hey guys what's up and welcome to this video today we're going to cover the topic of seo
link building in fact we're actually going to cover my own website yep that's right i'm going
to break down the methods and general thinking that helped me build over 2 000 backlinks to
my website now i know what you're thinking did you just go to fiverr and buy 2 000 spammy links
just so you can make this video well whilst that's definitely an option i didn't do that here i mean
what do you take me for these were pretty much all high quality backlinks that i built manually
and i've got the numbers and results to back up the quality of these links for example
after building these links i managed to 10x my traffic in 2021 i also managed to take my domain
rating from basically single digits to 49. in fact after using all of the techniques together
i actually secured a 5 000 per month client my website continues to generate amazing leads
like this thanks to my link building efforts now you might be familiar with some of the methods i
used to get results here but some of them such as the one i'm going to cover in section two might
be new to you so make sure you stick around and watch to the end of this video or else you might
just miss out on that one tactic that'll help you get the same results as me so let's get
started okay a quick overview of how this video is gonna go so before we get into the main part
of this video i just want to quickly touch on how this video will be explained if i do this
it will hopefully minimize any confusion later on so basically to build these links to my site i use
three approaches so the harrow method the skyscraper tactic and the video outreach
strategy in each section i'm just going to cover how each approach works and some of the results i
managed to achieve with each tactic the stuff i'm going to cover here will hopefully help you figure
out how you can use these tactics for your own site so with that out of the way let's just jump
straight into things so tactic number one was the harrow method okay so the first tactic we're going
to cover here is known as the harrow method if you didn't know harrow stands for help a reporter out
harrow is basically the name of a website that journalists use whenever they need a source
so you can visit helperreporter.com now keep in mind there are other websites that journalists
use to get sources such as source bottle for example however if someone gets these kind of
links using a site like source bottle people will still say they use a heritatic at this point it's
kind of just become the blanket term for this approach anyway how does this actually deliver
links well journalists will go to a website like harrow to find a credible source for an article
they're writing if you become a member of harrow you can see these journalist requests and you
can then put yourself forward as a source if the journalist chooses you as a source they might then
link to your website when they're writing the article and that's basically how you get your
backlink now you might have some doubts about this method whether it's worth the effort but
here's the thing you need to understand you see a lot of these journalists work for massive websites
that have a ton of authority therefore if you manage to get a link from one of them
it can have a huge impact on your site i mean here are some of the links i managed to secure
using this method here's a link from the website cloudways.com they have a dr of 89 which is pretty
amazing right and the method even helped me to get a link from yahoo finance and they've
got a dr of 92. it was these kind of links that allowed me to achieve such a rapid increase in dr
as shown in this graph it'd be nearly impossible to get these links and achieve these kinds of
results without this technique i mean there's the option of paying for them but you'd have to put up
a decent amount of money and i'm talking thousands here now if you want a super in-depth guide on how
you can get results with this strategy i really recommend this video of mine where i basically
go through this tactic from start to finish it's called how to get dr 89 backlinks with harrow in
2022 however for now i'm just going to cover a few things that you really need to be aware of when it
comes to this tactic for the most part you really just want to make things as easy as possible for
the journalists to feature you so when you see a journalist request you want to answer their
question as clearly as you can and it's really important they hit all the points requested by
the journalist one of the unfortunate things about this approach is that lots of people know about
this method and so you're sadly gonna have a lot of competition but if you can provide a stellar
standout harry response you're going to increase the odds of the journalists going with your answer
over somebody else's now you should also include a headshot whenever you send in a response now some
journalists might ask you for a headshot some might not either way sending a headshot picture
alongside your response is a good way to make life easier for the journalists after all they see your
response and they see that it also comes with a headshot basically means less work for them in
terms of having to request one all of which means that they'll be more likely to go with your answer
in the end and this is the same for including your social media profile your website and all
the social proof you possibly can by the way if you're enjoying this video please take a moment
to like and subscribe to my channel on youtube if you like this video you're going to help me reach
more people which is actually kind of important because my subscriber count is pretty low and i
