning in.
We'll see you next time, TubeBuddies, bye.