- Hey y'all, it's Kori Ashton and there has been a lot
of talk about Gutenberg inside the world of WordPress
specifically about search engine optimization.
Is it going to affect how we implement
search engine optimization?
What are some things we should be concerned about?
I've got some ideas, I wanna put your mind to ease
a little bit today as we walk through some of the things
on how Gutenberg could potentially impact your SEO.
Let's talk about it.
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So, let's start with what is Gutenberg.
It's actually a new way that we will be able to edit content
inside of WordPress now using more of a block
or a modular type of structure
on the front side of your website where now,
you basically don't have to go into just one big block
and have a bunch of text and try to insert an image
and make it sit correctly.
It's gonna be a really cool kind of drag
and drop kind of interface so it's very exciting.
However, it is definitely
in its absolute beginner stage, right?
So, those of us who might be early adopters
are getting me super excited about the use of it,
the possibilities of it,
but now you're starting to question, well,
if I'm starting to implement it now,
even its beta testing and in its early phases,
how is that gonna be impactful
on my search engine optimization?
Those of you who have not yet dipped your toe
into the Gutenberg world and are contemplating it,
you might be saying but if I do that again,
how will it be impactful on my website?
What can I do to ensure that my search engine optimization
or my ranking will not affected?
So, I'm gonna show you today
some ideas on how you can actually get into your website
and address search engine optimization specifically
with Gutenberg and other solutions, right?
So, a lot of us use plugins to meet the needs
for search engine optimization
or at least to help support them, right?
A plugin is certainly not the end all be all answer
to SEO on a WordPress website, it is not.
It is just kind of an accountability tool
to help us understand a little bit more about
search engine optimization.
A lot of us use Yoast, which is the most popular SEO plugin
and I'm excited to report that Yoast
is being very very proactive in having a solution
in place to communicate freely and easily with Gutenberg.
So, you'll be able to go into your page just as normal,
click edit page, and once you're in there,
if you've activated Gutenberg to be inside your website,
it'll live in here just like normal.
This is very familiar.
If you've used Yoast in the past,
it's gonna look very comparable here.
However, there's also this really cool icon
that looks up in the right hand corner
that when you click on it,
it allows you to go in and have kind of in this sidebar view
some of the Yoast input and feedback.
There's the snippet preview there.
So, this is very exciting to stay with you on the screen
as you start to build your blocks.
You can address SEO inside of here.
And of course, SEO, specifically with Yoast,
it will be able to read the blocks,
which is something that we've not really been able
to do in the past if you're using some sort
of a page builder on the page.
Yoast has not always been able to go in
and see your content and rank your content
or rate your content, right?
Giving you that green light, that coveted green light.
So, all of these different tools that are addressing
search engine optimization, plugins,
should be just as proactively moving forward
toward a solution to communicate with Gutenberg
the same way that Yoast is.
So, if you're using a different plugin
for search engine optimization,
be sure to connect with those plugin authors
to ask them how they're addressing the communication
between their plugin and the blocks for Gutenberg, right?
So, Yoast has that in place right now and
you're gonna be able to see it here again
here in the regular snippet view,
here in the right side sidebar view.
You go into it and edit it just the same way you would
any other time, any other website.
You also wanna think though that inside of your page content
inside of your block areas,
you're still able to do the basics,
which is your h1s, your h2s,
your images will be named correctly for SEO,
your alt tags, all of those things inside
of the Gutenberg blocks will still exist.
So, the nuts and bolts, the fundamentals of SEO
are the exact same.
Where people might get a little concerned is
if you're using a tool or a resource like a plugin,
how will that then be able to connect
or communicate with those blocks.
Well, again, great news.
Yoast especially is leading the way.
I know directly, I've communicated with Yoast,
I've seen his concern for Gutenberg,
his passion about it, his excitement for it,
and they certainly have been working for months
if not even a few years already leading up to this,
getting ready for the launch of Gutenberg.
So, get excited.
There is a solution in place of SEO and Gutenberg.
You should be able to reach out to any plugin author
that you're using where there's premium or the free version
and find their solution.
If you're interested in finding more about Gutenberg,
I have a cool resource for you.
Come over here to Gutenberg Times.
I'll put a link to this in the article below.
GutenbergTimes.com, sign up, get on their list,
and they will send you all the updates happening
with Gutenberg, the glitches, the fixes,
the excitement of it, how it's being used,
kind of the update of the launch, and all that goodness.
So, this is a really cool tool to be able a part of
in the community.
Hey, I hope this has helped y'all.
If you're interested in this be sure to subscribe
to my YouTube channel because every week,
I'm creating content just like this
to help you improve your marketing
inside the world of WordPress
all brought to you by Pressable.com.
I hope you're having a great one.
I'll see you next time.
Bye y'all.
(gently chiming bells)