need all the help i can get here i'm just being honest plus if you become a subscriber i'll get
my subscriber count up and i actually know that this is the sort of content you want to see in the
future tactic number two is the skyscraper method so the other technique i used to build backwards
from my site was the skyscraper technique and this approach has become pretty popular in
fact you might have heard about it already if you don't know much about this technique it basically
revolves around the following steps so number one identify a keyword you'd like to rank for then you
look at the top ranking content for that keyword once you've done that you look at the people that
are linking to this content you then create something better than the existing competitors
content and you ask the people linking to your competitors to also consider linking to your
content too and that's pretty much it of course you're probably thinking that this is all easier
said than done i mean there's quite a few steps here and whether you're an seo newbie or a pro
it's fair to say that each step sounds kind of complicated and hard and in a way that's sort of
true i mean to be honest the skyscraper method isn't the easiest link building tactic on offer
today but it is one of the best approaches if you want to build high quality backlinks that
don't go against google's webmaster guidelines plus the fact that this tactic is sort of hard
is actually kind of a good thing that's because the links that you secure with this approach are
going to be hard to replicate and that means it'd be harder for competitors to overtake you once you
land these links plus all of this work is worth it because each outreach campaign can actually
bag you a huge number of links in a short amount of time i mean check out the number of sites are
linked to me of course all of these links don't come from the skyscraper method but even still
it'd be kind of hard to bag this many links if i just focused on the other strategies mentioned in
this video the benefit of the skyscraper technique is it's very scalable and you can reach a ton of
websites in a very short period of time anyway with all that said let's cover a few of the
things you need to focus on if you want to get great results with this approach so as mentioned
there are basically four things you need to focus on here right number one identifying the keyword
number two creating better content then you find out who's linking to competitors and finally you
do the outreach and watch the links come in now the identifying a keyword task is probably the
easiest bit here i mean you probably already have a decent sense of the keywords that you should
focus on in your niche of course if you don't know this you can check out this video where i cover
keyword research it's called how to do keyword research you might not be surprised by that
and when it comes to creating better content there are a few things you need to focus on one way
you can create better content is by making your content more in-depth than what is already ranking
you might also want to make it more current so that it contains up-to-date information that your
competitors don't have on top of that you might want to include some graphics so it's easier to
interpret the information in the article now if you want to find out who's linking to competitors
you should probably invest in a tool like address there are free backlink trackers as well
you can check out my other video on backlink tracking using ahrefs you can basically just put
the url of an article into ahrefs and it will then tell you who's linking to this content already
you can then identify the websites with a higher domain rating and put them into a spreadsheet so
that you can focus on them later on if you want to check out ahrefs there's a link to this tool
in the description of this video and when it comes to prospecting and actually reaching out to people
there are a few things you need to focus on if you want to get great results to begin with you need
to make sure you're collecting accurate emails i mean this method is going to fall flat if you're
just sending prospecting emails to invalid email addresses luckily if you use a tool like hunterdio
it's really easy to validate which emails you want to reach out to and get backlinks from if
you want to learn how to use this tool you can check out this video where i go over this tool
and how it works it's called how to set up hunter i o campaigns and get cold emails sent in nine
minutes or less by the way there's also a link to this tool in the description of this video
anyway you also want to make sure you're sending engaging emails these websites probably get tons
of requests for links so you want to make sure yours stands out try to make your emails funny
and concise okay if your emails are entertaining people will be more willing to give you a link
for example here's an hour each email i use for one of my other websites relax like a boss.com if
you check out you'll notice that it's relatively light-hearted and it doesn't really feel like
a spammy email you should try to do something similar when sending out your own outreach emails
if you don't think you can write emails like this at least try to make your emails short and
to the point in fact keep watching and you'll see that in the next section i actually cover
an outreach email that produced brilliant results even though it wasn't that comedic or entertaining
this email worked because it was sure and to the point so keep that in mind if you're struggling
with writing your email average copy by the way if you've got any really cool templates
or tactics when it comes to sending cold emails i'd love to hear from you share your strategies
in the comment section below and yeah i also want to mention that you should send follow-up
