Everyone wants to be featured on Google.
Agree?
Let's improve your websites' ranking
with SEO Strategy.
Here we go!
Hello everyone,
I'm Sara from Dopinger.
Today, I'm gonna talk about
What SEO Strategy is.
Considering that
ranking is a means and not an end,
it is worth remembering
that a good result in SEO is not limited
to occupying the top positions in Google.
And that goes for blogs,
web pages,
and online shopping websites.
It goes much further
since strategic SEO performs optimizations and methods
focusing on the objectives and
goals desired by your company
in the organic traffic channel.
Everything is planned,
executed, and measured
with a focus on the SEO result
that your business wants to achieve.
This can be, for example,
leveraging online sales,
awareness, or growth
in the number of leads.
There are 6 Steps
to Create an SEO Strategy,
One
Analyze the Market
It offers,
it is an amazing experience
on your website.
But even to perform strategic SEO
in your company.
For this,
it makes it much easier for you
to have essential information such as:
your possible customer,
key demographic data etc.
Two
Analyze Your Competition to Start an SEO
Competition is the commonplace
in many ways of business
or achievement.
A company in which
there is competition
shows excellent interest.
In principle,
where there is competition,
there are opportunities and prospects.
But of course,
the competition must be measured
so that the risk factors can be minimized.
Competitor analysis is essential
to do to find out
whether the market niche is possible to enter or not.
The information and benchmarks obtained
will be very useful
as a material for decision-making
or formulating strategies
and targets that must be achieved.
Three
Create SEO Goals
Want to get good results in SEO?
So it is necessary
to have well-defined goals
as a starting point.
This includes having clear objectives
with deadline determination,
such as
increasing the conversion of an organic channel
in the next three months.
Four
Do SEO Planning
Within a company,
the act of planning needs to be
very consistent.
Thus,
knowledge about SEO cannot be restricted
to Digital Marketing professionals.
It may be that
other areas of the company
are involved in the execution
of the planned strategy.
If these practices are not implemented,
the outcomes will take much longer
and result in even more significant financial
and resource investment.
So it is worthwhile
to plan in an integrated,
aligned,
and collaborative way.
Five
Optimize the Site Structure
Everyone knows
the importance of the content
optimized for SEO,
but most people forget that
the site’s structure also directly impacts
the ranking in SERP.
Are you wondering
how to reach the top spots on Google?
Start by organizing the
information hierarchy well
and mainly giving a clear objective
to the website,
online store,
or blog,
such as selling,
generating leads, etc.
This point can be quite laborious,
but it will be the foundation
of your SEO strategy.
And Six
Do Keyword Research
Another critical factor
for the success of SEO strategies is
to choose keywords correctly.
The keywords and the semantic field
need to be aligned with your objective
and line of business.
Depending on the chosen keywords,
it will be necessary
to make a series of changes to on-page SEO,
such as reviewing the site’s structure,
the links,
and creating new pages.
For example,
your goal is to leverage sales.
If you have not chosen the right keywords
according to your segment,
products or services,
SEO strategies may increase traffic.
Still, they will not increase
the volume of online buyers.
Alright,
that's it for SEO Strategy today.
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or learned anything,
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about this content,
you can check out the description box
and go to dopinger.com.
Thanks for watching,
and have a wonderful day.