Hi there. My name is Carolyn Soldo.
Welcome back to our channel with the most powerful business scaling strategies
for your powerhouse business. Today,
I want to talk to you about creating desire,
not just interest and much more than awareness,
real desires so that the people out there,
your ideal clients want to work with you. And no one else,
they crave you. They adore you.
They are actually doing what they can to work with you.
So they're in action mode.
That's exactly where you want these ideal clients to be just before they become
European clients. As always, before we get started,
make sure you hit that bell and you subscribe to our channel,
especially if you desire to hear more from me,
welcome to powerhouse business on YouTube. I'm your host, Carolyn Soldo.
I'm a business owner, business scaling master, and mom of two boys.
I love thinking big pushing boundaries and doing things differently.
Most of all, I'm all about achieving massive growth with ease.
And how do you scale your business by living the life you love?
Let's go over the last couple of weeks.
I talked to you a lot about client attraction and marketing and the online
customer journey that you can build for your business to attract clients on
demand. We talked about creating awareness, then creating interest.
And today we're talking about desire.
That's that last step that you are prospects go through that,
that they arrive at before they become paying clients in your business.
And then you design your online journey and your lead generation in this very
special way. You're going to be able to feed your business,
fuel your business with an abundance of perfect clients and
prospects coming to you,
asking for your services and enrolling down with ease, without objections,
without convincing them without feeling awkward and by simply offering what they
already want. That's what desire is all about. Ask yourself,
how do you want your audience to feel when they're around you and which emotions
do you want to evoke? That could be significant, right?
You make them feel special. You make them feel heard.
You make them feel like Meyer. You make them feel loved, right?
It's a love is an emotion you can evoke and people,
it could also be safety where you make people feel safe and you're creating a
safe space for them to explore and to accomplish.
And to just be right. Again, it depends on your niche,
but safety could be one security goes along with that.
Certainty goes along with that, or depending on your brand,
you could make people feel excited.
Maybe it's about Rady and adventure and experiencing new things.
It really depends on you.
What matters the most is that you get clear and you start to create these
emotions with intention. The second factor that's really,
really important when it comes to creating desire in your audience is to
that people most likely want to be like you,
if you are a service based provider, a business, right?
So you are offering financial services, legal services, coaching services,
consulting services, event, planning, branding, social media, whatever it is,
a service, yes, your audience buys the service,
but really they buy the service from you. Okay?
So they're evaluating you and,
or your team and your brand and what that stands for.
And because most of our service providers are our own brands,
especially if you're a lifestyle brand. Also if you're an expert brand,
but especially for us lifestyle brands, we are role models for our clients.
And when we are able to make people want to be like us,
my, if you are a role model for them, and if people say, you know what,
I would love to be like Jane, or I'd love to be like, you know,
Bob over here and, you know, she has the money I want.
She has the mindset I want, I want that confidence.
I want that joy. I want that fulfillment.
I want that business.
I would like to have that career or that house or that freedom or whatever it
is. My, you are a walking,
talking representation of what people might want.
And if you can role model that for them and display it and showcase it and
be it and be real doing that,
you literally have cracked the code because then you are
the it person, right?
You are that representation and people want to be like you,
they believe that you have what they want.
And they're going to want to work with you to get the same, to be the same,
to have a seem, to get the same and to step into a better version of themselves.
So they're looking at us at representation, right? That makes sense.
So please understand that this is not about being fake or playing
games or, you know, showing off or anything like that. That has to be authentic.
Authenticity is extremely important because otherwise you won't be able to
create a real bond and a real trusting relationship with people. So be real.
You're not going to be able to make things up, you know, be who you are,
but keep in mind that you're always a representation of what your clients want.
And you are, you know,
living proof that what they want is possible.
And you can deliver that to them now, because this is so important in creating,
you know, this relationship. Isn't easy.
I recommend that you begin to use video content as much as possible.
Nowadays, we have Colbert. We have, you know,
all of these restrictions and being with people isn't as possible anymore.
