- TikTok versus YouTube.
Which one should you be using for your business?
Hey guys, it's Rimi from HubSpot and today,
I'm breaking down the differences between TikTok and YouTube
and why you might wanna use one over the other
depending on your business.
Both platforms are really great,
and while it may seem like they're competing,
they actually cater to different types of audiences.
Consistency on either one can skyrocket your business.
So let's get started
on how TikTok and YouTube are different,
and which one you should choose to focus on.
Business owners are now aware that in 2022,
video content is taking over social media.
YouTube is actually the second largest search engine
in the world with about 3 billion searches per month.
So more than likely,
no matter what kind of business you have,
YouTube has an audience for you on there.
TikTok, on the other hand,
launched in the US in 2017
and has seen tremendous growth since then.
The platform actually started as Musical.ly
which was an app that you could go on
and watch people lip sing and dance.
It has now grown into a world of its own
and it competes with social media giants
like Facebook, Instagram, and YouTube.
Both TikTok and YouTube are creative hubs
for just about anyone,
but when it comes to growing a business on either one,
it's important to have a strategy planned out
if you want to see success.
At HubSpot, we keep an updated social media trends report
that keeps business owners ahead of the game
by giving you all the information
that you need to know about before investing your time,
money, and energy into these platforms.
For our report, we reached out to leading global experts
and made a list of all of the trends
that will help you grow your business,
and best of all, this report is completely free
so make make sure to download it
by clicking the link in the description box down below.
So, let's talk about using YouTube for business.
YouTube is great for driving traffic,
engaging with your audience, and growing revenue
since you can monetize your videos on there.
Since it supports long-form and short-form videos,
business owners have more flexibility
with the types of content that they can create.
You can create tutorials to help customers
understand your products better.
You can create commercials
or campaigns to attract new customers.
And you can even upload documentary-style videos
to give viewers an inside look at your company culture,
product development, company events, et cetera.
There are major brands out there
that use YouTube regularly to do all of those things.
Let's look at one of them.
GoPro.
GoPro currently has 10.6 million subscribers
on their channel and they upload regular content
showing things like new product launches, commercials,
athletes using their equipment, and so much more.
From these videos,
they're able to have clear call to actions
by telling people to click to shop their products,
click to subscribe,
and leave comments if they have any questions.
These are great strategies
and tactics to engage your current clientele
while growing and reaching new customers.
Aside from having a channel for your brand,
you can also create YouTube ads to reach a wider audience.
Businesses can place their ads on niche-specific content
and grow their audience that way
in order to see fast results.
If you wanna learn all about launching
successful YouTube ads,
I'm gonna have a link down below
to a HubSpot article that will really help you guys out.
I'm also going to have a link
to our digital marketing course that you can take
to learn about things like growing a following online,
creating ad strategies,
and optimizing your content for search engines.
Now that we've learned about using YouTube for business,
let's talk about TikTok.
Right now, businesses have a great opportunity
to reach a growing audience on this platform.
If you're a business that has a younger customer base,
then TikTok might just be your go-to.
This is an app that's all about trends,
challenges, and creativity.
TikTok is a great place to start
if you're looking to build your brand awareness,
and if you only have the bandwidth
to create short-form videos.
It really favors more casual videos
so you don't need fancy equipment to get content up
on your business page.
It's also really easy to go viral on TikTok
because if the algorithm sees people engaging
with just one of your videos,
it'll show it to even more people
and you'll see an increase in your followers
and your watch time.
Just like YouTube businesses can create ads on TikTok
for effective reach and audience engagement.
I actually break down how to use TikTok ads
for your business in this video right here
so make sure to click the link above
if you want an in-depth video on running ads on TikTok.
So now that we've talked about
using these two platforms for business,
here are some final takeaways to help you decide
which one to invest your time into first.
It all depends on who your target audience is
for your business.
YouTube has a very diverse audience
ranging from kids to Baby Boomers.
So you're more likely to see higher conversion rates
especially if your target audience is older.
For example, for Millennials,
67% of consumption happens through YouTube
because they are more driven by online reviews.
This makes YouTube a great space to tap into
to drive your consumers to purchase.
TikTok, on the other hand,
caters more to Gen Z and younger Millennials,
so if your target audience doesn't fit this demographic,
then you may not see the conversions
that you're looking for.
TikTok does, however, have the highest engagement rates
from users than any other social platform
so this makes it the go-to app for building brand awareness.
YouTube favors longer videos
while TikTok favors shorter videos.
Both YouTube and TikTok allow you
to create ads for your business and monitor your metrics.
As you can see, both of these platforms are terrific
for taking your business to the next level.
You can definitely invest into both platforms
but if you're just getting started
and not sure which one to tackle first,
hopefully this video gives you some insight
on the similarities
and the differences between the two platforms.
Let me know in the comments
which platform you guys enjoy using more.
As always, if you have any questions,
make sure to leave them down below.
Thank you guys so much for watching
and I'll see you next time.
Bye.
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