emails too if you don't do this you might end up missing out on a lot of really good opportunities
to build backlinks anyway that's basically how the skyscraper technique works for link building
it's helped me build a ton of great backlinks and if you can get your head around how this
method works i'm sure you'll be able to achieve the same results if you want to learn more about
this strategy you can check out this video how to build backlinks with the skyscraper technique 2022
where i cover it in a lot more detail also i just want to say that if you want to get results
with this strategy but you're feeling a little bit intimidated by the whole process consider
reaching out to us at julian juliangoldi.com i've used this approach to build backlinks for myself
but also for many of my clients too so if you're booking a free consultation at juliangoldi.com i
can definitely help you figure out how to get results with this approach tactic number three
is video outreach right so the next method we're going to focus on is something called
video outreach and it's a really cool technique i just don't see a lot of people doing it right
this might sound like a bad thing but when it comes to link building creativity is very
important after all if you can be creative it's often easier for you to land links because you're
taking a completely different approach this is key because if you're requesting a link from people
they might be more willing to engage with you if you use in a different angle than everyone else
either way i really love this approach it's landing me some great links to some
of my actual sales pages and my home age too this is actually kind of significant
because getting links to these kinds of pages is actually very hard as they tend to be quite
promotional of course most people don't want to link to a page that's purely promotional
and that's why this method is so cool because it actually helps me build links to these kinds
of pages for example here's one of the links i managed to secure using the video outreach tactic
this link actually goes to my home page anyway before i explain how you can use this approach
let me just give you a quick rundown of the strategy so there are five steps here first
i go to the content explorer section on ahrefs and find a relevant topic that's getting a lot of
attention or a topic that's relevant to the page i'm trying to build backlinks too i then look at
the topics that come up in the content explorer of ahrefs and i see what's attracting the most
links i then create a video around one of these topics i actually then reach out to the websites
that have covered these topics already and ask them if they'd be willing to embed my video
and finally i come back to them a few weeks later and ask them if they'd be happy to credit my video
by adding a backlink underneath it now that sounds like a lot of work and you may be confused
there but don't worry let's go through a real world example here that's based on my website
hopefully this example will make things easier to understand right so i wanted to build links
to a page that was about link building because of this i went to the content explorer on ahrefs
and typed in link building by the way a really important thing to note here is i picked the title
option this just made it easier for me to identify content based on this topic anyway once i did this
i then saw that the topic with the most links here was an article about link building strategies
therefore i knew that if i created a video based on a similar topic i would also be able to get a
good number of backlinks too so once i figured this out i then created a video based on the
topic of guest posting for seo which is basically a video about one specific link building strategy
for seo it's a pretty simple video if you want to check out you can here it's called guest posting
for seo get loads of backlinks anyhow i then created a pretty basic outreach email so i could
get people to actually use this video on their site and embed it and help their audience with it
and then send this email out to all the relevant websites that have talked about link building of
course as with the skyscraper technique this is all a bit of a numbers game some websites
are happy to give you a link some don't really take an interest you know some will some won't
who cares right but thanks to my simple average emails and my fairly large cold email outreach
list i eventually managed to secure a good number of backlinks using that strategy and that's pretty
much it as you can see it's not a particularly complicated method but like the skyscraper tactic
it does require a good bit of upfront work i mean you need to create an engaging video or else it's
going to be difficult for you to secure links of course once you've made a couple of videos
you should be comfortable with making video content and you should then find that you can
knock out high quality videos very quickly so that's the end of this video and hopefully the
link building tactics i've covered in this video will help you also build some amazing
backgrounds to your site too p.s if you want some advice on how you can pull these methods off
drop me a message in the comment section below and i'll be more than happy to help you out here
anyhow thanks for watching and remember to like and subscribe as i said before my
subscriber count is pretty low and even though i appreciate every single subscriber so far
i would love you to like my videos so that other people can discover my content plus
if i can build a good audience here i'm going to share more content like this and if you've made it
to the end of this video i'm pretty sure that's something you definitely want more of too right
do it just do it
you