mike i got it i got it i turned it on okay bye happy monday to everybody okay let me start
over so what i am uh talking about today is why many failures are better than one quick win okay
first of all make sure you're subscribed to the youtube channel and also clicking on the bell so
you get notified when new videos come on reason being because quite frankly i just give away a
bunch of stuff i give away a bunch of knowledge i give away a bunch of stuff that has worked for me
and a good perspective as you're running into your business as you're starting to build your business
i've got years of perspective you guys years of perspective of what doesn't work and what
does work and why and then also the changing ecosystem right with marketing and with building
your business in a way that isn't salesy sleazy and weird so hi martha that's what i'm about okay
so i also make sure that you are subscribed to the youtube channel because we give something away
every week right one person that is both subscribed to the youtube channel comments
on youtube videos and also shares the youtube videos and tags me in it one person every week
is gonna win something so there's that too so that ain't bad guys let me go ahead and
get out of here let me say hello to some of you guys and at the beginning i'm seeing that
you're not hearing me and i'm so sorry for that that i had the case of the mondays turned on one
thing didn't turn on the other so there was that michelle good morning juliet good morning
judith can't hear you will in a second the lady thanks oh my gosh of course faith thank you
crystal good morning so happy to catch you live love how mike is always right there he's always
he's johnny on the spot johnny on the spot angela good morning
kitty lynn thought i was doing something on my end man i'm sorry you guys i always do that to people
take two take two brit good morning happy monday happy monday good morning to all of you guys let's
go ahead and get into it so the reason why i say that many failures are better than one quick win
is because oftentimes a quick win is actually well here let's talk about my failures you guys
want to talk about my failures for a second let's let's start off with a quick story
take a drink of coffee and set it down my failures my failures are massive right i own my failures
i actually kind of enjoy my failures and i look back on them and i'm like yeah
you created that girl right created that girl that we get to see now so failures look like
well being in the wrong jobs and stuff like that okay those are some failures but business failures
looked like uh we had a um a digital well we were building websites at one point in
the very beginning that wasn't a failure it just didn't we didn't we didn't nurture it to take off
and then we had in a magazine a shelter animal magazine which we created to be able to bring
illumination to the fact that there were shelter animals in the area gave them a story people would
adopt the animals based on the story that whole thing that wasn't even a failure it just was break
even which doesn't i mean you're not building a business on a break even model and it was taking
too much energy to put into it for a break even model so we were kind of driving ourselves crazy
so that was that was another one that could be a failure because it didn't
you know make profit we'll say that and then but hey what we gained from that
was now mike first of all i gained the fact that i can write i didn't know i was a good writer before
that i would write the articles in the magazine and of course mike was like oh those are awesome
you're a great writer because he speaks life that's what he does right and i was like oh okay
and then i just kept writing right and so that was where i found out that i was a writer and
number two that's where mike really cut his teeth on on his graphic design so now he's in
what people would call god mode in adobe so he taught himself how to do all of that stuff and
it was all by necessity because it was he and i running that magazine just he and i we created a
magazine we got advertisers we even got godaddy to advertise in it for like six months or something
like that they had the back cover so that that was like a massive thing to be able to get
advertisers and to do this whole magazine thing the writing and the creating of it like all of it
it was crazy but it also gave us a working knowledge of what that industry is like
and so there was that and that was a failure but look at what we got out of it
right and then we went into what did we go into at that point we went into opening our actual digital
marketing agency and that was from that was born out of okay here's this magazine model but we
really want to be able to help the customers better like the people that are paying for ads
because you can't really track a lot of data from magazine ads unless somebody's using a coupon code
or something like that but you're not able to to track a lot of data that's coming from that
so you don't really know who it's going in front of and you don't really know the conversion
of what that is and from a marketer's standpoint that's like really need those numbers you know so
then we started our own digital marketing agency and we're like okay we're going to
be able to track this stuff now now it's not just you know the ambiguous data ambiguous like just
billboard stuff but it's it's data i can see who clicks on something i can see who converts right
i can see whether something's working or if it's not working and so that was that was born out of
out of the the magazine which looked like a failure we also had a dog walking company
and we still do technically it's just mike's mom runs it but that
was born out of mike just making a website one day and then he liked the website and he made a
website for dog walkers he was just practicing and then he liked the website so much he's like
why didn't i just start this company hey we're the creatures this is just how we roll okay we have
fun we have fun with it and so then we started that company and then mike was fully booked for
like eons and then eventually we're like well this isn't really scalable with the
prices that we had anyway and so his mom does it for extra money and uh and then we don't
what that moved into was also that also siphoned into the digital marketing agency
because not only are we good with magazines and prints the creatures are also now good with with
websites but also service based businesses we know how to get people to service based businesses
right because we've done it and so then we uh created that digital marketing agency and that
agency model helped so many companies and then from that agency model is where we have moved into
and we're going back to the agency model that's going to be like a resurgence of our agency model
again by the way wink wink nudge that's coming but the the uh the agency model then moved into
a teaching and a coaching model so i would be able to teach people how to do this stuff right because
that's how i could just run an agency forever and ever amen i would be fine just running an agency
forever and people would come to me and we would we would service them and all of that stuff right
