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hello and welcome back to our course
this is the first lesson of the measure
module it is dedicated to monitoring
your campaign and justing your strategy
in this lesson we will learn how to use
position tracking to monitor the
progress of your rankings on search
engines to do this we will use the data
picked out from the keyword magic tool
position tracking allows you to monitor
you and your competitors organic and
paid google rankings for a list of
keywords you've selected and to manage
them in several ways let's set the
position tracking tool up go to your
projects list then select position
tracking in the setup menu choose what
you want to track a root domain a sub
domain a URL or a subfolder we recommend
you to begin with setting a root domain
for tracking and narrow your tracking
script only after but if you need to
setup a specific URL mine that you will
get results exactly matching this URL so
make sure that you've typed in the URL
that you actually want to track you can
change the tracking scope at any time
and all the data including the
historical data will be updated right
away setting up your business name will
help you see the locations where you
succeeded with getting into local packs
it's an important set to take in case
your businesses focus on certain
locations which the position tracking
allows you to track rankings for select
your location down to the neighborhood
level if you need to track your
visibility locally alternatively you can
also choose a country a region a city a
borough or an area belonging to a
certain zip code if you target one of
the multilingual countries like Canada
or Belgium where Google performed
searches in various languages you will
be able to choose the desired language
besides you can select Spanish language
if you're targeting the United States
choose your search engine Google is set
by default but if you want to track
search results in China
click Baidu then select the device to
track results on it can either be
desktop mobile or tablet choose search
engine location language and device
settings responsibly you won't be able
to change these
after you run your tracking campaign
finally choose keywords for your
tracking campaign you can add the
manually receive suggestions based on
SEM Russia's analytical organic or paid
position reports receive suggestions
from your Google Analytics account
import them from a file you can also add
more keywords whenever you want remember
that you can attribute tags to any of
your target keywords in order to be able
to filter them by these tags later on it
may take some time for position tracking
to gather the data for your projects it
depends on the number of keywords you
wish to track though once the report is
gathered you'll wind up in the landscape
report in this report you'll find
widgets with all the most important
metrics and graphs from other tools
reports at your fingertips all in one
place
first and foremost you'll see the trends
and current values of your website's
visibility estimated traffic in average
position visibility is a metric that
reflects how visible your domain
subdomain or URL is for the list of
keywords you've set up a hundred percent
visibility means that the tracked domain
subdomain or URL has the first position
for every keyword in the project while
zero visibility indicates that it
doesn't rank in Google's top 100 for
these keywords estimated traffic is the
calculation that predicts how many
people will visit the domain daily from
the keywords being tracked average
position is the average of all the
rankings for the keywords in your
campaign an increase in your domains
estimated traffic as well as its average
position rise indicates that you are
making progress in your SEO below you'll
see the distribution of your website's
positions for your target keywords
across the top three top 10 top 20 and
top 100 as well as the comparison
between improved in decline positions to
the right of this widget there's a bar
chart showing how your rankings
distribution changes over time then
there are three widgets that deal with
your set of keywords top keywords
positive impact and negative impact top
keywords are sorted by their
contribution to your website's
visibility the positive impact and
negative impact list shows how much
visibility your website's gained
or lost due to a position change of a
certain keyword these lists can help you
decide which keywords to focus on when
doing on-page SEO the top competitors
widget is a descriptive visualization of
your website's competitors taking a
quick look at the graph you can judge
how you fare against them the short
features widget is a bar graph that
shows how many keywords have sert
Beacher's on their results pages and
which it also shows how many search
features are occupied by your domain on
the overview page you will find the
visibility trend of your website at the
top of the page also you can toggle
estimated traffic and average position
view you can type in and compare up to
five domains subdomains subfolders or
URLs by these metrics at the same time
to see who performs box below there is a
table that allows you to compare your
and your competitors rankings for your
target keywords you can measure your
progress in positions estimated traffic
and visibility you can use the table
settings button to customize a table and
throw out all the unnecessary columns
use various filters to see the trends
and the keyword lists with specific
conditions applied for instance you can
filter keywords by specific positions
and their changes the presence of
certain sort features on their surface
volume presence or absence of particular
words the ranking distribution report
allows you to find out who attracts more
attention by comparing your and your
competitors domain visibility and
estimated traffic see the number of
keywords in the campaign you and your
competitors have in the top three top 10
top 20 and top 100 positions
additionally you can look at the
rankings and the top paid results from
Google Ads the rankings report provides
you with data in your and your
competitors ranking for every keyword
you've setup in your campaign the report
is organized as a table with the list of
keywords every competitor you add for
comparison is represented as a column of
data
the landing pages report shows you the
complete list of your website's landing
pages that rank for at least one of your
campaigns keywords here you can find the
distribution of target keywords and
estimated traffic between the pages as
well as their average positions and
total volumes use filters to refine the
lists and be able to see new and lost
pages pages that rank for keywords with
a specific aggregate volume or pages
ranking or not ranking for a certain
keyword or a set of keywords that
contain the inserted term the
competitors discovery report will help
you find out who you are competing with
for your target audience it is a good
place to find your competitors because
it discovers them based on your lists of
keywords and the specified location you
can see the domains that compete with
you for keywords in the top 3 5 10 20 50
or 100 Google results choose the desired
depth of analysis of your competitors by
simply applying their appropriate
filters you can also see who you compete
with for winning a certain sort feature
also by using the filter under the
winners & Losers tab you'll see how your
competitive landscape shifted over the
selected time frame explore the table to
examine your competitors more closely
and attribute tags to them based on your
analysis the devices and locations
report allows you to track and compare
your visibility across various
targeting's or combinations of locations
devices and languages you can configure
up to 10 targeting's within a project
this is what we call multi targeting
we'll see this feature in its full
splendour and the module devoted to
local SEO the featured simple report
will help you find that unit needs to
get a featured snippet position see the
keywords your domain already ranks for
in a featured snippet furthermore it
estimates how much traffic you might
gain in case you win it with a
breakthrough in voice search and the
importance of getting a featured snippet
cannot be overemphasized you can also
set up alerts triggered when a certain
event takes place for instance you might
want the tool to notify you and your
website leaves the top 10 with any of
your target keywords to be aware of this
and take immediate action then the tool
offers you to get summary of your
progress via email every week
just a reminder in this lesson we've
learned about the position tracking tool
it allows you to observe your SEO
campaign in comparison with your
competitors we advise you to play around
with position tracking because practice
makes perfect
also don't forget to consult the read
further section and visit the SEM rush
blog and knowledgebase
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