- Hey everyone, it's Neil Patel
for another Q and A Thursday video.
I'm here with Adam from Viewership.
- Hello everyone.
- And this week's question is...
- This is from Cal, and he said
" Hey, Neil. Great video as always.
I have one doubt.
When you use the same article from a blog
on LinkedIn article or something else,
does Google see it as suspicious,
like a duplicate content?"
- Well, thank you for asking that question Cal.
Here's the thing with duplicate content,
and we're gonna explain how duplicate content works,
not just for Google, but social media as well.
And we'll give you a few different scenarios.
So first off, if Adam here creates content on his website
about Youtube marketing on viewership.com,
and I take his content and I put it on my website,
and I link to it,
but let's say I take his whole content verbatim,
and, heck, let's even go as far as saying
I'm not gonna even link to you,
Google will know because he published it first.
And they're not gonna penalize me,
but his content's gonna rank higher than me.
Now if I take snippets of his content,
and I have a blog post about Youtube videos,
which I do,
and I reference Adam in quite a few of my Youtube articles,
and I linked him,
and I'm taking paragraphs from his blog
and I link back to him,
Youtube doesn't mind.
They'll still rank my article and his article.
They don't care so much about duplicate content,
they more so care about the user experience.
So if you're just jacking someone's content,
and you're just taking it word for word,
and you're not providing any other value,
you're not gonna get penalized,
you just won't rank that high for that article.
They'll look at each and every single individual page.
Some will rank really high, some won't.
But the one's that you just take the content,
they won't do that well.
So don't waste your time taking other peoples' content,
or scraping it.
But if you wanna integrate their points into your blog post
and link out to him,
cause there's no point
in regurgitating the same information, right,
don't reinvent the wheel,
link out to other people who already done the research,
have the stats, provides more credibility for you as well,
you can do that; there's no issues there.
Now with social media,
some of you guys wanna do duplicate content
where you take your content from your website
and paste it all on LinkedIn.
A strategy that David invented for us,
and this strategy worked really well
and we're still doing this today,
I used to take my blog content
and put it all on LinkedIn verbatim,
and that used to create engagement
and it did really well
and it created a ton of engagement.
But what we found is we weren't getting tons of conversions
cause people from LinkedIn weren't going back to the site,
and they weren't converting,
so with David, we started running experiments internally,
he would take the first three or four...
How many paragraphs did you take, David?
Yeah, so he took - Ah.
the introduction.
As he mentioned,
the introduction sells the rest of the article,
and he always took the introduction
and he put at the end of it:
click to continue reading,
and it drove traffic back to the website.
Not only, yes, it's duplicate content,
Google didn't care.
We still ranked well on Google,
but we are generating traffic from LinkedIn,
and more importantly, we're generating conversions, right?
Traffic without sales doesn't matter.
Now if you're releasing content on social media:
videos, audio clips,
and you're just putting them on Instagram, Facebook,
Youtube, LinkedIn, whatever it may be,
put them everywhere.
It doesn't matter if the text is the same,
the videos are the same.
Even though there's overlapping in audiences,
you'll find that you'll get more viewership in general
by just putting the same content everywhere.
And we do that.
We put our Youtube videos on Youtube, right,
when you compress them, and you set them up,
and you optimize them for us.
We do Youtube, we do Facebook, and we do LinkedIn.
And funny enough, Youtube does really well,
Facebook's does really well,
but we've been getting more views,
than anywhere else right now, on LinkedIn.
Cause LinkedIn,
even though we have less followers on LinkedIn,
they lack video content,
so they're pushing it harder than any other channel,
and they're doing free marketing for us.
So make sure you're pushing out your content everywhere.
Social media doesn't matter on duplicate.
Now if you wanna take that same video and audio content
that you put on social media sites on your own website,
like neilpatel.com,
yes, you'll get engagement,
but you probably won't get as much engagement
as you will from the social sites,
and you'll find that the video content
that you put out on your own website
and the audio content that you put on your own website,
even if you add in the transcriptions on your own site,
it won't get much Google love.
So you can do it for engagement,
but don't do it for Google love.
And what I do is I put those videos and audio files
on my website,
but I block them from Google indexing
because I know that
they're not gonna rank that content anyways.
So that way, it doesn't dilute my site
and make it weaker.
So that way, my content pages rank higher, stronger,
and my overall authority throughout my whole site
isn't getting spread to pages
that I know Google won't rank well.
- Just I'd be curious on your opinion of what we do,
so I create videos for both my companies,
put it on Youtube,
and then we have a writer take the main points of that
and extrapolate it, and make a totally different article
and a longer article for SEO.
Curious, would that make sense to do?
- That works really well.
I don't know if you're doing this,
but I would do that plus take the video format
and embed it into the articles.
- Yeah, that's what we're doing.
- Yeah, and that works really well,
- Right
- and use a different headline for the title
than what you're doing for the video.
- That's exactly it.
Yeah, so they're taking, at least,
my content, my ideas, and then just turning it into,
like, a 4,500 word article. - Yeah, that works out great.
Cause then you can add in the key words that flows,
even if you don't have the video
plus adding it, you're accomplishing,
you know, the visual and audio aspect,
as well, as people who just want to read the text.
- Sounds like it's all about user experience.
- That's right. It's just like,
if it's good for the user, it's good for Google, you know?
- Yes, but they'd rather not rank videos
on your website, they'd rather rank Youtube,
which is a property that they own.
By adding your videos to your website,
your time on site increases, your user metrics go up,
and you'll find that
your overall Google rankings will increase,
but the key is not to just have videos on your site,
it's text, as Adam was mentioning,
and embed the videos,
so that that way people watch videos on your website
plus read the text, the time on site increases,
user metrics go up,
which overall increases your rankings for your whole site.
So thank you guys for watching.
If you like it, make sure you subscribe,
share the video.
If you have a question for next week,
leave a comment below, we may answer it.
- Reading every single one of them.
- Yes, we may answer it in another Q and A Thursday video
or worse case, we'll at least, or I'll at least
respond to your comment and answer the question.