Hello everybody.
Thank you for coming to this week's video blog.
My name is Robert Rico, CA Realty Training.
So glad you're here with us because today we want to bring
you some great information, not just real estate information in general, as far as
textbook stuff but we're going to bring something that's going to make you better.
Or maybe, just maybe, listen to this.
We want to bring something to you that's going to get
you to think a little bit.
Get you to think and say "Wait a minute, am I doing this the right
way?
Am I doing this the best way I can?"
And there's a couple of things I want to talk to you about today to really get you the
down deep think.
Like, really think about this.
And the first one is this.
Today, for example, I got up in the morning and do my
typical thing, had my cup of coffee, hope you had your cup of coffee, without a cup
of coffee it gets kind of tough in the morning.
So I had my cup of coffee and I got to thinking a little bit about that cup of coffee.
And how important a cup of coffee is to life.
To life in general.
Cup of coffee, cup of coffee.
I have been told by a good friend of mine from
years ago who introduced me actually ... helped me when I first got started in the
real estate world, he gave me a great lesson.
The lesson was, he said, "If you have a client, if you ever have a client who offers you a
drink, he said, take it.
Rico, if they ever offer you a drink, take it."
And I thought about that for years and why is that so important?
Why is that cup of coffee or that glass of water or that whatever's
so important?
And I got to thinking, you know what it is?
I figured it out.
What it is, is this.
When somebody offers you a cup of coffee, what are they doing?
They're giving you permission to stay there for 10 minutes.
They're giving you permission to stay there and talk to them for 10 minutes.
You've got 10 minutes you're not going anywhere.
That's what they're doing.
That's actually what they're doing.
So they're saying "Here, would you like a cup of coffee?"
"Sure, I'd like a cup of coffee."
And they give you a cup of coffee and you're anchored there in front of
them for the next 10 minutes.
As long as this is hot and you're sipping it, you're not
going anywhere, which is good.
Now, this is the deal.
You have 10 minutes in front of this client.
You have 10 minutes to sit with them with a listing presentation
or you're first time meeting a buyer.
You have 10 minutes to show them your personality.
Let's go from the coffee to personality.
Is personality different than skills?
Is personality more important than skill?
Let me sit in front of these here now.
All right?
And you have two things to consider.
You have your personality and you have your skill set.
Let's go here to the skill set.
Let's go to your skills.
Every single real estate agent, every realtor out there in California, and
there's over 100,000 closing in on 200,000 of them, most of them have ...I'm going to
say most, most of them have the skill to be a good realtor.
I mean, they do.
They passed the BRE exam so they have the qualities to
be ... they know what's right, they know what's wrong on an exam.
Now, most of them know how to do an open house.
Most of them know how to open a front door to show a buyer property.
Most of them know what the hell they're doing.
So when they go to an interview for a listing, what makes them different?
What makes them different?
Everybody has this, which is the what?
The skill set.
We have the skill set.
So, is personality, this one here, is that important?
Are you kidding me?
That's what sets us all apart.
Let's start off with the definition of personality.
Now, I found this in the Wikipedia on Google and just got the most generic personality
definition you can.
Ready?
Here it goes.
Personality.
A set of habitual behaviors, cognitions, and emotional patterns that
evolved from biological and environmental factors.
Boom.
I love it.
Let's just go with that.
Stick with me, all right?
So it's a set of habitual behaviors.
Behaviors, real quick, stick with me.
Behaviors, emotional, and last but not least cognitions.
These three items here create our personality.
Right?
Now, some of us have great solid ones.
Some of us have a softer one.
The deal is, this is important when you're going to promote this.
When you're going to share this with the client.
This is huge.
They're interviewing you.
You're going to show them you have the skills, but that's not what typically is only
going to get you that job.
What's going to get you the job is, is this going to shine?
Is your behavior going to shine?
Is your emotional stability going to shine?
Cognitions going to shine?
Is this going to shine?
Is this going to make an impact and they're going to say "Hell,
I want this guy to work for me."
Or "Hell, I want this gal to work for me."
And it's not because you know what you're doing, it's
because how you made them feel.
Their first thing is this.
They're going to want to feel you.
They're going to want to feel that you have the ability, the confidence,
yada, yada, yada to make it happen.
And they're going to base it on this list here.
Are you ready for this?
Do you want to set yourself apart?
And that's the biggest difference.
That's the biggest difference is can you make it happen?
And all this is done because they have given you permission by offering
you a cup of coffee, right?