Being with real people is the ultimate when it comes to creating
desire and trust. But if you can do that, choose video,
go live post videos, start a YouTube channel,
run workshops show up in, in our flesh and blood.
The real you as much as possible. Even if you don't like the camera,
even if you feel it's awkward, even if you don't know all the tech, listen,
you can figure all of this stuff out and you do not have to be perfect.
You just have to be yourself. And that will be able to,
to really set you apart from most people, people who don't go that far,
and they're not using video, they're not speaking up.
And that will set you apart and ultimately have people desire to work with you.
The next thing that's really important when it comes to creating desire is that
people believe that you can give them what they want.
So it has to do with credibility and showcasing and,
and really giving people a proof that you can give them what they want.
You can solve their problems and you can give them the results they really need.
So any marketing communications you put out there in whichever form always
lead with real results, real examples, real case studies from you,
from people, you know, from your clients, from your friends,
from anything that is provable, that are facts, right?
So that people understand that they can have what you have and what other
people have accomplished as well.
And they really begin to believe that it is possible.
So it's about that trust and that belief that you can give those clients that
results they are after.
And the last thing that I think you should keep in mind when it comes to
creating desire is to make sure people choose you over the
competition or better yet. They believe that you are the best option.
There's no one else out there they would rather work with.
They want you and no one else. So at this point,
people have done research. They feel like you are a role model for them.
Maybe they want to be like you they've been following you.
They have seen real results,
case studies and proof that you can give them what they want.
And now they also understand how you will give them the results.
So showing people that you can get them the results,
and there's no one better out there has to do with showing them exactly how you
create results.
So you need to be able to clearly explain how you're serving.
So this work what's included, the logistics, the delivery, um,
how you work with clients,
how you have wrought with either clients like them so that your clients can
really understand what this whole entire process looks like. They can, you know,
internalize it, see themselves, take those steps, see themselves,
get those results,
and then completely buy into not only what you stand for your
brand and your message, be emotionally connected,
but also really get it and be bought into your system
and your way of doing business. And when you accomplish all these things,
you'll literally have won the game of marketing and you have
mastered client attraction online.
And now I want to invite you to our client attraction.
Boot camp tickets are going extremely fast.
We have 200 seats maximum, and we only have a couple of seats left.
The virtual client attraction boot camp is going to fix your marketing problems
forever. In just one day,
I will help you create your online customer journey.
I will help you nail your marketing message maybe for the first time.
If you're someone that always struggles with communicating your value,
if you're not sure how to be interesting or how to create desire in your
audience for you, I will fix that for you.
I will help you come up with stories, create emotion,
come up with hooks and messaging, and really nail your beat,
nail your messaging. Maybe for the first time,
we will select the right automation tools for your funnel.
Then we will understand how to track the metrics and know your numbers
so you can control, grow and scale this system.
And ultimately this program is designed to help you attract,
ready to buy a client's completely online and on demand.
So you have a business can grow and succeed to the max to get your
ticket for the client attraction bootcamp, click on the link below the video,
or simply go to a client attraction, boot camp.com.
Right now it's a lack your tickets.
You can pay what feels good,
and we're going to be donating a hundred percent of our ticket income to our
charity of choice, operation underground railroad. It's easy.
It's simple.
You can join us from your home and you can finally fix your marketing problems
for a good, I hope you will join us client attraction, bootcamp.com.
If you enjoyed this video, make sure you watch the rest of this series,
including the video on awareness on interest. And also next week's video,
where I'm going to talk to you about the last step in your online customer
journey, which is action.
That's when your clients will actually become paying clients and the approaches
from you. So next week,
I want to talk to you about enrollment and sales and how to create a
super smooth online sales process as always.
I hope this video syrup you were thank you so much for watching.
I hope you come back again next week and I'll see you soon. Take care.
The one day of virtual, a client attraction boot camp for coaches,
consultants and experts is happening October 26.
Learn the secrets of client attraction and finally fix your marketing problems
with your very own online customer funnel.
Do you want a ticket for more info? Go to client attraction, boot camp.
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