hey guys welcome back to our channel the number one place for people who love design art and
everything creative you are watching D & B's channel my name is laszlo and i do graphic
design and registration and video editing and social media management and art direction and
brand design typography content creation apparel design ux design motion graphics icon design
i feel like the creative industry is getting overcrowded with all these job titles little
labels that people are forcing themselves in and with the industry developing into new uncharted
territories there has never been a more confusing and frustrating time to become a designer this is
the first point i want to address in this video what do graphic designs actually do
these days is graphic design still relevant in 2020 where can a design degree take you
and what to expect if you want to pursue graphic design as a career once we have talked about all
that stuff i also want to address a very important issue lately given the economic circumstances we
are all facing on a global scale the creative arts and its prospective jobs have got some serious bad
rep with this video i want to counter argue these negative points of view and hopefully inspire
some of you guys who may be wanting to join the creative fields and feeling a little let down
a little hopeless given the current state of the world because i do believe there is a light at
the end of this tunnel so before you give up on your dreams of becoming an illustrator a
graphic designer an artist of any kind let's jump into this topic together and explore
first things first what do graphic designers do in 2020 i've been making these youtube videos
for about six months or so now and each and every one of them starts by me saying that i do graphic
design and illustration i do illustration and graphic design graphic design and illustrations
returning graphic designer illustration and graphic design graphic design and registration
but do i really well yes and no i say i am a graphic designer because i believe that
this is a universally understood umbrella term that people are familiar with it gives people
outside of the industry a reasonably clear idea about what they can hire me for but if
you are in the creative field you need to know that what graphic design really means in 2020
is effectively designing for print business cards flyers letterheads that sort of thing
now the reason why it feels like graphic design has somewhat lost its touch is because our word
has moved far far beyond this idea of printing things out for the physical world to see
sure it's still around but in a word dominated by social media and
internet in general digital channels are having a considerably bigger slice of the design pie which
is why you see the job role graphic designer less and less out there in the real world
these days there are many different design roles out there and i thought the simplest way to give
you a rough idea on how they work was this let's show up a timeline of a creative project let's say
that this is our big collaborative creative effort let's say it's a creation of a very complex highly
customized interactive website for some huge client let's divide the creative process into four
different stages you got the planning stage then you got some static assets that need designing
then some more complicated dynamic assets and then finalizing the project in stage one you would find
people like ux designers ux researchers whose job is to find out what users will want to see on this
website and what is the best way to make things work it's about user testing wireframing planning
so if you are the kind of person who does not want to stick to the crafty details and you're
more interested in the bigger picture as in why are we doing this website in the first place how
will this make people feel how it's gonna be usable how can it be the most helpful for them
then these are the job roles that you could be gravitating towards then once
we have a solid plan stage two can begin which is actually making designer sets out of nothing
this is the stage where i would place illustrators artworkers photographers icon designers this
is my favorite stage coming from an illustration background this is where we start digging for gold
and build a library of stuff that can be further developed later on by the people of stage 3.
now let's say stage 3 designers are the ones who take the assets created by the guys at stage 2 and
develop them further like make animations out of the static images or build the interactions
between static elements that kind of thing then there is stage 4 which is not really designed but
some designers do like to get involved here which is development so actually building the website
using all the plans the materials the animations videos text and bring all of these elements over
one roof i can already feel people hate this analogy obviously this is not a blueprint of how
every design project works there are some serious overlaps between some of these design roles and
i did miss quite a few very important steps as well but do you see the potential job diversity
you have within the field of design my point is this what you need to find out as an aspiring
designer is which stage which bracket do you feel the most comfortable working out of these stages
when are you at your happiest do you like the freedom of an empty canvas and make something out
of nothing like logos and illustrations and custom icons or do you enjoy the further polishing stages
developing half done assets further like color grading a video or designing user interfaces once
you have clear goals and clear interests within this new digital design age you will feel a bit
more comfortable and hopefully more assured about your future prospects as a designer i'll tell you
what the real problem is here i briefly touched on this in my previous video when we were talking
about automation and mobile apps but now we have time to dig deeper so let's dig a bit deeper
information technology i.t is developing at a much much faster rate than us humans do
the people who are actually using technology it takes years and years of studying to master a
very highly complex tool like adobe after effects and by the time you're starting to feel confident
using this platform something new can come in that makes your software knowledge obsolete
we as humans just can't keep up with technology and it's becoming more and more obvious as time
goes on i mean here in the uk we have over 300 university courses that are teaching old school
graphic design do you want to know how many are there in ux design 15 and over half of them are
masters degrees and this ratio is pretty much turned upside down when you look at how many
firms are looking at digital designers as opposed to graphic designers this endless retrace of
trying to keep up with technology is the main reason why people think graphic design is dead
that's why these aren't students around the world are feeling uncertain about their future career
prospects to make things even worse the industry seemingly ignores blatantly ignores this ambulance
between technology and the people behind it which results in ridiculously high expectations on what
is expected from a junior designer for example every company out there wants someone who has
five plus years experience using adobe xd never mind adobe xd hasn't even existed 5 years ago
recognize that these new job roles like ux design and product design are having their
moment they are the top tier roles at the design landscape right now but what you need to know
is oftentimes the way to get into those jobs is through old school graphic design by building on
the stable graphic design foundations that you would learn in one of those old school courses
color theory shape language font layouts all that library of essential knowledge that you have in
your brain i also totally get that you might not be interested in one of these new directions and
you would much rather create graphics and illustrations the raw assets the thing is
those pieces will always be needed and while yes there is a fear of automation in this area good
design will always stand out these template-based design solutions out there can only do so much
and clients usually only rely them as a temporary solution because they're either trying to save
money but they feel like they can do the design work themselves but oftentimes that results in
so-so design executions if there's anything i want you to take away from this video is this
graphic design is one of those traits which has existed in one form or another since
the beginning of humankind i truly believe that in a way it's actually far superior to
any other form of communication graphic design when it's done to a high standard has the power
to bridge the barriers set by gender language age it has the power to speak to anyone and everyone
it literally surrounds us on a day-to-day basis i mean show me any human made object
that hasn't been designed as they say graphic design is a language that everyone understands
but only a selected few speak very well so if you are good at it don't you worry about your future
prospects visual communication skills will always be needed okay okay i hope this video helped and
answered the questions that you might have but if i miss something and you want to have a chat
feel free to leave a comment down below and i'll get back to you if you enjoyed this video
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sort of content we make videos about interiors architecture illustration branding graphic design
all that good stuff take care guys and i'll see you this time next week with another video
bye
you