They're saying "Here's your cup of coffee, here's your
opportunity, what do you got?"
So it's your job to make them comfortable by providing
them a fantastic personality, covering these things here, and making it happen.
Think about this.
If you have the ability ... this is actually a pretty good question ... if you
have the ability to clone yourself, and you can take yourself out for a cup of coffee
at a Starbucks or whatever, would you have a good
time?
I mean, that's a pretty good question.
Now some of us don't have some of this stuff.
Some of us have trouble with these items here.
I believe that being driven ... listen to this ... I believe that being driven is a
characteristic that could be either a skill or a personality trait.
And this to me is a huge, probably the most crucial one in general.
The driven one.
Look at that word there, driven.
Don't you think that's crucial, that's important when it comes to
hiring somebody?
Don't you want someone who's got drive.
Quick story.
I had a buddy of mine, his name was Douglas, and Douglas was shy as can
be.
That was his personality.
Douglas was shy.
And he wanted to be a realtor.
So one day I was giving a training session and it
was funny, Douglas says "Rico, I don't know if I
Do You Have The Right Personality To Be A Real Estate Agent CA
Realty...
Page 4 of 5 could do this.
You know, I don't know if I have what it takes.
I don't have this to make it happen in real estate."
I said "Douglas, you're such a nice guy when you and I here sit
together and talk.
What's the big deal?"
He says "Well, I'm shy and I don't know what to
say and yada, yada, yada."
He had a bit of an accent, a Spanish accent so I said "Douglas,
it's all about your confidence.
Are you driven?"
He said "Yeah, I'm driven.
I want to conquer the world when it comes to this stuff."
He was driven.
He was just shy, but he was willing to work at it.
And this is what he did.
Over the weekend, he had a good weekend.
He came back Monday.
I saw him on Monday and he came back to me and he was so
excited.
And he says "Rico, I've got to tell you what happened.
I've got to tell you what happened.
Do you got a minute?"
And I said "Sure, Douglas, what's going on?"
He says "I did it."
And I said "You did what?"
He said "I was at Home Depot and he said I was
in line waiting for my turn to pay for my items and he said this was the day I'm going
to do it.
He said this is the day I'm going to offer that cashier, a complete stranger, my
business card."
He had never done that before.
So for him to do that was going to be a huge success.
It wasn't part of his personality.
He wanted to make sure this was solid.
He wanted to make sure he came out of his shell.
He wanted to make sure he had not just the skills, because he had the skills, but he
wanted to make sure he can flourish his personality.
He can create something better.
This was his first attempt at promoting himself.
He had to open up.
So what did he do?
It was his turn, he said "Listen, my name is Douglas.
... and it was simple .... Here's my business card.
I sell real estate if you need any help with real estate, please give me a
call."
And so it was a pretty dry spiel but he did it.
He broke down the wall.
He made it part of his personality.
He already knew he was driven.
He just needed to open up some.
And he did it and that's all he wanted to tell me.
Was I able to do it.
He broke down the wall of being shy.
He ended up having an amazing real estate career.
He ended up being one of the top producers in that office all because he broke
down the wall.
Let's take a look at this again.
Personality.
Every realtor has the skill.
The majority of the realtors, real estate agents have the skills to make it happen.
Not all of them have the right personality that
it takes.
Personality is special.
And it has been granted to them, the majority of the time,
it has been granted to them with that cup of coffee.
And what you do with that cup of coffee is up to you, but it's your time to shine.
It's as simple as that.
I want to share something with you.
A quote that I found from Bruce Lee.
I don't know if you guys know Bruce Lee, a very famous martial arts expert back in the
70s.
Bruce Lee once said "Always be yourself, express yourself, do not go out and look
for a successful personality and duplicate it."
Bottom line is be you.
You've got to show you.
Not just your skills, you've got to show you.
Hope you learned something today.
I want to wish all of you tremendous success.
I hope these vlogs are helping you because our intent
here is not just to give you generic information.
Our information here is to get you to think.
When you're thinking and analyzing what you're doing, you're able to
stand back and say I can make myself better.
If I try this and this and this, which I've never done before, I think it might work.
Our job is to get you to think.
To think creatively.
Hope this is helping you out.
My name again is Robert Rico, CA Realty Training.
Thank you so much for coming.
We hope to see you next week.
If you have a question or topics you want to discuss, leave them down below
in the comments section.
Thanks again.
Don't forget to subscribe.
Have a fantastic day.