so if you're starting a marketing agency you've heard of the term SMMA and that
probably also means you've heard of Tai Lopez or Gary Vee in today's video we're
gonna talk about what you can learn from these two gurus to apply to your agency
so that way you can start making six to seven figures or more per year so stay
tuned here we go all right welcome back and thank you for joining me my name is
Jordan Steen also known as Cereal Entrepreneur and at this channel we want
to talk to you guys all about starting a marketing agency of personal brand or
using digital marketing to build any business online so if you're interested
hit that subscribe button and the notification bell in the bottom right
hand corner and we'll update you with all of our newest videos trainings
resources and giveaways that we do every single week here at my channel
and speaking of giveaways this week's giving to Anderson all you have to do is
leave a comment thing us know what you learned and we program too so Anderson
try to send a message to our favor come / Siri on your prize there so let's go
ahead and talk about what ty Lopez and Gary B can teach you guys but make sure
to stay tuned to the end of today's video and we'll give you access to our
free facebook ads training just make sure to stay tuned to the end we'll tell
you how to get access so one of the biggest things that I've noticed that
has not only worked for ty Lopez and Gary Vee but also for my brand is to try
and be kind to all of your audiences or viewers out there big people kind of
overlook the fact that especially in the information industry where we're
teaching people things that they don't know already and sometimes people or
I've even seen gurus look down on people when they don't do something the right
way so be kind people don't always start or learn at a level as quickly as other
people might and it's not always about learning but you get what I'm saying be
kind to your audience because they will reciprocate back another one is just
being genuine and being gracious guys being genuine is something that is super
important to anybody nobody likes to deal with people who are fake or who put
on this facade that isn't actually them so be genuine to your audience and not
only that but be gracious to them do giveaways do things to get back to the
community because they are giving to you even though it might not seem like a
fair trade all the time it is important for you to give back to your audiences
so comes to your agency you try to be
gracious or apply that mentality to the clients that you're bringing on to your
agency another big important thing that you notice with these guys is their
mindset they're not afraid to take risks right these guys know that taking risk
is a part of any entrepreneurial journey they also know it's about the hustle
guys they know that nothing comes easy and that it does take a lot of hard work
so if you're not doing the same with your agency if you're not willing to
apply that same work ethic or that same work mentality you're gonna struggle in
starting your business and it's not even just an agency really this applies to
any type of entrepreneurial journey or business that you're out there trying to
start so keep that in mind hustle hard another point that is super important
that a lot of people just think is something that they can just kind of get
around to once they start making a lot of money but they read and they learn
these guys are always trying to learn new ways or new things or new
improvements to basically make to their business or their lifestyle or the way
that they behave so a key point here guys is understanding that if you want
to make it to that seven figure eight figure nine figure mark one day if you
want to run a massive Empire you have to be willing to always keep learning and a
lot of people like to like get complacent because they feel like
they've learned enough and then they don't try to apply themselves to any new
learning materials so never stop learning always stay willing to you know
take and soak in new information and one of the last points I want to make about
mindset is that they just go and get it they don't wait around they don't try to
plan too much or over plan they know that there's a point where you just
actually have to start taking action and that's where a lot of people get
complacent as well or they really just never take that move is because they
don't start by taking action and if you never take action your business will
never begin to grow right so you have to take action you can't be scared to fail
because you know that's I feel like that's also part of the mindset is
understanding that failure is a good thing really just understanding that
everybody fails and the more you fail the really you know the more you learn
because you're learning what not to do next time right so it's okay to fail be
okay with that and be comfortable with failing because you will do it at some
point in your journey one of the great things that Gary B actually said is that
I attract a crowd not because I'm an extrovert or that I'm over-the-top or
boozing with charisma it's because I care and that is really an important
thing that with a marketing agency and with your clients or prospective clients
they have to understand that you really care because you're taking money from
their business as an investment marketing is seen a lot of the times as
an investment like you would do if you were investing in a stock right because
you don't have this guarantee that you're going to make your money back on
it but you know proper marketing with proper techniques will allow you to make
that money back but even still it is a gamble sometimes or at least that's how
a lot of business overseas so they want to know that you care about their
business just as much as they do and the reason being is because you know how it
is to care about your own business and you don't want it to fail so any money
that you spend on marketing you're gonna put a lot of effort and time into and
really that's just what a business owner is wanting from you one of the biggest
things that I've learned over the last couple of years is that networking and
building those relationships is really more valuable to the business than than
trying to go out and do you know cold email Legion or cold calling because
you're not really building any relationships that last cold emailing
and cold marketing can be effective in getting clients for your business but
again I'd rather have that relationship that extends more than just this deal
that we're putting together for our marketing campaign it's more of you know
I want to see your business grow you want to see my business grow and so
we're gonna work together to get a mutual benefit or to have a mutual
benefit so really quickly guys I have a question for you who do you like and