but it costs a certain amount to be able to do that because there's overhead well then what
if i turn around and i say well let me teach you let me show you how to do it and all of a sudden
now we've got the ripple effect now we change the entire world which is our goal right so that
those looked like failures could have looked like failures but instead what we did is we gleaned
something from every single one of those pieces we made sure we were always in a growth mindset
and that we weren't letting something just die and being mad about it but we were saying okay
we're on to the next step now right this was a step in the process and as we're stepping through
we're gleaning what we need to glean and remember this that's not always just about business
sometimes it's about the place that you work maybe you're nine to five where you work you're
gleaning what you need to glean from that process so i worked for a really large tech company right
and i worked with people small business owners so i would talk to tens of thousands of small
business owners all the time all the while i'm paying attention i'm very present in the moment
that i'm spending with them on the phone as i'm talking to them and i'm i'm matching them
up with products from the tech company that we would be able to help serve them right
well i'm also paying attention i didn't know this was going to be my life 10 years from then
i didn't know that but i i was paying attention to what are their problems what is going on in their
world what is hard for them to understand about what's going on here and so i picked that up along
the way and it was all because i was so present and actually caring and paying attention to the
people i was talking to and so then i brought that with me listen i know what the issues are
and so now i can help satisfy the problems that people had right it's as easy as that
so what my challenge to you right now is to pay attention no matter where you're at
in your business in your journey a lot of people they get so stuck on the end goal that they're
that they completely devalue where they sit today or they devalue where they sat before right i mean
there's even value in me as an alcoholic losing my job as a bartender there's value there right
so there's value in everything that we've been through it's our job to understand what that value
is and carry it forward this is a growth mindset right guys this is how we're able to be used in
this world is by understanding the value of what we of what we went through okay now let's also
kind of do one of these and say okay well martha i hear that part now what why is a quick win so bad
i say congratulations to everybody with a quick win the first time you tried something you just
nailed it so i'm going to say congratulations to that .0006 of the people that happened to
it doesn't happen to people okay and if it does they have not gone through all of these growth
things these steps they haven't gone through all of that so they really don't even know how the
quick win happened right they could say well i did this and i did that and i did this and
okay well there it is there's my quick win okay that might be duplicable duplicatable it might be
but chances are very good it's not because chances are there's actually a lot more to it they can't
recognize and they don't realize okay so if we've gone through many failures if we've gone through a
lot of growth before we get to a win you are able to speak on that and you know i know it wasn't
this because i did this before i know it wasn't this because i had done that before it was this
this was the difference because you can you can you can point out a difference so much more easily
and you can own that win so much more easily whenever you have growth behind it
okay so this is why i'm saying that many failures leading to a win
is better than just a quick win there's another thing to be said about the mindset of a quick win
the mindset of a quick win you're going to so it's like that lottery thing i talk about it
every once in a while when somebody wins the lottery it's like the curse of the lottery you
win the lottery and then all of a sudden like the person is like destitute a year later or something
and that's because they didn't have the mindset of a millionaire before they became a millionaire
does that make sense and so whenever they became a millionaire it was like windfall
and it was like oh my goodness i'm just gonna do all this crazy stuff right
instead of somebody and and then they also go through the worth stuff the the unworthiness
of being here like i won this but i didn't earn it and so now i don't like i don't belong here
and it's not them it's not the front of their mind that does that their
conscious mind it's not their conscious mind that does it it's their subconscious
right it's their subconscious that says like oh my gosh i don't like why are you here why do you have
this stuff you're you're you're only this kind of person right but if you have like that growth
behind you you know darn well you belong here you know darn well you've been working for this
you know darn well this has been what you have been focused on and so when you hit it
everything in you is like yes this is mine this is my right that's what if you're not
in big think yet i 100 suggest getting in big think if you're in big think please let
me know in the comments uh what it is done for you big think is it okay excuse me for
how to be able to work with our subconscious and work with our mind and create the things that
we are supposed to create i don't know why my video is being weird let me see if i can fix it
i don't know whatever i didn't touch anything mike's gonna say did you
kick anything no my feet are right here i have slippers on by the way
okay that was for mike so uh big think is what is going to show you it's it's honestly it's
what i've done myself it's what i've done myself in being able to get here and getting through all
of the the struggles but then it's what i've done myself to be able to do this do that do this do
that wash rinse repeat and i'm going to tell you a big part of it you guys is the surrender to your
own creator okay now there are other things that you're going to do around that but the biggest
part for me and the biggest part for any person on the planet is a full surrender to your creator
first okay because what we're supposed to do isn't what we choose to do what we do is we surrender
to what we're what we're here to do and then all of a sudden everything just gets real easy
it is what it is but i'm not going to tell you that i'm here to show you how to
create all of these things in your life because you want to create it
i'm here to show you how to create all of these things in your life because they're
for you and because they're yours but you need to understand that and then i can show you how to
make the yours part how to really fall in line with that so you're not second guessing
and questioning and getting scared about it all the time which keeps yours away from you okay
that's that's big think all right so anyhoo oh my word i went really
long today so i am gonna pop out of here you guys love you have the best day bye