dislike in the SMMA game who is it that you really have found you know you
resonate really well with and list those names out and then who is it that you
haven't thought you know was as genuine or someone that you really really
thought was someone who is an expert in the industry that you kind of stopped
following because of that and if it's me go ahead dummy it's okay I want to know
why you guys feel that way about those specific people or what made you think
that way about them so just leave it in the comments below so let's talk about
some mindset things that I believe you should be doing as a marketing agency
owner number one is try to read at least one book per month and if you're not
going to read a book get some kind of credible education resource that you can
actually learn from right so if it's reading blog content that's fine if you
prefer to read blog content it okay but make sure that the person
you're reading from or the the company that you're reading from is a credible
resource but the reason why guys is because it's going to help you see
things from a different perspective a lot of the time it's going to teach you
things that another business owner has already been through if you're reading
the right book so try to read at least a book a month if not at least a books
worth of blog content in a month number two is never stop learning so you can do
this by going to conferences setting up meetings with a mentor finding peer
groups getting people to hold you accountable so an accountability partner
right making sure that you're you know finding a new topic every single week
and actually trying to learn something new about that topic it's all about
really setting goals and creating a plan for you to continue learning so if you
if you have something that you're actively working on and you're writing
it and planning it all out that's going to make it a lot easier for you but read
something try to stay learning number three is
surround yourself with like-minded individuals people who are entrepreneurs
and who want to see success and financial success and career success in
their life those types of people are going to help propel you forward to
another level that you probably didn't even know existed
so surround yourself with people who want the same goals as you fourth one is
take a chance you have to believe in yourself and you have to take risks guys
entrepreneurship does not exist without risk so take that chance and take the
risk number five is going to be execute you can only learn so much and you can
only do so much so eventually you just have to take that leap of faith and
starts which kind of goes back to taking a chance right so you have to actually
start somewhere execute build a plan don't try to
perfect every single detail of that plane but build the plan that seems
solid and then start that's really all you have to do from there you will start
to build other plants and you'll start to formulate ways to actually execute
all of the plans that you put in place and then the last one is just pure
hustle guys it takes work it takes commitment it takes a lot of ups and
downs failure and success will come out of all of this so if you're not hustling
you're going to miss the ball make sure you're hustling make sure you're out
there every single day committed to the process even when it's not fun and I
guarantee you you will see the results that you're looking for eventually so
really quick if you're wanting to learn how to start your SMMA I have a big old
series of videos that starts with this video right up here in the top right
corner how to start your social media marketing agency make sure to check that
out we've got tons of very training for you there so as far as my expectations
when running my marketing agency what has really helped propel my business
forward is a few things number one setting
expectations up front making sure that everybody knows what's going to be
happening how much it's going to cost and that they know exactly what is going
to happen don't let things come out of nowhere that note you know it was never
discussed or nobody ever had any idea that it was even going to happen to
begin with you really just want to keep things very straight forward to where
everybody and transparent really would be a good word for it keep it
transparent so that way everybody knows what's going on with the campaigns
next is managing those expectations throughout the process you have to
continually manage expectations of a client until you start to really prove
to them and really I guess it's build trust enough to where they don't have to
come at you and try to find are we making money is it worth it still you
know they just kind of trust that you know what you're doing and you're making
them money right you'll get to that point but in the beginning you still
have to continue managing expectations next is over delivering on those
expectations okay don't just tell them hey we're gonna give you this and just
give them that try to give them just a little bit more I'm not saying go
completely out of your way and blow your blood blow your budget and not make any
money but go a little bit above and beyond what you told them you were going
to give them and that will make an even happier customer and then for is create
immense value with those people to the point where they feel like they can not
leave they have no choice but to stay with your agency build them a model or a
campaign or a lead magnum of some kind that is so fantastic that they feel like
they cannot stop paying you for what your services require because if they do
they're going to lose all those leads and all the sales that they've been
generating right make them really need you set the expectations and then really
create immense value to that person and they will be a customer for life so
quick question have you started networking with other marketing agency
owners or other SMMAS if you haven't i really suggest doing it
because it's gonna help again propel your business forward in a way you might
not have thought of so if you want to learn more about that check out this
video up here in the top right hand corner as well but that's it for this
video guys thank you so much for watching as mentioned in the beginning
all you have to do is go right below this video in the description and you
will find a link to our Facebook Ads training make sure to check that out but
for this video I'm gonna go ahead and sign off until next time guys Cereal
Entrepreneur out ready to start living the six-figure work where ever be your
own boss lifestyle well its Cereal Entrepreneur Academy will teach you how
to use a laptop and internet to start your own social media and digital
marketing agency get started with our free Facebook Ads training links in the
description below guys see in the course cereal entrepreneur